Goofy advertising slogans for HD DVD and Blu-ray
09-20-06 | 04:04 PM
#26
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I'll open myself up for ridicule here and say that I think both slogans are good, only 1 actually lives up to it, but that is beside the point. I don't get why people think the slogans are so horrible.
09-20-06 | 04:15 PM
#28
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From: A far green country
Originally Posted by namja
Well, Webster and American Heritage dictionary would disagree (dictionary.com actually has the AHD listing just below its own). Both list "in addition to" as a definition.
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09-20-06 | 07:29 PM
#29
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Originally Posted by RoboDad
There's no question that they are both misleading. That's the purpose of marketing slogans, right?
My quibble is with your assumption that the BDA intended for people to use the "in addition to" definition of beyond over the "farther than" definition. generally, when dictionaries list various definitions for a given word, the one that represents the most common or proper use is listed first, and the first definition of beyond at dictionary.com that could apply to this context is "farther than". In fact, technically, "in addition to" isn't even listed as an accepted use of beyond. The closest would be "over and above", and that is one of the least-used definitions of the word. My suspicion is that, since most people will be more likely to associate beyond with "farther than", many people will incorrectly assume that BD has better resolution than HD DVD. And I do think that was by intent, not coincidence.
My quibble is with your assumption that the BDA intended for people to use the "in addition to" definition of beyond over the "farther than" definition. generally, when dictionaries list various definitions for a given word, the one that represents the most common or proper use is listed first, and the first definition of beyond at dictionary.com that could apply to this context is "farther than". In fact, technically, "in addition to" isn't even listed as an accepted use of beyond. The closest would be "over and above", and that is one of the least-used definitions of the word. My suspicion is that, since most people will be more likely to associate beyond with "farther than", many people will incorrectly assume that BD has better resolution than HD DVD. And I do think that was by intent, not coincidence.
09-20-06 | 10:08 PM
#34
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Blu-ray went with "Beyond High Definition" because their original choice of "Beyond the Valley of the High Definition" didn't fit on the case.
09-21-06 | 08:23 AM
#37
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From: NYC
Originally Posted by namja
If BD and HD DVD didn't fight and agreed on a single format, then we may have been stuck with this slogan:
The Look and Sound of Beyond HD
The Look and Sound of Beyond HD
09-29-06 | 12:05 AM
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From: Detroit
Oh God The Pain!! (Awful promotional copy on The Look and Sound of Perfect site)
I was just checking out the Look & Sound of perfect website looking for any updated news and I happen to read something I wish I never did. It could very easily be the most cheesy advertising line I have ever come across. It really makes me wonder who they have in charge of the promotion aspect of the HD-DVD format. Anyways I found it so appalling and so awful that I felt it deserved its own thread.
Here it is -
"Imagine impressing your friends who are impressed by home entertainment systems with this incredibly impressive home entertainment system"
OMG!!!! Just read that a couple times. LOL!!! Oh god its killin me it really is. I haven't laughed this hard at something so bad since..........maybe ever!
Anyways time to write an email to the look & Sound of Perfect team and request that they remove that perfectly ridiculous looking and perfectly ridiculous sounding statement.
PS....
Here it is -
"Imagine impressing your friends who are impressed by home entertainment systems with this incredibly impressive home entertainment system"
OMG!!!! Just read that a couple times. LOL!!! Oh god its killin me it really is. I haven't laughed this hard at something so bad since..........maybe ever!
Anyways time to write an email to the look & Sound of Perfect team and request that they remove that perfectly ridiculous looking and perfectly ridiculous sounding statement.
PS....
Last edited by PornoStar; 09-29-06 at 12:08 AM.
09-29-06 | 12:12 AM
#42
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From: Detroit
After looking at it again I realized this might be the first time ever that I have seen the 3 words, Impressing, Impressed, & Impressive all in the same sentence.
Its absolutely a mind boggling sentence!
I cant even come up with a sentence that uses those 3 words together. Maybe the guy is some crazy genius instead of a really bad advertiser.
Everyone try and make a sentence using those 3 words without copying his sentence. Scary stuff. I think it would have even given my english teacher a headache.
PS...
Its absolutely a mind boggling sentence!
I cant even come up with a sentence that uses those 3 words together. Maybe the guy is some crazy genius instead of a really bad advertiser.
Everyone try and make a sentence using those 3 words without copying his sentence. Scary stuff. I think it would have even given my english teacher a headache.
PS...
Last edited by PornoStar; 09-29-06 at 01:28 AM.
09-29-06 | 12:27 AM
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From: Detroit
Originally Posted by Suprmallet
I think that he was thinking of how people would think about how highly they thought of HD DVD.
Something tells me he thought they would be Impressed, lol
Ok I figured out a sentence.
As Impressing as the Blu ray format was, I was much more impressed with the impressive results of the HD-DVD Format.
Is that even gramatically correct?
PS...
Last edited by PornoStar; 09-29-06 at 12:35 AM.
09-29-06 | 12:33 AM
#45
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Oh yeah, well just imagine making quite an impression by impressing your friends who are impressed with home entertainment systems with this incredibly impressive home entertainment system with a high level of impressiveness.
09-29-06 | 12:36 AM
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From: Detroit
Originally Posted by Drexl
Oh yeah, well just imagine making quite an impression by impressing your friends who are impressed with home entertainment systems with this incredibly impressive home entertainment system with a high level of impressiveness.
LOL, thats actually pretty good.
PS..
09-29-06 | 12:49 AM
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From: Detroit
Originally Posted by Suprmallet
So did my sentence not count? Or can it only be using the word impressive?
PS...
09-29-06 | 12:50 AM
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From: A far green country
Originally Posted by PornoStar
As Impressing as the Blu ray format was, I was much more impressed with the impressive results of the HD-DVD Format.
Is that even gramatically correct?
Is that even gramatically correct?
As impressive as the Blu-ray format was at impressing many people, I was much more impressed with the impressive results of the HD-DVD Format.
If nothing else, it's longer. And it uses "impressive" twice which is, well, impressive.
09-29-06 | 12:54 AM
#50
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From: Detroit
Originally Posted by RoboDad
Almost, but I don't think you can use "impressing" in that context. I think it should be...
As impressive as the Blu-ray format was at impressing many people, I was much more impressed with the impressive results of the HD-DVD Format.
If nothing else, it's longer. And it uses "impressive" twice which is, well, impressive.
As impressive as the Blu-ray format was at impressing many people, I was much more impressed with the impressive results of the HD-DVD Format.
If nothing else, it's longer. And it uses "impressive" twice which is, well, impressive.
PS..