Prime Day was a bust for me. Of the movies offered, I saw 2 that I was interested in: Lawrence of Arabia (100% Claimed by the time I got there) and Heavy Metal (they knocked it down from $14.99 to a mind-boggling $11.49 ). That's it, the fat lady sang but she was off-key.

I did the same thing.

i sent it to myself with no issues - as in to the same email address as on my account.

Went with Jason Bourne ($9.49) and The Man Who Wasn't There ($7.53)... Whoopie.

Same here. I've done it before for other promotions like that too.

Marilyn Monroe 9-film BR collection is a non-deal at $44.99 - it was $39.99 back in January 2014 (which was also before sales tax was being collected for my state). ---Peter

I also bought it in the past for $39, but I wouldn't call it a non-deal. It's not that much of a difference for nine films.

Very few things of compelling interest due to the Prime promotion - just got one title due to the additional 10% off. But there will be headlines tomorrow that Amazon raked in a billion bucks

I picked up the 4K version of 'The Magnificent Seven', thinking $13.53 was a pretty good deal, but then it was $14.99 for most of the day yesterday anyway, so maybe not. This morning it's back up to $19.99 I see.

Although I only got one title, I think Prime Day was better than last year - when almost NOTHING (at least in terms of movies) was offered at a good price. Still, the Prime Day discounts aren't anywhere near the Black Friday deals.

The only thing I grabbed was the second season of Fargo.

I grabbed Batman Beyond Complete Series for like $28. Overall a pretty disappointing day of "sales."

Certainly meh. I grabbed the last two Witcher books (used the book coupon) and got the 20th Anniversary of Motley Crue's Dr. Feelgood cd cause I realized my original cd of 20+ years looked like dogshit . That was it. No blu's, no videogames...I grabbed way more from the whole Amazon vs Walmart price matching wars as of late than yesterday.

Yep... a very meh sale - as expected.

In spite of that I picked up a few BR upgrades - the Jurassic Park 4 pack, the Predator 5 pack (which also had a 10% off the "regular" $40 price making it ~$17 after tax), and the Underworld 5 pack. That last mostly because the newest movie is going for $15+ by itself and it's in that "complete" set for ~$32 yesterday.

Some of my deals were those WM vs Amazon price war titles that Amazon had an additional 10% off on. The best was the Criterion Collection Yojimbo/Sanjuro set for $29.08 with an extra 10% off.

I passed on the book credit as I already have a small bookcase full of stuff to read (50+ titles) and just don't need to add more until I get some of those read first.

It was definitely better than previous years, as I bought a number of items (Outlander, Billy Elliott Live, Paperwhite, book, kindle book, SD cards). But yes, it's nowhere near Black Friday because a big driver of that is price-matching rather than Amazon-initiated deals.

I managed to grab Get Out in the 6 seconds it was available.

Would have liked to get Batman Beyond.

The $5 credit for buying a gift card has been added to my account.

Movie wise, I only bought The Shallows 4k for $13.99, but I bought a pair of 8" 32GB Kindle Fire Kids versions for $75 each, regular price is $129.99, which I thought was a decent deal.

