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Apes Rule Box Office Again: 8/12-8/14

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Apes Rule Box Office Again: 8/12-8/14

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Old 08-14-11 | 12:14 PM
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Apes Rule Box Office Again: 8/12-8/14

Box Office Mojo Estimates:

1 1 Rise of the Planet of the Apes Fox $27,500,000 -49.8% 3,691 +43 $7,451 $104,876,000 $93 2
2 N The Help BV $25,525,000 - 2,534 - $10,073 $35,399,000 - 1
3 N Final Destination 5 WB (NL) $18,400,000 - 3,155 - $5,832 $18,400,000 - 1
4 2 The Smurfs Sony $13,500,000 -34.8% 3,427 +32 $3,939 $101,546,000 $110 3
5 N 30 Minutes or Less Sony $13,000,000 - 2,888 - $4,501 $13,000,000 - 1
6 3 Cowboys & Aliens Uni. $7,613,000 -51.6% 3,310 -444 $2,300 $81,476,000 $163 3
7 5 Captain America: The First Avenger Par. $7,125,000 -45.3% 2,835 -785 $2,513 $156,885,000 $140 4
8 7 Crazy, Stupid, Love. WB $6,930,000 -42.3% 2,635 -385 $2,630 $55,402,000 $50 3
9 6 Harry Potter and the Deathly Hallows Part 2 WB $6,875,000 -44.8% 2,414 -761 $2,848 $356,961,000 - 5
10 4 The Change-Up Uni. $6,219,000 -54.0% 2,913 - $2,135 $25,751,000 $52 2
11 N Glee The 3D Concert Movie Fox $5,700,000 - 2,040 - $2,794 $5,700,000 - 1
12 9 Horrible Bosses WB (NL) $2,440,000 -46.8% 1,338 -687 $1,824 $110,005,000 $35 6
Pretty good hold for Apes. Looks like the stink of "The Final Destination" kept some people from going to see more kids get mutilated. I wonder how much lower it would've been without the 3D premium.
Old 08-14-11 | 12:25 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

I don't think $18 million is too bad an opening for FD5. According to BOM, that ranks it 3rd in the franchise. I've heard decent reviews for this installment, so I'd imagine the previous installment is hurting the new one some.
Old 08-14-11 | 01:07 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

So Captain America must be considered a failure, right?
Old 08-14-11 | 02:45 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by TallGuyMe
So Captain America must be considered a failure, right?
It's about on pace to finish where Thor finished, and Marvel considered that a success. Plus, CA is nearly at $300 million worldwide. Thor made considerably more worldwide, but it's also a pretty generic character without all the patriotic USA ties as opposed to Captain America.
Old 08-14-11 | 02:47 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by TallGuyMe
So Captain America must be considered a failure, right?
I don't think so. It's already made it production budget back, and is still playing on a number of screens. As far as this summer's superhero movies go, only "Thor" has done better ($180M domestic/$450M worldwide).

"Green Lantern" is the one superhero movie that has to be considered an outright failure. "X-Men: First Class" might be considered a disappointment. But still, it doesn't seem that bad. Worldwide gross was $350M, and given that they completely turned over the cast you'd think expectations were lowered (at least compared to the previous X-Men movies).
Old 08-14-11 | 02:53 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Good thing Glee had a tiny budget ($9M) as an 11th place finish with $5.7M is pretty crappy.
Old 08-14-11 | 02:56 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

I don't think any of the superhero movies did "Dark Knight" or even "Iron Man" levels, but none of the Marvel ones did outright terrible and will make a lot on DVD. I do they they glutted the market with four major tentpole pics this summer, you notice that the first of them, "Thor" made the most money. Be interesting to see how next summer with "Avengers," DK3, Spider-Man and whatever else opens will do.
Old 08-14-11 | 03:12 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

I thought The Help would end its run with what amount of money it has already made. I really, really underestimated that one. Yikes.
Old 08-14-11 | 04:17 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by TallGuyMe
So Captain America must be considered a failure, right?
Of course it is, since Superman Returns' $200 million take (almost $400 million worldwide) is so often declared to be a miserable failure on this forum.
Old 08-14-11 | 04:24 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Geez, you really can't let that go, can you?

