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Cinema Analysts Blame Halo 3 For Low Ticket Sales

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Cinema Analysts Blame Halo 3 For Low Ticket Sales

Old 10-17-07, 04:14 PM
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Cinema Analysts Blame Halo 3 For Low Ticket Sales

http://www.gamasutra.com/php-bin/new...hp?story=15870

October 16, 2007

Cinema Analysts Blame Halo 3 For Low Ticket Sales

Movie industry analysts have blamed the poor performance of Ben Stiller romantic comedy The Heartbreak Kid on the disruptive influence of the Halo 3 launch. The $60 million movie was expected to enjoy a $20 to $25 million opening, but registered only $14 million in revenues in the U.S. and Canada.

By comparison, Halo 3 famously generated $170 million in revenues on its first day, increased to over $300 million in its first week. Compared to Halo 3’s near universal critical acclaim though The Heartbreak Kid in has received mixed reviews, with a Metacritic total of 46 out of 100.

Total cinema industry revenues for the October 5th weekend were just $80 million, 27 percent below that of the same weekend in 2006, according to data from research firm Media by Numbers. This has resulted in the worst October weekend since 1999, with autumn receipts overall down 6 percent on the previous year.

"The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas," quotes an Advertising Age article of Mike Hickey, an analyst at research firm Janco Partners. ”This could last for several weeks."

The Advertising Age article also suggests that Paramount, the studio behind The Heartbreak Kid, suspects that the movie’s failure was partially due to the release of Halo 3 and is “working to determine if there was a correlation”.

POSTED: 04.52AM PST, 10/16/07 - David Jenkins
This is a very interesting topic and shows how powerful mega video games have become. Of course a Halo 3 only comes around every couple of years or so, but people believe they are getting a better value spending $60 for Halo 3 vs. $7 to $10 on a movie they may or may not like.

Chris
Old 10-17-07, 04:20 PM
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The film industry blames everything from piracy to video games, but never seems to notice that the reason that they might not be selling lots of movie tickets is that a lot of the movies they are making are crap and don't deserve to make hundreds of millions of dollars in box office.
Old 10-17-07, 04:22 PM
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This is a bunch of baloney. These analysts just take whatever current event is happening around a movie new release and use it to justify the poor numbers.

Furthermore, the second source for this correlation is Paramount itself, which is just looking for a reason to blame poor box office.
Old 10-17-07, 04:32 PM
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Which video games came out when Fever Pitch, Osmosis Jones, and Stuck on You came out in theaters? What's their excuse?

It's not like this is the first time the Farrelly's have had a bomb. This movie looks like shit. I think anyone with half a brain can tell you why it didn't perform as well as expected.
Old 10-17-07, 04:43 PM
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There so many things wrong with this analysis its hard to begin to critisize it.
Old 10-17-07, 04:49 PM
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Originally Posted by FinkPish
The film industry blames everything from piracy to video games, but never seems to notice that the reason that they might not be selling lots of movie tickets is that a lot of the movies they are making are crap and don't deserve to make hundreds of millions of dollars in box office.
+ one million.

Not to mention that going to a nighttime show for two people with a drink and popcorn is $30. I'd rather buy the DVD, thank you very much.
Old 10-17-07, 06:09 PM
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I could see a big video game premiere having an affect on weekend BO if a movie was opening that targeted the same age group, but the low returns for "Heartbreak Kid" had more to do with it being shitty.
Old 10-17-07, 06:15 PM
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I could see there being a low overall box office performance, but I don't think Halo 3 players are the kinds of people that go on date movies.
Old 10-17-07, 06:39 PM
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Originally Posted by BJacks
I could see a big video game premiere having an affect on weekend BO if a movie was opening that targeted the same age group, but the low returns for "Heartbreak Kid" had more to do with it being shitty.
I agree. Wasn't there the same analysis when Harry Potter came out a few months ago?

I think people are being naive if they think another big event such as a video game won't affect other forms of entertainment like movies. Considering there's word that Halo 3 sold 3 million copies in it's first week, I don't think its a stretch to believe that a million of those sales were people that decided to stay in and play the game rather then catch a movie.
Old 10-17-07, 09:37 PM
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Point taken Fu, but still....

This is like when Stone blamed Bush and the American conservative climate for the the failure of "Alexander" due to fear of Homosexual themes.

Gotta love the blame game in Hollywood.
Old 10-17-07, 10:12 PM
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I don't doubt that other forms of entertainment sometimes encroach on what used to be the only big form of entertainment around, but like Giantrobo mentioned, Hollywood loves to shift blame everywhere but where it usually belongs, with the studios themselves; when you make shitty movies and word spreads faster than ever nowadays, you need to look at the way you do business and maybe change the decisions you make.
Old 10-17-07, 11:14 PM
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Oh of course; i thought it was obvious that The Heartbreak Kid wasn't going to be a big success just based on the trailers, and some movies would be a success regardless of what other entertainment might be out at the time.

