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New anti piracy method could make loaning DVDs impossible

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Old 05-20-05, 11:37 AM
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New anti piracy method could make loaning DVDs impossible

Researchers in Los Angeles are developing a new form of piracy protection for DVDs that could make common practices like loaning a movie to a friend impossible.

University of California at Los Angeles engineering professor Rajit Gadh is leading research to turn radio frequency identification, or RFID, tags into an extremely restrictive form of digital rights management to protect DVD movies.

RFID tags have been called "wireless bar codes" -- though they hold more data -- and are commonly used for things like ID badges or keeping track of inventory in a retail store or hospital.

Though RFID tags are usually read by a wireless data reader, the proposed DVD-protection scheme would make no use of RFID's wireless capabilities.

Rather, the researchers are interested in the ability to write data to the tags, which can't be done on a DVD once it's been burned.

Here's how the system might work:

At the store, someone buying a new DVD would have to provide a password or some kind of biometric data, like a fingerprint or iris scan, which would be added to the DVD's RFID tag.

Then, when the DVD was popped into a specially equipped DVD player, the viewer would be required to re-enter his or her password or fingerprint. The system would require consumers to buy new DVD players with RFID readers.
http://www.wired.com/news/digiwood/0,1412,67556,00.html

Another pathetic attempt
Old 05-20-05, 11:38 AM
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Ummmm, no
Old 05-20-05, 11:40 AM
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The system would require consumers to buy new DVD players with RFID readers.
This won't fail miserably.
Old 05-20-05, 11:40 AM
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I know piracy is an issue, but why do they always have to use a sledgehammer approach to "fix" things?
Old 05-20-05, 11:45 AM
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Originally Posted by Class316
like a fingerprint or iris scan, which would be added to the DVD's RFID tag.
Yeah right....Walmart is going to put one of these in all their stores.
Old 05-20-05, 11:45 AM
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I assume this would also prevent companies like Netflix and Blockbuster from loaning out their DVDs, as well?

And it certainly would have the potential to kill the used DVD market. If I can't loan them, it's unlikely I could sell them. Or even give them as gifts.

They'll kill the DVD market, but they'll defeat piracy (though probably not even that).

No chance this will see the light of day.
Old 05-20-05, 11:46 AM
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No way this happens. They cannot prevent you from loaning the movie out and people will not be buying and programming new dvd players
Old 05-20-05, 11:53 AM
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It won't work because few people would buy one of those players.

I will never support a technology that ties my purchased media to my DNA or fingerprint that's just fucking stupid. I guess if I die my DVD collection has to go in the trash since no one could watch any of them without me.
Old 05-20-05, 11:56 AM
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this is the most ludicrous thing I've read all week.
Old 05-20-05, 12:04 PM
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They won't do it now, but who says it won't see the light of day in SOME form when/if HD-DVD becomes mainstream?
Old 05-20-05, 12:04 PM
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um, duh

How do you give someone a DVD for Christmas or their birthday then? This will never happen.
Old 05-20-05, 12:07 PM
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It'll never happen.
Old 05-20-05, 12:12 PM
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What a waste of fucking money and time.
Old 05-20-05, 12:22 PM
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HAHAHA

Yes Customers, buy the new style dvd players which need your fingerprint to work .... I see them selling about 12 of these.
Old 05-20-05, 12:27 PM
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[Comic Book Guy] Worst idea ever! [/Comic Book Guy]
Old 05-20-05, 12:35 PM
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This is the stupidist IDEA ever... Plus who wants there finger print on a dvd... I would say this would more likely to cause identity theft than piracy... give me a break!
Old 05-20-05, 12:41 PM
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Allow me to be the first to point out this is a stupid idea and will never amount to anything.
Old 05-20-05, 12:43 PM
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Yeah, if you think it takes forever to get your order from some on-line site now, just wait till (if) this system goes active.
Old 05-20-05, 12:45 PM
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I'm thinking of all the money I'll save! Since I'll only be collecting pre-2006 DVD's there will also be no need for me to upgrade my equipment to HDTV or Dolby xx.1 or whatever. Sweet!
Old 05-20-05, 12:49 PM
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Originally Posted by Squishy
How do you give someone a DVD for Christmas or their birthday then? This will never happen.

Hey,

This system would still allow you to give DVD's as a gift and order online with no problem. If you give it as a gift, the receiver will have to simply take the dvd to the nearest store that scans the data, and then pay
$5 to have their DVD personalized.

If you buy online, you will have to do the same thing. If the expensive unit breaks, don't worry, you can buy a cheap replacement for around $400.

Anyway, why would you want to ever take a movie to a freinds house to watch anyway? What's the problem here?



I am for it!

Matt
Old 05-20-05, 12:55 PM
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I doubt there is any chance in hell this would actually be adopted, as it would kill the DVD market, but...
this is a warning for all those "Should I stop buying DVDs now and wait for a new format" threads....
If something even remotely like this idea gets implemented, many will wish they had their favorite movies on standard DVD...
Buy DVDs now, enjoy them now, cause NOW is all you have!
Old 05-20-05, 12:56 PM
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This will do about as well as DIVX or the "self destructs 48 hours after opening" thing.....

ha ahhah ahah ah ah a haha
Old 05-20-05, 01:04 PM
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Originally Posted by Michael Corvin
This won't fail miserably.
If you mean this would fail miserably, then I'd agree.

The idea itself is ludicrous. But even if you get beyond that, which you can't, requiring people to buy new players makes it even more absurd.

The people working on this are wasting their time.
Old 05-20-05, 01:08 PM
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Hey all,

This is just some guy's shot at a patent -- that he hopes some company will buy for 10 million dollars.... he doesn't care if it fails, he still made is 10 million.

Matt
Old 05-20-05, 01:13 PM
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Please, please, please, let this idiocy bankrut at least one company for trying it...


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