Go Back  DVD Talk Forum > Entertainment Discussions > Movie Talk
Reload this Page >

Most successful product placements

Community
Search
Movie Talk A Discussion area for everything movie related including films In The Theaters

Most successful product placements

Thread Tools
 
Search this Thread
 
Old 07-07-06, 08:03 PM
  #1  
DVD Talk Legend
Thread Starter
 
JimRochester's Avatar
 
Join Date: Sep 1999
Location: Rochester, NY. USA
Posts: 18,014
Likes: 0
Received 5 Likes on 5 Posts
Most successful product placements

Watching Smokey and the Bandit SE I remmeber what an impact the movie had on Trans Am sales. In 1977 dealers were adding a surcharge to the sticker of new T/A's due to the overwhelming demand. I remember finding a used 76 that I was able to buy. Recently at a car show I was speaking with a lady about my age and she told me, she's owned the car since new. She bought the car the day after seeing Smokey and the Bandit.

I remember the release of ET had a remarkable effect on Reeses Pieces sales also. So much so another candy company made a copycat movie just to try and spark sales in their candy.

I was just curious as to other high profile, successful product placements there were. Anyone else buy a car because of a movie?
Old 07-07-06, 08:16 PM
  #2  
DVD Talk Limited Edition
 
Join Date: Jan 2001
Location: Los Angeles
Posts: 5,656
Likes: 0
Received 2 Likes on 1 Post
Not really a product, but Top Gun did wonders for the all branches of the armed services.
Old 07-07-06, 08:23 PM
  #3  
DVD Talk Legend
 
Shannon Nutt's Avatar
 
Join Date: Jun 2003
Location: Pittsburgh, PA
Posts: 18,362
Received 324 Likes on 242 Posts
I don't know if Back To the Future helped sales of DoLorians, but I'm pretty sure GoldenEye boosted sales of that year's BMW convertible.
Old 07-07-06, 08:57 PM
  #4  
DVD Talk Gold Edition
 
Join Date: Oct 2002
Posts: 2,134
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Shannon Nutt
I don't know if Back To the Future helped sales of DoLorians, but I'm pretty sure GoldenEye boosted sales of that year's BMW convertible.
I immediately thought of Marty sitting at the soda fountain saying, "Gimme a Pepsi Free".

Guy responds, "If you want a Pepsi, you'll have to pay for it!"
Old 07-07-06, 09:00 PM
  #5  
DVD Talk Platinum Edition
 
Join Date: Sep 2004
Location: Chicago
Posts: 3,777
Likes: 0
Received 0 Likes on 0 Posts
What about "The Wizard" and Super Mario Bros. 3?
Old 07-07-06, 09:25 PM
  #6  
DVD Talk Hero
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 27,306
Received 3,198 Likes on 2,064 Posts
I seem to remember hearing a story that Spielberg originally wanted M&Ms in E.T. but they refused thus leading him to his second choice: Reese's Pieces.

I didn't personally buy one after seeing it, but I did start to notice the sales explosion of Mini Coopers after The Italian Job came out.

While not a product per se, I think I heard the sales of Clown fish increased significantly after Finding Nemo

Last edited by GoldenJCJ; 07-07-06 at 09:28 PM.
Old 07-07-06, 09:28 PM
  #7  
DVD Talk Special Edition
 
Join Date: Sep 2002
Posts: 1,214
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Michael Ballack
What about "The Wizard" and Super Mario Bros. 3?
I was going to say that. I'm sure it would have sold roughly the same without the movie but back then news traveled alot slower and that was the first me and my friends had ever seen of the game. I was just about doing backflips when they showed that game in the movie.

On the flipside, Lucas and his stupid Powerglove made me waste a christmas present on that worthless piece of crap.
Old 07-07-06, 09:29 PM
  #8  
DVD Talk Hero
 
TomOpus's Avatar
 
Join Date: Jul 2002
Location: Kansas City, MO
Posts: 40,141
Received 1,300 Likes on 944 Posts
I bet the Bond movies sold a few Austin-Healeys
Old 07-07-06, 09:31 PM
  #9  
DVD Talk Hero
 
TomOpus's Avatar
 
Join Date: Jul 2002
Location: Kansas City, MO
Posts: 40,141
Received 1,300 Likes on 944 Posts
Originally Posted by FinkPish
Not really a product, but Top Gun did wonders for the all branches of the armed services.
I remember a big boost to people wanting to join the Navy submarine corps after Hunt for Red October played.
Old 07-07-06, 10:09 PM
  #10  
DVD Talk Gold Edition
 
Join Date: Aug 2002
Location: Detroit, Michigan
Posts: 2,507
Likes: 0
Received 1 Like on 1 Post
Not like McDonald's needed the boost in sales, but I know I wanted some Mickey Dee's really bad after watching Bye Bye Love starring Paul Raiser.
Old 07-07-06, 10:24 PM
  #11  
DVD Talk Special Edition
 
Join Date: Mar 2002
Location: San Francisco
Posts: 1,390
Likes: 0
Received 2 Likes on 2 Posts
I'm still waiting for Disney to put out a Tron energy drink!
Old 07-07-06, 10:52 PM
  #12  
DVD Talk Legend
 
