I'd like to add the seemingly endless commercials before the show and the trailers that do not fit the demographics of the movie you are seeing.

That's pretty much sums it up for me these days. It dawned on me after seeing King Kong that we could have bought DVDs for the '33, '76 and '05 movies for what we paid at the theater.

The endless driving around to find a spot? When you can arrive, valet and walk into the theater 5 minutes before the start time is what seems appealing to people.

Yeah, it probably depends on the theaters in your area though. Some of the big malls down here like the Spectrum can get pretty packed and valet makes sense some times.