opening on wednesday?
 

here in SoCal they are opening matrix the night before on wednesday.

they are allowed to do that? do they need permission? anyone elses theater have early showings?

Is it midnight showings, or earlier? Midnight is technically Thursday.

im pretty sure its wednesday night...before midnight. they added showings and people who bought tickets for thursday were able to go in an exchange them for wednesday showings.

In Austin at least the showings start at 10:00PM now. That is fine by me. :)

Here in Grand Rapids, MI I'm seeing it at 10 p.m.

so why are they allowed to do this all of a sudden? they dont do it for other movies.

Permission was given to the theaters.

"Pent-up demand is so strong that Warner is preempting the picture's official Thursday opening with 10 p.m. Wednesday previews in at least 2,000 theaters."

http://www.sunspot.net/entertainment...ment-headlines

It'll be on 5 screens at my local theater starting at 10pm and the next one starting every 20 min. after the previous one (last one is at 11:20pm)

i'm going to a free private midnight showing. its nice to know people that work in movie theaters :D

There are 5 showings at my local multiplex starting at 10 p.m. tonight.

I'm going to hold off a week or two before seeing it in all likelihood.

That multiplex is always crowded as hell even when there's not a huge movie opening.

At one theater, they are doing a show for 7pm tonight but it was morely like a radio contest.

I'm wondering if this was planned from the beginning?
Usually movies don't open on Thursday. Plan for a Wednesday opening, but pretend that you are going open on Thursday. Then, increase perceived demand by suddenly adding Wednesday shows.

Ask the Oracle. ;)

Actually my local multiplex has 8 showings tonight, guess they added more since the ad was sent to the Washington Post.

A friend called and asked about seeing it tonight, so I might end up catching it after all.

If I decide to go I'll probably try to get their around 9, and if the 10 p.m. showings are sold out we'll just catch X-men 2 instead. But I have to get a paper done for grad school first.

Here too. My closest theater has it on 3 screens tonight. (10:00 PM, 10:15 PM, and 10:30 PM)......

Going to see it tonight at 10:20. I was originally going with a friend to see X². It took some convincing to get him to switch. I told him we can go Friday to see X². :)