islandclaws

From Deadline:

1. Thor 3D (Marvel/Disney/Paramount) NEW [3,955 Theaters]
Friday $25.5M, Estimated Weekend $65M

2. Fast Five (Universal) Week 2 [3,644 Theaters]
Friday $10.5M (-69%), Estimated Weekend $34.1M, Estimated Cume $141.4M

3. Something Borrowed (Alcon/Warner Bros) NEW [2,904 Theaters]
Friday $4.8M, Estimated Weekend $13.4M

4. Jumping The Broom (TriStar/Sony) NEW [2,034 Theaters]
Friday $4.2M, Estimated Weekend $13M

5. Rio (Blue Sky Studio/Fox) Week 4 [3,708 Theaters]
Friday $2.4M, Estimated Weekend $10.5M, Estimated Cume $117M

6. Water For Elephants (Fox) Week 3 [2,820 Theaters]
Friday $1.7M, Estimated Weekend $6M, Estimated Cume $42M

7. Madea's Big Happy Family (Tyler Perry/Lionsgate) Week 3 [2,288 Theaters]
Friday $1.1M (-64%), Estimated Weekend $4.5M, Estimated Cume $47.4M

8. Prom (Disney) Week 2 [2,730 Theaters]
Friday $825K (-56%), Estimated Weekend $2.7M, Estimated Cume $8.2M

9. Soul Surfer (FilmDistrict/Sony) Week 5 [2,010 Theaters]
Friday $625K, Estimated Weekend $2M, Estimated Cume $36.7M

10. Hoodwinked Too: Hood vs Evil (The Weinstein Co) Week 2 [2,505 Theaters]
Friday $475K, Estimated Weekend $2M, Estimated Cume $7M

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I usually have some notion of almost everything out in theaters at any given time, but I have no clue what the other two new movies are. Seems like they did ok.

Fast Five's sharp Fri-to-Fri drop is due, in part, to the loss of all IMAX screens. Either way, it'll blow past the last film's series-high gross this week.

Solid opening for Thor considering it had some terrible trailers. I might see it on Sun.

Supermallet

Something Borrowed is the latest Kate Hudson romantic travesty. Jumping The Broom is an urban comedy with some awful posters.

Fast Five didn't lose all IMAX theaters. Mine is still showing Fast Five and will be showing it until Pirates opens.

resinrats

#3 & #4 are wedding related movies. Something Borrowed co-stars Jim Halpert's actor from The Office. (been watching a lot of it recently so I noticed him in the trailer). Jumping The Broom is the African American family on Martha's Vineyard.

islandclaws

Looks like Deadline got their facts wrong. Still, I wonder how many IMAX screens it lost to Thor this weekend.

Matthew Chmiel

All the IMAX theaters in Vegas have switched to Thor (in 3D). I'd be safe to say the IMAX theater count for Fast Five is a number less than 25.

However, Fast Five will make more than Thor both domestically and internationally.

Warner switching Something Borrowed's release date to this weekend (from a mid-summer release) was a bonehead idea due to Jumping the Broom being released this weekend as well. Sony looks like the winner because Jumping the Broom only cost $7 million to produce whereas God knows how much Warner spent on Something Borrowed.

Supermallet

Are there any film IMAX theaters in Vegas? And did they get Thor? Or is it digital only? Because ours is film.

Deftones

Seems like a pretty soft opening for Thor, although I have no idea what the expectations were for it. Anyone? Maybe good word of mouth will push it a bit. So what are the projections now with an opening like that? $150 - $160 million?

d2cheer

Fast Fives next week will be the interesting one with no real competion opening for FF or Thor. I was hoping for less of a drop but I get these types of films are really front loaded ~$200 million is still attainable.

Matthew Chmiel

3 digital IMAX, 1 70mm IMAX.

Which is weird as I thought Thor was getting a digital-only IMAX release and that 70mm IMAX theater was still 70mm when I saw Fast Five last week there.