Apparently it was a success for Amazon

Amazon's third annual Prime Day ended with a bang.
On Wednesday morning, Amazon announced its Prime Day sales this year surpassed Black Friday and Cyber Monday, growing by more than 60 percent from 2016.
Last year, Prime Day was Amazon's biggest sales day ever, setting the bar high this go-round. In 2016, Prime Day sales rose more than 60 percent from the prior year, and in the U.S., orders were up more than 50 percent, Amazon said.
On Tuesday morning, a few hours into this year's event, Amazon told CNBC that customers were shopping at "record levels" worldwide. At the time, Amazon didn't offer details on what it called record levels of shopping — whether it represented the number of shoppers or another measurement, such as sales or volume.
With nine hours of shopping left on Prime Day, Amazon offered another update, this time saying the event was on pace to be "the biggest global shopping event in Amazon history." As of 3 p.m. ET, small businesses had experienced a more than 50 percent increase in units sold worldwide compared to last year, the company said.
In the U.S., Prime members were ordering more than 6,000 deals every minute — everything from the Nintendo Switch to headphones to golf clubs.
Also in the U.S., the Amazon Echo was the best-selling item by 4 a.m. ET Tuesday, Amazon said. The Echo was selling for $89.99 on Prime Day, half the usual price. Other top-selling deals included those for Amazon's Echo Dot, a 23andMe DNA test and Amazon's Fire 7 Tablet with Alexa, the company said.
Later in the day, Amazon confirmed that it had already sold more than twice as many Echo-family speakers in America when compared to last year, and more than three times as many devices worldwide, compared to Prime Day 2016.
To take advantage of the discounts, shoppers had to be Amazon Prime members, which costs $99 a year, or $10.99 a month, and includes perks like free, two-day shipping and access to Prime Video and Prime Music.
The first Prime Day was held on July 15, 2015, as a way to mark the company's 20th anniversary, and it proved to be such a success in boosting sales and bringing in new Prime members that the company did it all again on July 12, 2016.
This year, Amazon declared July 11 to be Prime Day, but the savings kicked off even earlier for Prime members and were extended to last for 30 hours, up from the typical 24. Amazon.com was offering new deals as often as every five minutes, the company said, reaching 13 countries and making the day more of a global phenomenon.
Some of the best discounts included those on Amazon's own electronic devices, such as the Echo and the Kindle. There were also significant discounts on some of Amazon's private-label grocery and apparel products.
With an Amazon-Whole Foods deal in the works, more online shoppers are seen browsing Amazon.com for supermarket staples and everyday essentials, which notably haven't been best-sellers for the internet giant in past Prime Days.
"It's no secret that some of Prime Day's best deals have been on Amazon products – Audible, Kindle or even Prime memberships," Maya Mikhailov, co-founder of GPShopper, told CNBC.
Yet, considering how this year Amazon is using Prime Day to introduce customers to the company's newest grocery offerings, and with tens of millions of Prime members, traditional grocery retailers should be "very worried" this time around, Mikhailov said.
Early signs hinted that Amazon's annual shopping event would grow in 2017. In a nationwide survey of 1,200 U.S. consumers by Market Track, 58 percent said they would shop Prime Day deals, up from the 34 percent who said they would participate last year.
Internet Retailer projected that U.S. shoppers would spend $1.56 billion on Amazon during the 30-hour sale, representing a 20 percent jump from the trade publication's estimate of $1.30 billion spent on Prime Day last year. Shoppers around the globe, meanwhile, are believed to have spent a whopping $2.18 billion, Internet Retailer said.
Wall Street continues to monitor how Amazon's stock is responding to the chatter around Prime Day this year.
Amazon shares closed Monday, prior to the start of Prime Day, up 1.8 percent for the day and up about 4.5 percent from a week earlier. Some analysts were looking for an ever bigger rally. On Prime Day itself, Amazon's stock closed modestly lower, down about a quarter of a percentage point, at $994.13 per share.

I used to chuck them, lately been selling them to folks for $2 a pop or the like on forums and such. Maybe if it is a movie for the kids I might redeem it since they'll watch stuff on their tablets, but realistically I haven't bothered.

I have no interest in watching movies on a tiny phone / tablet. If I'm on the go I'll read a book on my kindle or play a game on my 3ds or the like.

If I want a digital copy, frankly, I rip or torrent if I'm too lazy to rip and put on my plex server.

No interest in DRM'd digital stuff here either. Especially not scattered across 3 or 4 different services.

I have a good friend who prefers digital and I give him the copies. He always has beer for me so it's a fine trade.

Did not really check out any Prime Day deals.
Looked over the Warehouse Deals at 20% off.Bought A bike.Not sure if
Amazon ever included movies in the Warehouse Deals at 20% off.



$35 on September , 2014 with CA sale tax.I'm on the fence for renewing prime this year.I'm buying less,CS is okay but less deals and besides some Warehouse Deals I would not really miss Amazon.

How about discounting Prime memberships by 75% on Prime Day? That might make Prime cost effective for those of us in Sales Tax states. I have cut my Amazon purchases way back as tax has gone up in Wa state, & their shipping has gotten ridiculously slow.

They're not going to do something like that. They're like almost every other business when it comes to "customer loyalty reward" type stuff. Long time customers usually get the shaft with the best deals going to new members/customers. To get a discount on continued services/subscriptions you usually have to threaten cancellation of services and even then it's not always successful.