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Shazam has an 85% accuracy rate for predicting future stars

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Shazam has an 85% accuracy rate for predicting future stars

Old 12-13-13, 09:00 PM
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Shazam has an 85% accuracy rate for predicting future stars


You may have been in a store or fast food place and seen a person frantically fiddle with their smartphone, then hold it up in the air for a few seconds. That's the dead giveaway of someone with the Shazam app on their phone, trying to identify what's being played on the store's speakers over the din of store activity.

Shazam is a service that listens to music and identifies the song and artist. Shazam Entertainment, its London-based developer, has been in business since 1999 -- the software worked in the U.K even on non-smartphones. Over the years, the company has built its database of recognized songs to 15 million digitized tracks. The company claims 400 million users in 200 countries tagging songs, TV shows and commercials. Its database surpassed more than 5 billion user tags and the company says that it performs up to 15 million identifications per day.

That translates into dollars, because from Shazam, you can go right to iTunes or Amazon and buy the song. Earlier this year, David Jones, executive vice president of Shazam, told to the National Association of Recording Merchandisers that Shazam generated $300 million in digital download sales in 2012.

Now, Shazam is using all that data to get into the analytics and predictions business, and its record so far is pretty good.

In 2013, the service predicted Haim and French Montana would hit it big this year. Haim had a number of hits and recently played on "Saturday Night Live." Montana, a Moroccan-born rapper, had his first album debut at number four on the charts and worked extensively with established American rappers.

In 2012, Shazam predicted A$AP Rocky and Lana Del Rey would be breakout artists, and both were resounding successes. Rocky reached number one on the U.S. charts, and Del Rey went to number one in the U.S. and 10 other countries.
Old 12-15-13, 09:18 AM
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Re: Shazam has an 85% accuracy rate for predicting future stars

Most of the music world also predicted that those people would be future stars. It's no secret. French Montana is also not a star, and is basically relegated to a punchline in the rap community.

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