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Most successful product placements

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Most successful product placements

Old 07-07-06, 08:03 PM
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Most successful product placements

Watching Smokey and the Bandit SE I remmeber what an impact the movie had on Trans Am sales. In 1977 dealers were adding a surcharge to the sticker of new T/A's due to the overwhelming demand. I remember finding a used 76 that I was able to buy. Recently at a car show I was speaking with a lady about my age and she told me, she's owned the car since new. She bought the car the day after seeing Smokey and the Bandit.

I remember the release of ET had a remarkable effect on Reeses Pieces sales also. So much so another candy company made a copycat movie just to try and spark sales in their candy.

I was just curious as to other high profile, successful product placements there were. Anyone else buy a car because of a movie?
Old 07-07-06, 08:16 PM
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Not really a product, but Top Gun did wonders for the all branches of the armed services.
Old 07-07-06, 08:23 PM
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I don't know if Back To the Future helped sales of DoLorians, but I'm pretty sure GoldenEye boosted sales of that year's BMW convertible.
Old 07-07-06, 08:57 PM
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Originally Posted by Shannon Nutt
I don't know if Back To the Future helped sales of DoLorians, but I'm pretty sure GoldenEye boosted sales of that year's BMW convertible.
I immediately thought of Marty sitting at the soda fountain saying, "Gimme a Pepsi Free".

Guy responds, "If you want a Pepsi, you'll have to pay for it!"
Old 07-07-06, 09:00 PM
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What about "The Wizard" and Super Mario Bros. 3?
Old 07-07-06, 09:25 PM
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I seem to remember hearing a story that Spielberg originally wanted M&Ms in E.T. but they refused thus leading him to his second choice: Reese's Pieces.

I didn't personally buy one after seeing it, but I did start to notice the sales explosion of Mini Coopers after The Italian Job came out.

While not a product per se, I think I heard the sales of Clown fish increased significantly after Finding Nemo

Last edited by GoldenJCJ; 07-07-06 at 09:28 PM.
Old 07-07-06, 09:28 PM
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Originally Posted by Michael Ballack
What about "The Wizard" and Super Mario Bros. 3?
I was going to say that. I'm sure it would have sold roughly the same without the movie but back then news traveled alot slower and that was the first me and my friends had ever seen of the game. I was just about doing backflips when they showed that game in the movie.

On the flipside, Lucas and his stupid Powerglove made me waste a christmas present on that worthless piece of crap.
Old 07-07-06, 09:29 PM
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I bet the Bond movies sold a few Austin-Healeys
Old 07-07-06, 09:31 PM
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Originally Posted by FinkPish
Not really a product, but Top Gun did wonders for the all branches of the armed services.
I remember a big boost to people wanting to join the Navy submarine corps after Hunt for Red October played.
Old 07-07-06, 10:09 PM
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Not like McDonald's needed the boost in sales, but I know I wanted some Mickey Dee's really bad after watching Bye Bye Love starring Paul Raiser.
Old 07-07-06, 10:24 PM
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I'm still waiting for Disney to put out a Tron energy drink!
Old 07-07-06, 10:52 PM
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The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Old 07-08-06, 03:02 AM
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The live action Garfield with Jennifer Love Hewitt dramatically increased interest in pretty girls with large breasts.
Old 07-08-06, 05:18 AM
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http://www.thebestpageintheuniverse.net/c.cgi?u=i_robot
Old 07-08-06, 08:30 AM
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Originally Posted by NatrlBornThrllr
Quit pulling punches, tell us how you really feel.
Old 07-08-06, 08:35 AM
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Coca-Cola in Dr. Strangelove...


Colonel "Bat" Guano: Okay. I'm gonna get your money for ya. But if you don't get the President of the United States on that phone, you know what's gonna happen to you?

Group Capt. Lionel Mandrake: What?

Colonel "Bat" Guano: You're gonna have to answer to the Coca-Cola company.
Old 07-08-06, 09:13 AM
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Originally Posted by Rockmjd23
The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Yes, I remember that... along with the high return rate once the new owners found out what you mentioned.
Old 07-08-06, 10:22 AM
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What was very interesting was that the movie version of Josie and the Pussycats actually was a satire on the very concept of product placement.
Old 07-08-06, 10:34 AM
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Harold and Kumar go to White Castle significantly increased the naming of children "Kumar". I now have three cousins named Kumar and a little brother.
Old 07-08-06, 11:42 AM
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How did Pan-Am do out of that big sign in Blade Runner?
Old 07-08-06, 11:52 AM
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Originally Posted by MrGoat00
Harold and Kumar go to White Castle significantly increased the naming of children "Kumar". I now have three cousins named Kumar and a little brother.
Dang! But the name "Harold" is getting dissed. What's up with that?
Old 07-08-06, 11:54 AM
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My friend seems to think that Microsoft did an extremely good job in product placements for "The Island." Now, he thinks that the X-Box 360 and MSN will be prominently featured in next year's "The Transformers." (X-Box 360 Tranformer?)
Old 07-08-06, 12:50 PM
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Originally Posted by Rockmjd23
The live action 101 Dalmations with Glenn Close dramatically increased sales of dalmations. I'm no dog expert, but supposedly they make shitty pets.
Yea. Dalmations are the most dangerous "domestic" dogs in the world because they have very bad tempers and have the strongest jaws which produce the most bite (just ahead of Rotweilers).
Old 07-09-06, 12:58 AM
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Originally Posted by gmal2003
Yea. Dalmations are the most dangerous "domestic" dogs in the world because they have very bad tempers and have the strongest jaws which produce the most bite (just ahead of Rotweilers).
I thought the problem with Dalmations is that they are extemely hyper dogs and require alot of attention.
Old 07-09-06, 01:17 AM
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I thought of Reese's Pieces too.


What about Starsky and Hutch and the Gran Torino? Wasn't a huge seller but it did sell quite a few of those.


The song "Convoy" for CB radios and films such as "Convoy" duh, and "Citizen Band".

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