Matthew Chmiel

There's no real competition next week. Priest? Nope. Bridesmaids? Going after an entirely different demographic than Thor / Fast Five. Next week may be the lowest weekend-to-weekend drops for both films due to no competition.

May 20th, of course, is the fourth POTC film so both will drop significantly.

Super X

According to Nikki Finke, expectations were around $60M for opening weekend, so it looks like it'll somewhat exceed that. Ultimately, I don't think Marvel can be too disappointed. The first films for a number of better-known Marvel characters had weaker numbers than that. And word of mouth should be good, as well as no real new competition for its target audience next weekend.

fumanstan

Incredibly Hulk had a $55 million dollar opening, so this seems like a decent open. Given how good the reviews have been, I think word of mouth will be good like you guys mentioned.

Marvel comics box office - http://boxofficemojo.com/franchises/...rvelcomics.htm

Dr. DVD

Thor is getting much better notices than Incredible Hulk. I didn't know they only expected $60 million for it. Guess they thought Thor wasn't a big enough name brand.

Hokeyboy

I was thinking THOR might have done Star Trek numbers, domestically... not quite so sure now. I really liked the movie but I can't see it doing gangbuster WOM business.

The Bus

I think if you're familiar with comics, or comic video games, you're familiar with Thor. I think it may have good WOM simply because it didn't seem to be that good to begin with. So reluctant attendees may be going the second week.

I am, of course, projecting my own views onto America.

Daytripper

Still reeling how much "Scream 4" bombed. Just 36.9M in it's 4th week. Looks like it will never even make 40M at this point. Did anyone expect it not to match the box-office of the first three films? Give or take some change??

Sonic

The problem with this franchise is that they all the same tired rehash stupid running slash bitch screaming stupid movies.

And Scream is also outdated, that is so 90's.

brainee

In talking to people, I mentioned that I saw "Thor" and a couple of times I got the response: "Yeah ... the commercials made it look stupid, but I hear it's supposed to be good. Maybe I'll see it now."

I'm rooting for it to hold up well next weekend. It's nice to see good movies rewarded with good box office every once in a while.

RichC2

Me. I don't know why people expected it to be big, it's the 4th movie in a franchise that has been dormant for 11 years starring people whose careers have cooled considerably (save for the 3 new girls, but they aren't big movie draws). On top of that, It's following the terrible Scream 3. Scream 4 was superior to Scream 3, but wasn't a very good movie in its own right and felt more in line with a Scary Movie flick in numerous spots.

It also wasn't scary, hilarious (save for the intro), or particularly good storytelling (plus it had a ridiculously lame ending).

I guess True Grit officially ended its run last week. In that time it made $171m (US, additional $78m overseas). That's awesome.

Deftones

Apparently Thor is pretty popular overseas. Crushing and it's not even opened in a few big markets yet. Gotta be considered a success for Marvel when everything is calculated.

Quake1028

What is the rule of thumb again for when a film turns a profit? Wasn't it 2 or 3 x the budget?

Daytripper

Yeah, I was on Amazon this weekend and saw ad for it's DVD release and I was like, "Huh, that's not out yet!??" Not out until 6/7. Aren't all the December theatrical movies already on DVD?

Dr. DVD

I agree with the above statement, even though I personally thought 4 was better than 2 and 3, but that's not really saying much. The two previous sequels had the benefit of coming out when the genre was "hot" so to say, with 3 coming out at about the time it was all starting to cool. What's also important to consider is how the landscape has changed for that kind of movie. A lot of the people who saw it in theaters and made it a success were in their late teens/early twenties and mostly in college. That crowd , for the most part, have gotten families and when trying to choose between this and Rio (which opened the same weekend) , Rio will win hands down. Furthermore, the rating most likely hurt it. When the last two sequels arrived, the R rating was not being enforced as hard as it is nowadays, especially when the first two arrived. Teens who were not really supposed to be seeing it going to it anyway due to theater workers not really caring made a significant chunk of that audience back in the day.

riley_dude

It's doing gang busters over sees too.

islandclaws

And overseas, too!