It's $39.99, and then you get the $10 digital coupon to use on a later purchase. It works fairly well if there are upcoming titles that you want that also have a digital coupon attached. It's not a bad incentive, you just have to ask yourself how likely you are to shop at bestbuy.com in the near future (the coupons do expire).

It is indeed Orville Redenbacher popcorn. Go to their website (http://www.orville.com) for more details.

I also took advantage of the digital coupon and ordered the set from Best Buy.com

LB...

I always go for the lowest final price instead of incentives. I was able to order this from Coconuts last month when they had a 20% off coupon and free shipping.
$39.99 less 20% equals $31.99. Then there is a $10 MIR which brings down the final cost to just $21.99 plus tax.:) Coconuts likes to put out coupons during holidays, so hopefully they'll put a new one out for Labor Day.

Coconuts has some great deals at times. I remember ordering the Lord of the Rings Extended Edition throught them for something like $17. Missed that 20% & free shipping unfortunately though.

Well, that sucks.

I'll just do my normal checks for the lowest price - CC, BB, Trgt, WM.

I have a copy on pre-order from Coconuts too (only got 15% off, though). Can someone please confirm ... Do we really need to cut out the UPC to get the rebate from Coconuts.com? If that's the case, I'll cancel my pre-order.

I've had luck scanning the UPC and printing it out on photo paper then taping it to an index card. Then they can't really tell.