Weirdest marketing tie-in ever?
05-10-03, 12:24 PM
#1
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Weirdest marketing tie-in ever?
Greg Yaitanes (Sci-Fi: "Dune/Children of" director) regarding the upcoming dvd release.
http://www.tvshowsondvd.com/newsitem.cfm?NewsID=385
I thought this was pretty surreal- obviously this guy needs a reality check or something- and he directed it. He probably didn't even bother reading the books. Either that or it's the lamest attempt at marketing in history.
Any other examples?
http://www.tvshowsondvd.com/newsitem.cfm?NewsID=385
"Given the family story line, it is perhaps fitting that the first disc set from Artisan Home Entertainment arrives May 20, just after Mother's Day.
Any other examples?
Last edited by Eric F; 05-10-03 at 12:28 PM.
05-10-03, 12:56 PM
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I think he was just making a joke. A bad joke, but that's why Dune's not a comedy.
Let's see... weird tie-ins.
Green chocolate syrup for The Hulk. Um.
Valentine cards with X-Men on them. I'm sure someone's touched by Wolverine, claws out, saying "Lookin' SHARP, Valentine!" or Gambit saying "You're my Ace of HEARTS"! Oh, my sides...
The giant "flaming meteorite hole" that was put on some buildings for the release of Armageddon. They stopped traffic. A little more effective than the tie-in candy bar, "Nestle Nuclear Chocolate".
Not so much marketing - after all, the Weinsteins BUY Oscars, they don't sell them - but for the academy screening of My Left Foot, Harvey ponied up for a white chocolate left foot to be placed on each and everyone's seat. If that wasn't bad enough... there wasn't any feet for the wheelchair-bound in attendance...
Let's see... weird tie-ins.
Green chocolate syrup for The Hulk. Um.
Valentine cards with X-Men on them. I'm sure someone's touched by Wolverine, claws out, saying "Lookin' SHARP, Valentine!" or Gambit saying "You're my Ace of HEARTS"! Oh, my sides...
The giant "flaming meteorite hole" that was put on some buildings for the release of Armageddon. They stopped traffic. A little more effective than the tie-in candy bar, "Nestle Nuclear Chocolate".
Not so much marketing - after all, the Weinsteins BUY Oscars, they don't sell them - but for the academy screening of My Left Foot, Harvey ponied up for a white chocolate left foot to be placed on each and everyone's seat. If that wasn't bad enough... there wasn't any feet for the wheelchair-bound in attendance...
05-10-03, 02:49 PM
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Originally posted by DonnachaOne
...but for the academy screening of My Left Foot, Harvey ponied up for a white chocolate left foot to be placed on each and everyone's seat.
...but for the academy screening of My Left Foot, Harvey ponied up for a white chocolate left foot to be placed on each and everyone's seat.
05-10-03, 09:41 PM
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I think the Powerade/The Matrix tie-in is pretty odd, in that the marketing angle is the bad guys trying to get you to drink Powerade as part of their evil plan. Er...why would I want to help the bad guys out?
DJ
DJ
05-10-03, 10:08 PM
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Originally posted by FatTony
I need a link. I don't believe you!
I need a link. I don't believe you!
05-10-03, 10:30 PM
#12
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I think the Powerade/The Matrix tie-in is pretty odd, in that the marketing angle is the bad guys trying to get you to drink Powerade as part of their evil plan. Er...why would I want to help the bad guys out?
05-11-03, 03:39 AM
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Originally posted by darkflounder
What about the free punch in the face when you saw Pluto Nash in the theatre?
Or was that just the theatre I went to?
What about the free punch in the face when you saw Pluto Nash in the theatre?
Or was that just the theatre I went to?
Must've just been you. I went to the special 'knee to the groin' showing.
05-12-03, 05:00 PM
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Originally posted by ben12
So are you saying that you would AVOID Powerade in order to help stop the bad guys' evil plan?
So are you saying that you would AVOID Powerade in order to help stop the bad guys' evil plan?
