Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
#1
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Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
EXCLUSIVE: Jerry Seinfeld has made it clear he would not inject his comic genius into another sitcom, after generating arguably the best one ever. So Seinfeld is turning to another outlet — the movie screen — and his relationship with Netflix has just won the streamer a plum project for its film slate. Seinfeld will star in, direct and produce Unfrosted, a film comedy he co-wrote with Spike Feresten and Barry Marder that is inspired by a joke he told on the stand-up stage about the world-shaking invention of Pop-Tarts. Netflix has committed to a green light and a production start next spring.
An auction has been quietly playing out for several days and Seinfeld’s relationship with Netflix’s Ted Sarandos was helpful in swinging the deal to the streamer. Seinfeld signed a lucrative deal with Netflix in 2017 that brought his interview series Comedians In Cars Getting Coffee to Netflix, as well the stand-up specials Jerry Before Seinfeld and 23 Hours to Kill. In addition, Netflix last year made a global deal to stream for five years episodes of the sitcom Seinfeld, beginning later this year.
This follows recent Netflix deals that include an overall film pact with Steven Spielberg’s Amblin Partners, and landing two sequels to the Rian Johnson-Daniel Craig whodunit Knives Out.
The Unfrosted deal was confirmed for Deadline, and Seinfeld explained the film’s modest pandemic-related origins: “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he said. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
Seinfeld deconstructed the Pop-Tart joke in a video segment for the New York Times (watch it below). It recounted the moment when, as a school kid, his world was rocked by the breakfast product. “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?”
Seinfeld’s forays into movies so far have been limited. He co-wrote, produced and voiced the lead role Barry B. Benson in the 2007 DreamWorks Animation hit Bee Movie, and he was the exec producer and performer of the 2002 documentary Comedian.
The deal was brokered by CAA and Seinfeld’s longtime manager George Shapiro and attorney Jay Cooper.
An auction has been quietly playing out for several days and Seinfeld’s relationship with Netflix’s Ted Sarandos was helpful in swinging the deal to the streamer. Seinfeld signed a lucrative deal with Netflix in 2017 that brought his interview series Comedians In Cars Getting Coffee to Netflix, as well the stand-up specials Jerry Before Seinfeld and 23 Hours to Kill. In addition, Netflix last year made a global deal to stream for five years episodes of the sitcom Seinfeld, beginning later this year.
This follows recent Netflix deals that include an overall film pact with Steven Spielberg’s Amblin Partners, and landing two sequels to the Rian Johnson-Daniel Craig whodunit Knives Out.
The Unfrosted deal was confirmed for Deadline, and Seinfeld explained the film’s modest pandemic-related origins: “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he said. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
Seinfeld deconstructed the Pop-Tart joke in a video segment for the New York Times (watch it below). It recounted the moment when, as a school kid, his world was rocked by the breakfast product. “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?”
Seinfeld’s forays into movies so far have been limited. He co-wrote, produced and voiced the lead role Barry B. Benson in the 2007 DreamWorks Animation hit Bee Movie, and he was the exec producer and performer of the 2002 documentary Comedian.
The deal was brokered by CAA and Seinfeld’s longtime manager George Shapiro and attorney Jay Cooper.
#2
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
So this isn't another Frosty The Snowman thread? Whew! *wipes brow*
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majorjoe23 (06-23-21)
#3
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
Interesting. His Pop Tarts bit is pretty funny and very him. Curious how he’ll make it into a movie, but I’ve always been a fan so I’ll definitely check it out.
#5
DVD Talk Hero
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
That’s a mildly funny bit. I wonder how he’ll develop a movie out of it.
With any luck, it’ll be better than the movie about windshield wipers or the Jennifer Lawrence mop movie.
With any luck, it’ll be better than the movie about windshield wipers or the Jennifer Lawrence mop movie.
#6
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
They made a movie out of Battleship so I guess anything's possible these days.
#8
DVD Talk Ultimate Edition
#9
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
The first pop tarts that were released were unfrosted, so hence the title. I'm guessing Jerry will mix the actual history with his own comedy. My only concern is him directing this - I mean, has he ever directed anything?
#10
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re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
#11
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
Hugh Grant aside the casting doesn’t excite me but I'm still interested because of Jerry’s involvement.
#12
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
Is there anybody less funny than Amy Schumer?
#13
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re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
I'm waiting for the Weetabix movie, personally.
Oh, and the epic that will be Quaker Oats: The Shocking Truth
Oh, and the epic that will be Quaker Oats: The Shocking Truth
#15
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
How about the Ovaltine movie, starring Kenny Bania! It kills, Jerry. Kills!
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andicus (06-16-22)
#19
Banned
#20
DVD Talk Legend
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
Seems like anything I have an interest in ends up on Netflix.
#21
DVD Talk Limited Edition
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
I am hoping for a R rating due to sexual situations and graphic violence.
#22
DVD Talk Hero
re: Unfrosted (2024, D: Jerry Seinfeld) - S: Seinfeld, McCarthy, Gaffigan, Grant, Schumer
I’m looking forward to Toaster Studel: The Motion Picture more.
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Dan1boy (02-01-24)