Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
#51
DVD Talk Hall of Fame
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
So let's see of we have this straight:
The disappointing box office of Batman Begins is because people hated Batman & Robin. CHECK
Heath Ledger's death substantially boosted The Dark Knight box office. CHECK
The tragedy in Aurora is causing The Dark Knight Rises to suffer at the box office. CHECK.
Nolan's Batman trilogy: forever unaccountable for its own successes and failures.
The disappointing box office of Batman Begins is because people hated Batman & Robin. CHECK
Heath Ledger's death substantially boosted The Dark Knight box office. CHECK
The tragedy in Aurora is causing The Dark Knight Rises to suffer at the box office. CHECK.
Nolan's Batman trilogy: forever unaccountable for its own successes and failures.
B&R, along with the three underwhelming over hyped films preceding it, absolutely did affect the BO of Begins. Almost no one outside of die hard Batman fans was interested in seeing the film- until good word of mouth kept coming it. Begins started off slow, but the one of the big stories that summer (in terms of BO) was that the film showed unexpected legs. It was in the theaters much longer than professional forecasters were anticipating based on the opening weekend. It's stature only grew with the reception on home video. Warner was very heartened by it's performance, which is a big reason they gave Nolan so much deference in making TDK.
I also wouldn't be surprised if the lowered BO for TDKR actually was impacted by the shooting. Not for security or saftey reasons, but because of the associated after taste with all the negative publicity at the moment. Given the length of the film and the lack of the Ledger memorial/pop icon villain aspect, I NEVER expected the film to really challenge TDK- no matter how good or satisfying it was on it's own merits. But the shooting no doubt dampened some of the enthusiasm from normal people for seeing a (somewhat violent) downer action film. And if the BO comes in considerably lower than TDK, not just as was expected lower, then a good case could be made the carnage did negatively affect brand perception.
I've never been shy about criticizing Nolan (which his most ardent, uncritical fanboys usually take as a personal affront) but let's keep things in perspective. Sometimes things are out of an artists control.
Last edited by Paul_SD; 07-21-12 at 04:03 PM.
#52
DVD Talk Legend
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
I wouldn't be surprised if TDKR has a healthy second weekend, as the people who might have been frightened this weekend might make it out then. I don't see Stiller, Vaughn, and Hill scaring up that much business unless their movie gets great reviews.
#53
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
To add to that, the film has such a pleasantly upbeat ending to it that people will walk out of it (if they enjoy it) smiling. It's a dark, downbeat film with a happy ending.
#55
DVD Talk Legend
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
Any word if they will revise the numbers down a bit further? My regular showing was about half full, but that could be due to the fact that it was playing on four different screens. From what I've read, almost all IMAX showings are selling out (authentic IMAX).
#56
Moderator
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
as they should. I'm trying to disuade a friend from seeing this in 35mm.
#57
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
bet it was 35mm ... ![Wink](/images/smilies/wink.gif)
no but in all honestly what theater isn't playing this? In my neighborhood: AMC Mazza and the Avalon are playing this. one metro stop north at the Regal Bethesda, the Uptown screen and the two IMAX (15/70) screens on the National Mall are as well (the latter three being the most ideal theaters to see this at).
![Wink](/images/smilies/wink.gif)
no but in all honestly what theater isn't playing this? In my neighborhood: AMC Mazza and the Avalon are playing this. one metro stop north at the Regal Bethesda, the Uptown screen and the two IMAX (15/70) screens on the National Mall are as well (the latter three being the most ideal theaters to see this at).
#58
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
After effects of this dude?
![](http://ll-media.tmz.com/2012/07/20/0720-james-holmes-orange-1.jpg)
#60
DVD Talk Limited Edition
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
I personally did not see Batman Begins in the theater because of the bad taste B&R left in my mouth. Big mistake by me.
and yes, can xage be suspended or something? It's friggin' annoying
and yes, can xage be suspended or something? It's friggin' annoying
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#63
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
Clifton Commons? Went to Rockaway yesterday for the 320pm IMAX show and couldn't believe how packed it was. Showed up 35 minutes early and it was a chore for me and my brother to find a decent seat.
#64
DVD Talk Legend
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
I saw it on opening weekend and was surprised how empty the place was, but remember telling my friend people could probably care less after Batman and Robin. People were clapping for the movie during the credits though.
#65
DVD Talk Gold Edition
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
the incident will help the b.o., this film will play into September, and nothing else good is coming out. Publicity is publicity, not trying to be insensitive.
#66
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
I have to agree. I can't wait to hear what the drop is the next two weeks. A month ago I heard that they polled public awareness of the movie at around 13-15% of the public. Probably a lot higher now.
#68
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
But I've noticed that all the media outlets have only been mentioning, "Joker,Joker,Joker". And he's nowhere to be seen in this movie.
People now have to certainly have applaud Nolan for denying Joker's presence in this installment for good reason.
#69
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
yea clifton.... clifton had barely any lines for the early showings (except imax)... then at 8 pm.. it was around the building packed...
#70
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
#71
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
I take it you're not a Warner Bros. exec or, you know, anyone with a financial stake in the film. Because they certainly weren't happy with $200 million.
But hey we're a bunch of rubes here in this thread and it all seems like a lot. I sure wouldn't scoff at $1,000,000 so I guess that's great box office too!
But hey we're a bunch of rubes here in this thread and it all seems like a lot. I sure wouldn't scoff at $1,000,000 so I guess that's great box office too!
#72
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Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
Yesterday I was reading a Box Office Mojo article in which a Warner Bros. admits disappointment in the box office while still saying that the opening weekend was enough to greenlight a sequel.
It's just one of those crazy Hollywood accounting things. You can see the budget increase was actually pretty modest compared to the increased budget they provided after TDK was a full-blown hit.
If you look at TDK through the eyes of a cautious-but-optimistic studio trying to squeeze a little more money out BB's performance it's not the craziest thing in the world. You have a film that actually seems smaller in scope (none of the setpieces, for example, are as grand as the climax of the first film, and you have stuff like the boat scene that is essentially an implied setpiece that never has to make good due to the story) and you have the IMAX stuff which could certainly be seen as a pre-3D-boom attempt at milking a little extra money out of ticket buyers using a gimmick.
As far as the villains go the 2nd film also played it extremely safe going from two obscure ones (which I feel hurt the film more than B&R) to two villains included in the two most-successful previous Batman films. Casting-wise Ledger and Eckhart were coming off of acclaimed performances but were still unproven as box office draws and as such were undoubtedly secured for reasonable rates.
I'll always call Batman Begins a box office disappointment because it undeniably was one. I won't call it a bomb or a flop because it wasn't. It was well-received by critics and the people who did see it and by all accounts it's done well on video (though the end-of-the-year sales indicate a similar slow burn, it wasn't, for example, pulling in the kind of sales Star Wars was) and its apparent to me that Warner was simply willing to let Nolan finish what he started, and in doing so they've actually successfully perpetuated the myth of "Batman Begins as blockbuster" which they couldn't spin on the poorly-received but comparably-successful "Superman Returns."
#73
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#74
DVD Talk Limited Edition
Re: Weekend Box Office (7/20 - 7/22): The Dark Knight Reigns Supreme
At a very popular northern Virginia movie theater right now, the place is a ghost town. I'm in their "IMAX" theater 15 min out from showtime and it's 20% full. I wouldn't be surprised to see it end up around $150 mil.