DVD Talk Joins Internet Brands
11-22-07, 05:06 PM
#151
DVD Talk Ultimate Edition
Congrats on the sale, Geoff!
For those who aren't familiar with how online advertising works, even if IB didn't change a thing, they could still generate more revenue through DVDTalk than Geoff could by himself. I'm sure IB already has relationships with blue-chip clients that Geoff could never get in the door with as a single entity, and since I'm sure they sell across multiple sites, DVDTalk will now be included in much wider buys. I'm sure they'll be bumping up CPM rates for the site as well. And once IB gets some other entertainment sites under their umbrella as well, then DVDTalk will be even more valuable to sell against since you can target more likeminded eyeballs.
For those who aren't familiar with how online advertising works, even if IB didn't change a thing, they could still generate more revenue through DVDTalk than Geoff could by himself. I'm sure IB already has relationships with blue-chip clients that Geoff could never get in the door with as a single entity, and since I'm sure they sell across multiple sites, DVDTalk will now be included in much wider buys. I'm sure they'll be bumping up CPM rates for the site as well. And once IB gets some other entertainment sites under their umbrella as well, then DVDTalk will be even more valuable to sell against since you can target more likeminded eyeballs.
12-09-07, 10:38 AM
#152
DVD Talk Gold Edition
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I can't believe I did not notice this until I read it in Home Media the other day (an old issue at that). I guess the changes thus far have been very small.
12-09-07, 11:43 AM
#153
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Originally Posted by speedyray
I can't believe I did not notice this until I read it in Home Media the other day (an old issue at that). I guess the changes thus far have been very small.
Since all 3 are long term DVD Talkers expect the same 'voice' of the site to continue as it has.
04-03-08, 05:50 AM
#154
DVD Talk Special Edition
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Originally Posted by pilot
Maybe they just like collecting sites....
highdefdigest
highdefforum
AVREVforum
04-03-08, 08:53 AM
#155
DVD Talk Limited Edition
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Originally Posted by Grubert
If that is true they have added three more to their collection:
highdefdigest
highdefforum
AVREVforum
highdefdigest
highdefforum
AVREVforum
04-06-08, 07:50 PM
#157
I get the feeling IB will start making changes in the future, once the dust has settled. Can't post this way, can't post that way, can't post these kinds of images (oops, we already have that), can't use this kind of language, etc.
04-07-08, 09:48 AM
#158
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DVD Polizei I've seen no indication that IB intend to be so "hands on" &/or "controlling". And I can't really see it happening with the current mod/admin line-up in place. Just my two pennies.
04-07-08, 10:40 PM
#159
DVD Talk Legend
Originally Posted by pedagogue
I think he got the idea from me.
-p
-p
-k
###
side note: Congrats Geoff... maybe you'll have more time to post now!
Last edited by Keyser Soze; 04-07-08 at 10:42 PM.
06-18-13, 07:33 PM
#163
DVD Talk Hall of Fame
Re: DVD Talk Joins Internet Brands
yep
06-19-13, 09:43 AM
#164
DVD Talk Hero
Re: DVD Talk Joins Internet Brands
IB did keep their word about being hands-off. Unfortunately, the erred too far the other direction and didn't allow the forum to keep up with the times.
