Noticed these in a couple of stores tonight on the regular Blu-Ray racks, so presumably it's a permanent reduction. Not a bad price for us Northerners. Amazon.com currently has it for $19.49US for those who can ship within the U.S., but Amazon's Canadian site still has it listed at $44CDN.

Just a heads up.

I saw this @ Costco last night for $14.99

Its regular price $19.99 too at Best Buy here.

Nice price! I've been considering ordering this from Amazon UK, but for this price, I might as well pick it up here.

Thanks OP!

It's been $19.49 at amazon.com for a few weeks now

Shipping to Canada, though, would be more expensive than paying the exorbitant sales tax up here. Plus the customs people can't be very arbitrary sometimes in attaching duties to incoming shipments (one of many reasons I keep a U.S. mailbox )