DVD Talk Forum - DTS's answer to Dolby Atmos

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As to create an immersive 360 soundfield, DTS announced yesterday and the updates are beginning to trickle in regarding application of this new object-based sound mixing for both commerical theatrical and home theater systems. In regards to the former here's the first news of the theaters that will feature DTS-X sound:

Carmike Cinemas, a leader in digital cinema and 3D cinema deployments and one of the largest motion picture exhibitors in the US, will upgrade selected theaters to DTS:X beginning in Spring 2015.
Carmike 15 (Columbus, Ga.)
Carmike Movies ATL 278 (Atlanta, Ga.)
Chapel Hills 13 (Colorado Springs, Colo.)
Rosemont 18 (Rosemont, Ill.)
Thoroughbred 20 (Franklin, Tenn.)
Thousand Oaks 14 (Thousand Oaks, Calif.)
Valley Bend 18 (Huntsville, Ala.)
“We believe in the open platform philosophy of DTS:X and are excited to be among the first theater partners to be onboard,” said Fred Van Noy, senior vice president and chief operating officer, Carmike Cinemas. “The flexibility of DTS:X allows us to deliver an immersive experience to a broader audience. We love the fact that DTS:X adapts not only to numerous room designs; it also enables us to continue working with our existing equipment provider, QSC."