TRL, the MTV show formerly known as Total Request Live, went off the air in 2008. On November 16 of that year, to be exact; Beyoncé performed its swan song. In the nine years since, YouTube became the primary vehicle by which people watched music videos, the activity for which people tuned in to the show in the first place. Beyoncé moved on to releasing visual albums instead of straight-up videos. MTV backed away from videos altogether in order to fully embrace reality and scripted programming.

It’s been almost a decade since anyone watched TRL and since then everything about its primary foci—music videos, celebrity culture, TV consumption—has changed. So when the network announced in July that it was bringing back its afternoon music-video countdown show, the prevailing question was: “Why?”