Yeah, comparing a first time film to the fifth film in a series is such great insight.
Old 08-14-11 | 04:47 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by Numanoid
Of course it is, since Superman Returns' $200 million take (almost $400 million worldwide) is so often declared to be a miserable failure on this forum.
Then again, Superman Returns cost more to make than it took in domestically, which is a big part of why it was viewed as a disappointment. Captain America has already surpassed its budget at the domestic box office and hasn't yet completed its box office run, so you're comparing apples to oranges.
Old 08-14-11 | 04:54 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

that and all the money it took in to try to produce a superman film in the 90s up till SR was actually becoming a reality.
Old 08-14-11 | 05:21 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Nice hold for Apes. I hope that clearing $100m by Week 2 is positive enough for Fox to move forward on a sequel. With no real competition coming in until... I don't even know when, hopefully it can clear $150m at least.

I'm glad Glee's # means we won't ever be seeing another film.
Old 08-14-11 | 07:08 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Not sure why someone would consider Captain America a failure. Seems like it's box office take is about right. I'd say anything in the $150 million range for both Thor and Cap was going to make Marvel happy for the push towards the Avengers.

It's funny to see the same few people who defend Superman Returns continue to mention it all summer and refuse to admit the tepid audience reaction to that film.
Old 08-14-11 | 08:33 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

I never saw one ad for the Glee 3D movie so I'm not surprised it failed.
Old 08-14-11 | 08:49 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Yeah, I have to admit. I just found out about that Glee movie 4 days ago. Did they not promote it well or what?
Old 08-14-11 | 08:59 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by fumanstan
Not sure why someone would consider Captain America a failure. Seems like it's box office take is about right.
Agree. Didn't most box-office analysts predicts a take of 130-150K max at the beginning of the summer? I know I saw something like that on box-office.com. The only film that made much much less than predicted was "The Green Lantern".
Old 08-14-11 | 09:07 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by Solid Snake PAC
Yeah, I have to admit. I just found out about that Glee movie 4 days ago. Did they not promote it well or what?
I'm sure all the Gleetards knew about it for months. I didn't think it would do well but I'm surprised it bombed as badly as it did.
Old 08-14-11 | 09:46 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Nice to see the Apes hold on to the top banana position , we should definitely be seeing a sequel.
Old 08-14-11 | 10:58 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by Solid Snake PAC
Yeah, I have to admit. I just found out about that Glee movie 4 days ago. Did they not promote it well or what?
I never watch Glee (and don't even see many TV commercials, thanks to my DVR), but even I knew about the Glee movie at least a month ago. So I'm sure that people who might actually have wanted to see the movie also knew it was coming.
Old 08-14-11 | 11:05 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

wow, those smurfs are raking in the dough!
Old 08-14-11 | 11:38 PM
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Re: Apes Rule Box Office Again: 8/12-8/14

I'm sure Glee will do most of its buisness on DVD.
Old 08-15-11 | 08:42 AM
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Re: Apes Rule Box Office Again: 8/12-8/14

Originally Posted by KillerCannibal
Nice hold for Apes. I hope that clearing $100m by Week 2 is positive enough for Fox to move forward on a sequel. With no real competition coming in until... I don't even know when, hopefully it can clear $150m at least.
It's running about $6 million higher than G.I. Joe, which was released during the same period in 2009. That finished right at $150 mil, so I think Apes will likely hold better over time. Maybe it can get to $160 mil.
Old 08-15-11 | 09:07 AM
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Re: Apes Rule Box Office Again: 8/12-8/14

It's sad to see that 30 Minutes or Less didn't do great. I thought it was hilarious.
Old 08-15-11 | 10:37 AM
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Re: Apes Rule Box Office Again: 8/12-8/14

^ I blame the reviews, I had wanted to see 30 minutes, but now I can wait three months and watch it on home video/on demand


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