05-12-03, 05:12 PM
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Originally posted by djtoell
I think the Powerade/The Matrix tie-in is pretty odd, in that the marketing angle is the bad guys trying to get you to drink Powerade as part of their evil plan. Er...why would I want to help the bad guys out?
DJ
I think the Powerade/The Matrix tie-in is pretty odd, in that the marketing angle is the bad guys trying to get you to drink Powerade as part of their evil plan. Er...why would I want to help the bad guys out?
DJ
05-12-03, 05:56 PM
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Can't remember the title offhand, but a horror film released on video back in 80s had a rubber eyeball shrinkwrapped to the video box. oooooo, scary!
(not actually a tie-in but surely weird marketing)
(not actually a tie-in but surely weird marketing)
05-12-03, 10:15 PM
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I was working at the ad agency when "Gattaca" was released in 1997. We ran magazine ads promoting the genetic selection process used to determine your childs DNA. We got a ton of calls asking where to go to have this done... we stopped running the ad.
05-13-03, 12:16 AM
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Originally posted by dlavalle
I was working at the ad agency when "Gattaca" was released in 1997. We ran magazine ads promoting the genetic selection process used to determine your childs DNA. We got a ton of calls asking where to go to have this done... we stopped running the ad.
I was working at the ad agency when "Gattaca" was released in 1997. We ran magazine ads promoting the genetic selection process used to determine your childs DNA. We got a ton of calls asking where to go to have this done... we stopped running the ad.
05-13-03, 12:43 AM
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Originally posted by Aphex Twin
It should have done a lot better in the theaters then it did. You should be ashamed of yourself.
It should have done a lot better in the theaters then it did. You should be ashamed of yourself.
05-13-03, 03:47 AM
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My favourite marketing ploy was the special edition Fargo VHS that came with one of two different snow globes depicting either the sherrif barfing in the snow, or the partner in the chipper. Just too funny.
As far as tie-ins go, there was a Burger King tie-in for the Freddy Kreuger movie that was in 3D - they had some kind of "blood sauce" (which was like spicy katsup) that you were suppose to splatter over your fries so that they look like.... I'm not sure... like someone killed someone over your fries and their blood splattered on them?
I was confused. The "Freddy Meal" also came with 3D glasses for use in the theatre - the glasses were only available at Burger King, and with the meal.
So it wasn't enough that you had to buy a ticket... and then the damned theatre wouldn't let me bring my Burger King meal into the theatre with me.
And only the last 20 minutes of the movie was in 3D!
What a rip!
-- Jough
As far as tie-ins go, there was a Burger King tie-in for the Freddy Kreuger movie that was in 3D - they had some kind of "blood sauce" (which was like spicy katsup) that you were suppose to splatter over your fries so that they look like.... I'm not sure... like someone killed someone over your fries and their blood splattered on them?
I was confused. The "Freddy Meal" also came with 3D glasses for use in the theatre - the glasses were only available at Burger King, and with the meal.
So it wasn't enough that you had to buy a ticket... and then the damned theatre wouldn't let me bring my Burger King meal into the theatre with me.
And only the last 20 minutes of the movie was in 3D!
What a rip!
-- Jough
05-13-03, 03:51 AM
#23
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Originally posted by Aphex Twin
Hey dlavalle...your agency did a terrible job of promoting Gattaca. The promotions for Gattaca were totally misguided. They were trying to protray the film as something it wasn't. It should have done a lot better in the theaters then it did. You should be ashamed of yourself.
Hey dlavalle...your agency did a terrible job of promoting Gattaca. The promotions for Gattaca were totally misguided. They were trying to protray the film as something it wasn't. It should have done a lot better in the theaters then it did. You should be ashamed of yourself.
Oh, and the Powerade Matrix commercials have got to be about the worst commercials on TV right now, except maybe the new Sam Adams commercials.
05-13-03, 01:40 PM
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The "Chicken Run" Burger King tie-in ads were a real stretch. Where the Nick Park characters go to Burger King to buy hamburgers in order to "save the chickens" I mean, were the chicken sandwiches to be dropped from the menu during this poorly thought out promotion, because chickens are worth liberating, and not cows? Using a film that's arguably pretty vegetarian in its theme was a dumb idea.