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Self-Destructing Dvds to arrive at a store near you? (new Disney product)

View Poll Results: Would you pay a normal rental price for a dvd that self-destructs in 48 hours?
yes
14
9.03%
no
126
81.29%
maybe
10
6.45%
other
5
3.23%
Voters: 155. You may not vote on this poll

Self-Destructing Dvds to arrive at a store near you? (new Disney product)

 
Old 05-19-03, 12:59 PM
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Self-Destructing Dvds to arrive at a store near you? (new Disney product)

http://www.cnn.com/2003/TECH/ptech/0...eut/index.html
Disney to rent 'self-destructing' DVDs
Monday, May 19, 2003

LOS ANGELES, California (Reuters) -- This disc will self-destruct in 48 hours.

That is the warning The Walt Disney Co. will issue this August when it begins to "rent" DVDs that after two days become unplayable and do not have to be returned.

Disney home video unit Buena Vista Home Entertainment will launch a pilot movie "rental" program in August that uses the self-destruction technology, the company said on Friday.

How it works
The discs stop working after a change in color renders them unreadable. They start off red, but when they are taken out of the package, exposure to oxygen turns the coating black and makes it impenetrable by a DVD laser.

Buena Vista hopes the technology will let it crack a wider rental market, since it can sell the DVDs in stores or almost anywhere without setting up a system to get the discs back.

The discs work perfectly for the two-day viewing window, said Flexplay Technologies, Inc., the private company which developed the technology using material from General Electric Co.

In talks with other companies
Chief Executive Alan Blaustein said he was also in conversations with other companies to use the self-destructing discs.

The technology cannot be hacked by programmers who would want to view the disc longer because the mechanism which closes the viewing window is chemical and has nothing to do with computer technology.

However, the disc can be copied within 48 hours, since it works like any other DVD during that window.

Buena Vista did not disclose pricing plans but said the discs, dubbed EZ-D, would be available in August in select markets with recent releases including "The Recruit," "The Hot Chick," and "Signs."
not sure what this solves, unless Disney is bothered by theft at rental stores.

48 hours is a short window to view the movie if they're planning on charging Blockbuster prices - $4.50 in the L.A. area.
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Old 05-19-03, 01:06 PM
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stupid idea from a company that looks like it has no ideas left.

CC's Divx in a new package

I hope they lose a ton of money on it.
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Old 05-19-03, 01:23 PM
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It would only be a good idea if you could return said burned out disc for an equal value credit on buying a normal version. Then this program would rock. Otherwise, I don't care.
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Old 05-19-03, 01:28 PM
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I not see the point of this. If anything this is going to make people want to copy the disc even more.
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Old 05-19-03, 01:39 PM
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Originally posted by BigPete
It would only be a good idea if you could return said burned out disc for an equal value credit on buying a normal version. Then this program would rock. Otherwise, I don't care.
I like that. But it would have to be a decent discount. Not $1 off the MSRP. And not a mail in rebate.

$5 off the $20 purchase price would be fair
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Old 05-19-03, 01:40 PM
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hey

we have a triple Big post


the planets must be in alignment again
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Old 05-19-03, 01:52 PM
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DIE, DIVX, DIE!!!!!

Wait, this is something new?

DIE, SELF-DESTRUCTING DVDS, DIE!!!!!
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Old 05-19-03, 01:59 PM
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As much as I hate the whole idea, I wonder how much money it would save Netflix on return postage and checking discs in?
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Old 05-19-03, 02:06 PM
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I just don't see this as being a good value, because they will need to include the cost of making and packaging the disks.

If you do buy one, you could probably prolong it's life by storing it in a tight plastic wrap in your freezer.

Blockbuster only charges $3 around here (too much competition to charge more).
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Old 05-19-03, 02:10 PM
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Actually, Disney plans to charge a dollar or two more than normal rental price for these discs, so your poll question
"Would you pay a normal rental price for a dvd that self-destructs in 48 hours?"
is not that in line with what is going on.