Still, the Halo 3 argument was mentioned by analysts, not just the studio. And it wasn't like a 20 million dollar opening expectation would be a bad one for this sort of movie.
Old 10-18-07, 06:12 AM
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Originally Posted by fumanstan
Oh of course; i thought it was obvious that The Heartbreak Kid wasn't going to be a big success just based on the trailers, and some movies would be a success regardless of what other entertainment might be out at the time.

Still, the Halo 3 argument was mentioned by analysts, not just the studio. And it wasn't like a 20 million dollar opening expectation would be a bad one for this sort of movie.


...who work for the industry or at the very least spin things in their favor.
Old 10-18-07, 08:01 AM
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Originally Posted by FinkPish
The film industry blames everything from piracy to video games, but never seems to notice that the reason that they might not be selling lots of movie tickets is that a lot of the movies they are making are crap and don't deserve to make hundreds of millions of dollars in box office.
Normally I agree, when the box office drop is infinitesimal over the previous year. They are looking at a 27% drop and worst return in 8 years. That's huge. I have no doubt that Halo had some effect on the weekend numbers. Maybe not the catalyst, but a big contributer.

The kicker is that they are blaming Halo for racking in HUGE numbers and detracting from their revenue, but canceled the movie adaptation. :: I'm sure there are some studio heads rushing around behind the scenes to get it back on track now.
Old 10-18-07, 11:30 AM
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I didn’t think people that liked Halo, liked Ben Stiller movies in the first place.

I don’t like Ben Stiller movies but that’s just because I actually have some taste in films & I think he tries a little too hard to be funny. I think his father, Jerry Stiller is much more of a comedic talent & it’s too bad he doesn’t get his own movie “vehicle”.
Old 10-18-07, 11:33 AM
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Originally Posted by nateman241

I don’t like Ben Stiller movies but that’s just because I actually have some taste in films
Way to take the elitist high road.
Old 10-18-07, 11:41 AM
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Originally Posted by nateman241
I didn’t think people that liked Halo, liked Ben Stiller movies in the first place.
You don't think people that play Halo, which I assume would be an 18-34 demographic, didn't watch and enjoy movies like Dodgeball or There's Something About Mary?
Old 10-18-07, 01:13 PM
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Apparently Halo 3 hurt the new TV season too

http://www.variety.com/article/VR111...ryid=1019&cs=1
Old 10-18-07, 01:34 PM
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My other problem with these constant complaints from studios (either through analysts or by themselves), is that every year a movie comes out that breaks box office records, either on its opening weekend or with how quickly it reaches 100 or 200 million dollars, etc. And every summer is a "record summer" with at least 5 or 6 movies making 300 million or more. They are raking in more and more money faster and faster each year, yet we still get these whiny complaints when every single movie doesn't do as well as they wish.
Old 10-18-07, 01:54 PM
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I think that these companies are underestimating the public, if they movie, TV and music is good, people will make room for it regardless of what's happening
Old 10-18-07, 02:07 PM
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Let's see terrible movie vs. one of the most critically praised games released for 360. Hmm..the entertainment industry is facing a losing battle if they keep releasing crap against good games.

Here are my priorities, when deciding what to do at night.

1. Movie on DVD/HD-DVD/Blu-ray
2. Videogame for 360/PS3
3. Internetting
4. Sleep/Eat
5. Go to the theatre.

Last edited by PopcornTreeCt; 10-18-07 at 02:09 PM.
Old 10-18-07, 05:27 PM
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Originally Posted by PopcornTreeCt
Let's see terrible movie vs. one of the most critically praised games released for 360. Hmm..the entertainment industry is facing a losing battle if they keep releasing crap against good games.

Here are my priorities, when deciding what to do at night.

1. Movie on DVD/HD-DVD/Blu-ray
2. Videogame for 360/PS3
3. Internetting
4. Sleep/Eat
5. Go to the theatre.
What, what?

I don't see any time alotted for television viewing.

For me it's the exact opposite, I have more than 20 hours of primetime television scheduled every week!

Chris
Old 10-18-07, 05:53 PM
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Originally Posted by fumanstan
Apparently Halo 3 hurt the new TV season too

http://www.variety.com/article/VR111...ryid=1019&cs=1

Nice article. I think blaming a video game for others failures is childish and stupid. "Halo 3" isn't responsible for bad box office or poor TV watching. For those people who did buy the game and own a 360, there are millions who do not.

I liked that they brought up "Reaper" doing bad due to sales. I watched the first episode. I hated it, it was awful. Most of the new shows are. I can't blame the bad shows and movies on "Halo 3." I blame the idiots who greenlit them and unleashed them upon us.
Old 10-18-07, 07:04 PM
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Originally Posted by mrpayroll
What, what?

I don't see any time alotted for television viewing.

For me it's the exact opposite, I have more than 20 hours of primetime television scheduled every week!

Chris
actually that's my night AFTER 10 pm when all the good shows are over.
Old 10-19-07, 11:24 AM
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Originally Posted by fumanstan
You don't think people that play Halo, which I assume would be an 18-34 demographic, didn't watch and enjoy movies like Dodgeball or There's Something About Mary?
Oh, I was thinking Halo gamers wouldn’t go see movies like Meet the Fockers & Meet the Parents.

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