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CES: 3D Spec is finally done
Blu-ray Disc Association Announces Final 3D Specification
LOS ANGELES--(BUSINESS WIRE)--The Blu-ray Disc Association (BDA) today announced the finalization and release of the “Blu-ray 3DTM” specification. The specification, which represents the work of the leading Hollywood studios and consumer electronic and computer manufacturers, will enable the home entertainment industry to bring the 3D experience into consumers’ living rooms on Blu-ray Disc, the most capable high definition home entertainment platform. “Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D” “Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D,” said Victor Matsuda, chairman, BDA Global Promotions Committee. “We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room.” The “Blu-ray 3D” specification fully leverages the technical advantages of the Blu-ray Disc format to deliver unmatched picture quality as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. Notably, the specification allows every Blu-ray 3D player and movie to deliver Full HD 1080p resolution to each eye, thereby maintaining the industry leading image quality to which Blu-ray Disc viewers are accustomed. Moreover, the specification is display agnostic, meaning that Blu-ray 3D products will deliver the 3D image to any compatible 3D display, regardless of whether that display uses LCD, Plasma or other technology and regardless of what 3D technology the display uses to deliver the image to the viewer’s eyes. “From a technological perspective, it is simply the best available platform for bringing 3D into the home,” said Benn Carr, chairman, BDA 3D Task Force. “The disc capacity and bit rates Blu-ray Disc provides enable us to deliver 3D in Full HD 1080p high definition resolution.” The Blu-ray 3D specification is also designed to allow PS3 game consoles to play back Blu-ray 3D content in 3D. Additionally, the specification supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world. “In 2009 we saw Blu-ray firmly establish itself as the most rapidly adopted packaged media format ever introduced,” said Matsuda. “We think the broad and rapid acceptance Blu-ray Disc already enjoys with consumers will be a factor in accelerating the uptake of 3D in the home. In the meantime, existing players and libraries can continue to be fully enjoyed as consumers consider extending into 3D home entertainment.” The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video. The completed specification will be available shortly and provides individual manufacturers and content providers with the technical information and guidelines necessary to develop, announce and bring products to market pursuant to their own internal planning cycles and timetables. About Blu-ray DiscTM Blu-ray DiscTM is the next-generation optical disc format for high definition audio-video and high-capacity data software applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data and a double-layer Blu-ray Disc holds up to 50 gigabytes of data. About the Blu-ray Disc Association The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc - the next-generation optical disc format for storing high-definition movies, games, photos and other digital content. The BDA has more than 180 members. Its Board of Directors consists of individuals affiliated with the following companies: Apple Inc., Dell Inc., Hewlett-Packard Company, Hitachi, Ltd., Intel Corporation, LG Electronics Inc., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems, Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc. Blu-ray Disc Association at ICES 2010 To schedule a 1:1 briefing with a Blu-ray Disc Association executive during the 2010 International Consumer Electronics |
Re: CES: 3D Spec is finally done
Is this how they're going to get us to double dip all our movies yet again?
DVD -> Blu-ray -> 3D Blu-ray *sigh |
Re: CES: 3D Spec is finally done
A) When will the TVs capable of displaying 3D come out?
B) What will they cost? |
Re: CES: 3D Spec is finally done
i think you just need a 120hz hdtv + a 3dbd capable player.
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Re: CES: 3D Spec is finally done
I don't think it's as simple as JUST a 120hz HDTV... I think it also has to be "3D Ready" to work with the special glasses.
"3D Ready" TVs are already out there. |
Re: CES: 3D Spec is finally done
PS3 has a correct spec. So I don't need to buy BD 3D player.
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Re: CES: 3D Spec is finally done
3D from BD will mean either half bandwidth video data or half res image quality (standard data rate into two interlaced 540 line images) to get the 3D.
Call me old fashioned but I'm really not excited. The last two 3D features I watched (Up and Avatar) just made it seem like was 3D in a small box in front of the screen as opposed to 2D where it looks like a flat window into a larger world. (And I saw them on the largest Imax screen in the world) |
Re: CES: 3D Spec is finally done
are you sure it has to be "3D ready"? I bought a 67" Sammy DLP last year. Now it's 120hz but it didn't have any big "3D ready" sticker on it. Really those large Mitsubishi's were the only TVs I ever saw blatantly advertising 3D ready.
I really hope my TV is capable, I really like it and I don't have the money for another one. And I NEED 3D. :P Anyway to find out (now) if our TV is ready by looking at our specs? Or is that still not fully determined? |
Re: CES: 3D Spec is finally done
Not excited about this gimmick.
How about they spend some time fixing the current 2D spec so you can play any BD movie on any BD player without having to keep upgrading/downgrading the firmware? |
Re: CES: 3D Spec is finally done
Originally Posted by Coral
(Post 9901192)
Not excited about this gimmick.
How about they spend some time fixing the current 2D spec so you can play any BD movie on any BD player without having to keep upgrading/downgrading the firmware? |
Re: CES: 3D Spec is finally done
Originally Posted by Teremei
(Post 9901128)
are you sure it has to be "3D ready"? I bought a 67" Sammy DLP last year. Now it's 120hz but it didn't have any big "3D ready" sticker on it. Really those large Mitsubishi's were the only TVs I ever saw blatantly advertising 3D ready.
