China has a big hill to climb to make this a standard. They would have a better chance if they use this as an HD standard.

http://story.news.yahoo.com/news?tmp..._alternative_7

EVD would give Chinese manufacturers and technology consortiums a homegrown platform to sell and build on. It also is aimed at relieving Chinese DVD producers from paying licensing fees to the companies that hold patents to the DVD format.

It was not immediately clear if any elements of EVD would help China battle the intellectual-property theft it has been promising to eradicate since joining the World Trade Organization (news - web sites) in 2001. Pirated Hollywood movies on DVD are still everyday sights on the streets of Chinese cities.

Nor did the Chinese government say whether it had contacted major film producers about eventually releasing their films and other productions on EVD. That would be a pivotal factor in any new format's success.

I just don't see the major studios jumping on board, by any means. I think the industry has pretty much accepted HD-DVD as the "next" format. So unless EVD is remarkably better or cheaper (which I don't see any evidence of in the article), I think it will go the way of Betamax.

Retailers over here aren't going to be into it.

Also, the format sounds too much like EZDVD, which consumers are basically disregarding anyway. If the Chinese thinks they can get consumers all over the world to buy movies all over again on this format then they are sadly, sadly mistaken. I can't even imagine replacing my collection for HDDVD.