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04-07-03, 01:25 PM
Good god, this stinks!
Warner Bros. Pictures thinks the Arena Football League and its upcoming film "The Matrix Reloaded" are a perfect match.
The studio has partnered with NBC Sports to show the trailer for the "Matrix" sequel for the first time on broadcast television during NBC's Arena Football League coverage April 13. The 2-1/2-minute trailer will air at 3 p.m. EDT across all of NBC's regional games. The film opens May 15.
No cash changed hands for the promotion, in which NBC gets free content to attract young men to its AFL games while Warners enjoys free promotion. NBC will hype the spot to TV sportswriters as well as on affiliates and network spots. Warners will promote the trailer across its owned media like "Access Hollywood," according to NBC senior vp programming Jon Miller, who arranged the deal for the network.
"The audience for the AFL on NBC and for 'The Matrix' are very similar: young men 18-34 and 18-24," Miller said in explaining why the network approached Warners about the film.
This is the second time NBC has done such a promotion. In January, it ran a trailer for Universal's upcoming film "Seabiscuit," about a champion racehorse, during its coverage of a horse race. "They loved it," Miller said of Universal. "They couldn't believe the response, and the movie doesn't come out until July."
The "Matrix" trailer will also play on the Jumbotrons in each of the AFL arenas.
Miller warned that the promotion has its limits. "You have to pick the right property and right event to marry it up with," he said. "There are only certain times you would do it."
He said NBC will likely do about one or two such promotions each quarter depending on the response from viewers.
The AFL has averaged a 1.4 Nielsen Media Research rating so far this year, compared with the 1.5 guarantee it gave advertisers. But Miller is pleased considering NBC has had to start some games at noon ET instead of midafternoon because of golf coverage. "This is right in the wheelhouse where we wanted it to be," he insisted.
The AFL season runs through the Arena Bowl championship game June 22
Warner Bros. Pictures thinks the Arena Football League and its upcoming film "The Matrix Reloaded" are a perfect match.
The studio has partnered with NBC Sports to show the trailer for the "Matrix" sequel for the first time on broadcast television during NBC's Arena Football League coverage April 13. The 2-1/2-minute trailer will air at 3 p.m. EDT across all of NBC's regional games. The film opens May 15.
No cash changed hands for the promotion, in which NBC gets free content to attract young men to its AFL games while Warners enjoys free promotion. NBC will hype the spot to TV sportswriters as well as on affiliates and network spots. Warners will promote the trailer across its owned media like "Access Hollywood," according to NBC senior vp programming Jon Miller, who arranged the deal for the network.
"The audience for the AFL on NBC and for 'The Matrix' are very similar: young men 18-34 and 18-24," Miller said in explaining why the network approached Warners about the film.
This is the second time NBC has done such a promotion. In January, it ran a trailer for Universal's upcoming film "Seabiscuit," about a champion racehorse, during its coverage of a horse race. "They loved it," Miller said of Universal. "They couldn't believe the response, and the movie doesn't come out until July."
The "Matrix" trailer will also play on the Jumbotrons in each of the AFL arenas.
Miller warned that the promotion has its limits. "You have to pick the right property and right event to marry it up with," he said. "There are only certain times you would do it."
He said NBC will likely do about one or two such promotions each quarter depending on the response from viewers.
The AFL has averaged a 1.4 Nielsen Media Research rating so far this year, compared with the 1.5 guarantee it gave advertisers. But Miller is pleased considering NBC has had to start some games at noon ET instead of midafternoon because of golf coverage. "This is right in the wheelhouse where we wanted it to be," he insisted.
The AFL season runs through the Arena Bowl championship game June 22