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Re: CES: 3D Spec is finally done
Originally Posted by HumanMedia
(Post 9901077)
3D from BD will mean either half bandwidth video data or half res image quality (standard data rate into two interlaced 540 line images) to get the 3D.
As for bandwidth, HDMI 1.4 allows for images of up to 4k, so two 1080p images streaming through it shouldn't be a problem. http://en.wikipedia.org/wiki/HDMI#Version_1.4 http://en.wikipedia.org/wiki/Multiview_Video_Coding
Originally Posted by HumanMedia
(Post 9901077)
Call me old fashioned but I'm really not excited. The last two 3D features I watched (Up and Avatar) just made it seem like was 3D in a small box in front of the screen as opposed to 2D where it looks like a flat window into a larger world. (And I saw them on the largest Imax screen in the world)
Originally Posted by Coral
(Post 9901192)
How about they spend some time fixing the current 2D spec so you can play any BD movie on any BD player without having to keep upgrading/downgrading the firmware?
As for AACS breaking certain players compatibility and requiring an upgrade, that's actually part of the BD spec, and is how its supposed to work (thanks to certain paranoid studios). |
Re: CES: 3D Spec is finally done
Way to slow down BD adoption, BDA! This is only going to serve to increase apprehension for those sitting on the fence. Though this will probably never even catch on. Especially not since all new hardware is required and you still have to wear those stupid glasses.
Seems each generation rediscovers 3D, only to put it back away a couple of years later when the gimmick gets old. My interest might be increased the day that all movies and TV shows are shot for 3D and you don't have to wear glasses. But that's not going to happen. At least not in my lifetime. |
Re: CES: 3D Spec is finally done
Originally Posted by Eddie W
(Post 9901289)
Way to slow down BD adoption, BDA! This is only going to serve to increase apprehension for those sitting on the fence. Though this will probably never even catch on. Especially not since all new hardware is required and you still have to wear those stupid glasses....
Seems each generation rediscovers 3D, only to put it back away a couple of years later when the gimmick gets old. http://en.wikipedia.org/wiki/Real_D_Cinema My interest might be increased the day that all movies and TV shows are shot for 3D and you don't have to wear glasses. As for spec-less 3DTVs, there are already prototypes: http://www.reghardware.co.uk/2009/04/20/tmdt_3d/ http://www.reghardware.co.uk/2009/09..._philips_3dtv/ |
Re: CES: 3D Spec is finally done
So that 50GB Disc that was once touted by Blu supporters as having so much room to produce better encodes over HD DVDs 30GB Disc now won't be because a good portion will be taken up by the 3D 'version'. Wonderful. Pass. No interest in the gimmick.
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Re: CES: 3D Spec is finally done
Originally Posted by Jay G.
(Post 9901265)
I don't think that's a problem with the current spec, but a problem with the current players' implementations of the spec. The same thing happened with early DVD players in regards to features like seamless branching; the difference being that most of those early DVD players didn't get firmware updates to fix the problems.
As for AACS breaking certain players compatibility and requiring an upgrade, that's actually part of the BD spec, and is how its supposed to work (thanks to certain paranoid studios). BD has been out way too long for it to still have problems with something as basic as playing the actual movie - you know, the reason why people buy/rent movies. I don't want to rehash old arguments about this topic, especially since it's off topic - but 3D really is just a gimmick and is frustrating given the current problems that exist. |
Re: CES: 3D Spec is finally done
Originally Posted by Coral
(Post 9901455)
Whoever's at fault, there has to be set standard of the spec so no manufacturer's can implement it differently.
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Re: CES: 3D Spec is finally done
This is nothing but a gimmick, and I'm not interested.
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Re: CES: 3D Spec is finally done
Contrary to lots of people in this thread, I'm really looking forward to this... assuming it is done as well as they are saying.
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Re: CES: 3D Spec is finally done
Originally Posted by Kory
(Post 9901481)
This is nothing but a gimmick, and I'm not interested.
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Re: CES: 3D Spec is finally done
I'm all over this, I think well-implemented 3D can add a lot to a movie. But I won't buy a new TV until the prices of 3DTV's are the same as their 2D counterparts. My Mitsubishi actually is 3D Ready, but who knows if it conforms to this particular spec or not.
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Re: CES: 3D Spec is finally done
Originally Posted by cartman
(Post 9901498)
Contrary to lots of people in this thread, I'm really looking forward to this... assuming it is done as well as they are saying.
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Re: CES: 3D Spec is finally done
I rather get a 3D PC Monitor.
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Re: CES: 3D Spec is finally done
I'm excited about this, even though I don't know when I'll be able to afford to buy a 3D-ready TV.
I find it really shocking how many people are dismissive about 3D. Is it absolutely perfect and flawless? No, but it has attributes that can enhance the way people see films, much like color and sound did before. Of course, both of those things were dismissed by many as gimmicks when they came out as well ... |
Re: CES: 3D Spec is finally done
Originally Posted by iNCREDiPiNOY
(Post 9901921)
I rather get a 3D PC Monitor.
That will be coming soon also. A lot of game makers are currently exploring the feature. |
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