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AMC $3 Summer Night Movies

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Old 06-26-13 | 04:29 PM
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AMC $3 Summer Night Movies

Tonight is the last night for Dark Knight Rises. All movies playing at 10pm:

The Dark Knight Rises
June 24-26

Django Unchained
July 1-3

The Amazing Spiderman
July 8-10

The Hunger Games
July 15-17

Olympus Has Fallen
July 22-24

OZ The Great and Powerful
July 29-31

G.I. Joe: Retaliation
August 5-7

Oblivion
August 12-14

http://www.amctheatres.com/programs/...20-25-p-133884
Old 06-26-13 | 04:47 PM
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Re: AMC $3 Summer Night Movies

Interesting idea but pretty idiotic (at least to me) to show such recent fare.
Old 06-26-13 | 05:34 PM
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Re: AMC $3 Summer Night Movies

So this is how they are going to fund all those employee heathcare plans.
Old 06-26-13 | 05:40 PM
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Re: AMC $3 Summer Night Movies

Originally Posted by bluetoast
Interesting idea but pretty idiotic (at least to me) to show such recent fare.
Agreed.

It would've been more interesting if they showed past summer blockbusters, not films that were released within the past twelve months.
Old 06-26-13 | 05:51 PM
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Re: AMC $3 Summer Night Movies

there are a couple of those I missed the first go around and still haven't seen on Blu ray. Sounds like a nice idea.
Old 06-26-13 | 06:30 PM
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Re: AMC $3 Summer Night Movies

Thanks for the heads up.
Old 06-26-13 | 07:57 PM
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Re: AMC $3 Summer Night Movies

Great, but all the local showings are 10PM on weeknights. Lame.
Old 06-27-13 | 01:56 AM
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Re: AMC $3 Summer Night Movies

yeah, 10 pm showings prob aren't the greatest. although if word gets out, i can see TDKR & The Hunger Games showings being pretty crowded
Old 06-27-13 | 03:50 AM
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Re: AMC $3 Summer Night Movies

The Dark Knight Rises did OK for us this week. 10-20 folks per screening, which is more than usually come to any of these encore shows. Other brought-back flicks like Top Gun and Raiders of the Lost Ark never did that much. Ghostbusters did well its first night and dropped like a stone.

Bluetoast, Matthew - you may find it idiotic, and a lot of people on here might agree, but the general public aren't the internet. To succeed with older movies you need a dedicated base of people who appreciate movies, and most suburban theatres don't get that. I've known a few managers who've managed to build up fanbases for screenings of older flicks, but those programs take a lot of patience and time, resources most corporate entities don't have or care to use. It's not very fair to people like us who like seeing a classic on the big screen, I know, but it's not great to see a screening of Lawrence of Arabia by myself either.

The truth is a lot of guests have asked about just what this program offers - bringing back more recent flicks that they didn't get a chance to see the first time. Most moviegoers only see a few films a year at theatres, so a lot of movies fall by the wayside when real life gets in the way or when the market is crowded.

As for funding anything, the only thing we're making money off here is any concession business the movies bring in. Tickets are only $3, and the shows are there to support charity; Autism Speaks, Autism Society and the Will Rogers Institute. Bringing people in to have a look at what the cinema has to offer, for a discounted rate, can't hurt for future business either.

The time might be an issue for some, but in summer 10pm shows and later do really well. You get a lot of kid flicks in summer, which might play well through 6pm or so and then die off, so it's good to use the screen for something more people can enjoy.
Old 06-27-13 | 06:39 AM
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Re: AMC $3 Summer Night Movies

Originally Posted by DonnachaOne
The time might be an issue for some, but in summer 10pm shows and later do really well. You get a lot of kid flicks in summer, which might play well through 6pm or so and then die off, so it's good to use the screen for something more people can enjoy.
A 10PM show wouldn't be bad on a weekend (in fact, thats about the time I usually go on the weekend), but I'm not going out at 10PM on a weeknight to see a movie I've already seen when I have to get up for work in the morning. Especially one thats 2 hours and 40 minutes long.
Old 06-27-13 | 09:07 AM
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Re: AMC $3 Summer Night Movies

Originally Posted by DonnachaOne
It's not very fair to people like us who like seeing a classic on the big screen, I know, but it's not great to see a screening of Lawrence of Arabia by myself either.
I can see your point, something like this would work for the public in general. And as to your last point, heh, I was the only one at Cleopatra a month or so ago. Kind of weird. Also when I saw Lawrence of Arabia last October or so, the theater was pretty sparse. I didn't really consider the fact that, yeah you need to build an audience for these older movies, but that makes sense. I had only found out about Cleopatra like two hours before showtime, randomly on Fandango. But that's certainly something to consider, especially for limited events.
Old 06-27-13 | 02:19 PM
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Re: AMC $3 Summer Night Movies

Originally Posted by DonnachaOne
Bluetoast, Matthew - you may find it idiotic, and a lot of people on here might agree, but the general public aren't the internet. To succeed with older movies you need a dedicated base of people who appreciate movies, and most suburban theatres don't get that. I've known a few managers who've managed to build up fanbases for screenings of older flicks, but those programs take a lot of patience and time, resources most corporate entities don't have or care to use. It's not very fair to people like us who like seeing a classic on the big screen, I know, but it's not great to see a screening of Lawrence of Arabia by myself either.
To counter-argue your point, the people visiting a chain like AMC are not those who appreciate films and would not see these films regardless of price point or where the money is/is not going.

When I saw the Top Gun IMAX 3D re-release on opening night, there were no more than twelve people in the theater. On the flip side, that same IMAX theater was nearly sold out for a Sunday afternoon showing of Jurassic Park in 3D when I went a few months later. Again, it depends on the film ...

... however, I've seen one-time only revival screenings at independently-owned theaters that drew sold out crowds. Films like Ghostbusters, The Goonies, and Monty Python and the Holy Grail that were advertised through non-conventional methods (i.e. social networking), but people came mostly due to the fact they were presented in 35mm and on the big screen.
Old 06-27-13 | 04:29 PM
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Re: AMC $3 Summer Night Movies

Originally Posted by Matthew Chmiel
the people visiting a chain like AMC are not those who appreciate films and would not see these films regardless of price point or where the money is/is not going.
Speak for yourself. $3 for a night ticket is a steal.

Newsflash: independent theaters are not everywhere, and some AMC's, if not all, show some of the same indie releases.

This comes off very film-goer snobbish.
Old 06-27-13 | 04:31 PM
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Re: AMC $3 Summer Night Movies

Well one of my local AMCs shows the more obscure stuff and still projects 35 mm. As such, would have loved for them to have the opportunity to receive Django, but Nooooo.
Old 06-27-13 | 04:54 PM
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Re: AMC $3 Summer Night Movies

I go to AMCs. That's where I saw Stoker and Before Midnight. Some movies called Balupu and Raanjhanaa are playing there now.

As compared to the Regal which is showing Love Is All You Need (?), The East and Much Ado About Nothing
Old 06-27-13 | 08:04 PM
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Re: AMC $3 Summer Night Movies

Boy, I'd be all over this if it was closer to 8pm than 10pm. 10 is just too late for me on a weeknight.

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