No bonus features on Universal Blu-ray Disc rentals

[JeffTheAlpaca]

Anyone notice if you rent a movie made by Universal the bonus features do not work?


I rented Bridesmaids and you can not watch the deleted scenes or the extended cut and when press the button for those feature you get a message

"This disc is intended for rental purposes and only includes the feature film. Own it on Blu-ray or DVD to view these bonus features and complete your movie watching experience.”


I know Warner Bros and FOX rentals have no bonus features but it is kind of dumb for Universal to do that when it shows bonus features on the main menu.

[joltman]

It's either Universal being lazy and not doing a new menu or being jerks and making you think it's there when it's not.

[GizmoDVD]

Its probably easier for them to do that instead of re-doing the entire menu selection screen for the rental market. Nothing we can do about it. Sales suck and this is a way for them to try and squeeze a couple more sales.

[Drexl]

Clearly, they want you to know there are bonus features if you buy the disc at retail. It's like another ad.

I think it's actually a smart move by them. If you leave out a link to the bonus features entirely, the customer might never know there are extras on the retail disc. Many people don't research this stuff the way we do.

[TomOpus]

I agree with Drexl. Interesting marketing ploy. But I would wonder how effective it would be. Renters tend to rent for a reason.

[davidh777]

Sounds lame to me

[Pizza]

Thinking about it, I guess the only logical reason is to discourage an interest in buying used rental discs.