Would I pay a normal rental price ($3-4) for a disc that will self destruct in 48 hours ? Probably, since it would save me from having to return it.

Would I pay a little more ($6-7 total) to "rent" a disc for 48 hours and not have to return it ? No way.
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Old 05-19-03, 02:18 PM
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When prices are that high, I hold off and wait for used discs to appear, shop on eBay, or wait for the title to go to "catalog" status.

RD
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Old 05-19-03, 02:18 PM
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Our landfills our gonna be littered with these things...
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Old 05-19-03, 02:32 PM
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Originally posted by sn9ke_eyes
Would I pay a normal rental price ($3-4) for a disc that will self destruct in 48 hours ? Probably, since it would save me from having to return it.
not for me since I prefer the 5 day rental period that BBuster and others offer since I'm too lazy to watch some movies right away.

So chances are I wouldn't watch some of these before they oxidize.

edited: with my most recent rental the ADD kicked in - took me 4 days to watch all of Cleopatra

Last edited by BigStinky; 05-19-03 at 02:42 PM.
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Old 05-19-03, 02:36 PM
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Disney's going need to hire extra people to handle all the complaints:

"My kid opened the movie and now it's turned black before we had a chance to watch it"
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Old 05-19-03, 02:51 PM
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Not a great idea. Disposables of any sort should not be introduced as a concept in today's environment.

But a question about the poll itself.

I understand the yes, the no and the maybe answers .... What would "other" signify?
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Old 05-19-03, 02:58 PM
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Originally posted by jblackie
I understand the yes, the no and the maybe answers .... What would "other" signify?
i assume not everyone likes the way a poll question is worded. So an option for them mostly.

sn9ke_eyes made a good point - and maybe the poll question could be better
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Old 05-19-03, 03:08 PM
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yeah!!!! more crap to throw away!!!!
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Old 05-19-03, 03:17 PM
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No, because I don't rent and even if I did, I would go out of my way not to support this dumb-ass idea. I'd rather go the NetFlix route and save some landfill space.
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Old 05-19-03, 03:22 PM
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I chose other because I normally wouldn't. On the other hand, if I were traveling with a portable DVD player, I definitely could see myself paying normal renting prices.

Then again, I rarely travel far or often enough for it to be of any use to me anyway.
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Old 05-19-03, 03:31 PM
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not for $7!

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Old 05-19-03, 04:13 PM
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No friggin way

I voted NO because the disc may have malfunctioned while being made, or the disc might ruin your much more valuable player. I wouldn't take *any* chances period!
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Old 05-19-03, 04:29 PM
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Um, no.
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Old 05-19-03, 08:17 PM
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Re:Would you pay a normal rental price for a dvd that self-destructs in 48 hours?

I voted no. &nbsp The $5 and higher price too much, plus it's going to be a nightmare for the environment. &nbsp Make it $3.00 and recyclable and maybe they'll have something.
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Old 05-19-03, 08:35 PM
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I voted No since there's no way they can make this more economical than Netflix. Like most people here, I'm a movie freak so I'm averaging about $1.30/rental with Netflix right now.

Also, I have this sneaking suspicion that anything new we learn about this product will have an anti-customer quality to it. Disney is not known for being an early adopter for anything that's customer friendly but they're in the front line for their corporate welfare if it means screwing with the customer. Examples: P&S only releases, support of DMCA, lack of DVHS support, and on and on.
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Old 05-19-03, 08:45 PM
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Originally posted by matome
No, because I don't rent and even if I did, I would go out of my way not to support this dumb-ass idea.
I'll take some of what ever they're smokin'. I never rent either....waste of time. fork out $ for rental, gas to and from and people might as well just buy the damn discs. yes I know netflix and all...but still seems like nothing more than a chore. besides, I have enough discs now that become unplayable after a year, so maybe the pressing plants have already been playing with this new creation.
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