Join Date: Jan 2004
Location: MA
Posts: 17,000
Likes: 0
Received 2 Likes on 2 Posts
The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Old 07-08-06, 03:02 AM
  #13  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 13,093
Received 1,097 Likes on 794 Posts
The live action Garfield with Jennifer Love Hewitt dramatically increased interest in pretty girls with large breasts.
Old 07-08-06, 05:18 AM
  #14  
DVD Talk Platinum Edition
 
Join Date: Feb 2005
Location: San Marcos, TX
Posts: 3,137
Likes: 0
Received 1 Like on 1 Post


http://www.thebestpageintheuniverse.net/c.cgi?u=i_robot
Old 07-08-06, 08:30 AM
  #15  
DVD Talk Legend
Thread Starter
 
JimRochester's Avatar
 
Join Date: Sep 1999
Location: Rochester, NY. USA
Posts: 18,014
Likes: 0
Received 5 Likes on 5 Posts
Originally Posted by NatrlBornThrllr
Quit pulling punches, tell us how you really feel.
Old 07-08-06, 08:35 AM
  #16  
DVD Talk Platinum Edition
 
Join Date: Dec 2000
Posts: 3,227
Likes: 0
Received 1 Like on 1 Post
Coca-Cola in Dr. Strangelove...


Colonel "Bat" Guano: Okay. I'm gonna get your money for ya. But if you don't get the President of the United States on that phone, you know what's gonna happen to you?

Group Capt. Lionel Mandrake: What?

Colonel "Bat" Guano: You're gonna have to answer to the Coca-Cola company.
Old 07-08-06, 09:13 AM
  #17  
DVD Talk Hero
 
TomOpus's Avatar
 
Join Date: Jul 2002
Location: Kansas City, MO
Posts: 40,141
Received 1,300 Likes on 944 Posts
Originally Posted by Rockmjd23
The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Yes, I remember that... along with the high return rate once the new owners found out what you mentioned.
Old 07-08-06, 10:22 AM
  #18  
DVD Talk Platinum Edition
 
Join Date: Feb 2002
Posts: 3,067
Received 7 Likes on 6 Posts
What was very interesting was that the movie version of Josie and the Pussycats actually was a satire on the very concept of product placement.
Old 07-08-06, 10:34 AM
  #19  
Senior Member
 
Join Date: Jul 2000
Location: Queens, NY
Posts: 358
Likes: 0
Received 0 Likes on 0 Posts
Harold and Kumar go to White Castle significantly increased the naming of children "Kumar". I now have three cousins named Kumar and a little brother.
Old 07-08-06, 11:42 AM
  #20  
DVD Talk Special Edition
 
Join Date: Aug 2005
Location: london
Posts: 1,652
Likes: 0
Received 1 Like on 1 Post
How did Pan-Am do out of that big sign in Blade Runner?
Old 07-08-06, 11:52 AM
  #21  
DVD Talk Special Edition
 
Join Date: Jul 2001
Location: Honolulu, Hawaii
Posts: 1,831
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by MrGoat00
Harold and Kumar go to White Castle significantly increased the naming of children "Kumar". I now have three cousins named Kumar and a little brother.
Dang! But the name "Harold" is getting dissed. What's up with that?
Old 07-08-06, 11:54 AM
  #22  
DVD Talk Special Edition
 
Join Date: Jul 2001
Location: Honolulu, Hawaii
Posts: 1,831
Likes: 0
Received 0 Likes on 0 Posts
My friend seems to think that Microsoft did an extremely good job in product placements for "The Island." Now, he thinks that the X-Box 360 and MSN will be prominently featured in next year's "The Transformers." (X-Box 360 Tranformer?)
Old 07-08-06, 12:50 PM
  #23  
DVD Talk Gold Edition
 
Join Date: Aug 2002
Location: Detroit, Michigan
Posts: 2,507
Likes: 0
Received 1 Like on 1 Post
Originally Posted by Rockmjd23
The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Yea. Dalmations are the most dangerous "domestic" dogs in the world because they have very bad tempers and have the strongest jaws which produce the most bite (just ahead of Rotweilers).
Old 07-09-06, 12:58 AM
  #24  
DVD Talk Special Edition
 
Join Date: Aug 2003
Location: Cayman Islands
Posts: 1,396
Received 7 Likes on 6 Posts
Originally Posted by gmal2003
Yea. Dalmations are the most dangerous "domestic" dogs in the world because they have very bad tempers and have the strongest jaws which produce the most bite (just ahead of Rotweilers).
I thought the problem with Dalmations is that they are extemely hyper dogs and require alot of attention.
Old 07-09-06, 01:17 AM
  #25  
DVD Talk Hero
 
Join Date: Mar 2001
Location: Lighten up, Francis! (Funland)
Posts: 26,889
Received 7 Likes on 5 Posts
I thought of Reese's Pieces too.


What about Starsky and Hutch and the Gran Torino? Wasn't a huge seller but it did sell quite a few of those.


The song "Convoy" for CB radios and films such as "Convoy" duh, and "Citizen Band".


Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.