Go Back  DVD Talk Forum > Entertainment Discussions > Movie Talk
Reload this Page >

New Matrix Trailer to Played During Arena Football Telecast

Movie Talk A Discussion area for everything movie related including films In The Theaters

New Matrix Trailer to Played During Arena Football Telecast

Old 04-07-03, 12:25 PM
DVD Talk Hall of Fame
Thread Starter
Join Date: Jan 2000
Location: Chicago, IL
Posts: 9,334
Likes: 0
Received 0 Likes on 0 Posts
New Matrix Trailer to Played During Arena Football Telecast

Good god, this stinks!

Warner Bros. Pictures thinks the Arena Football League and its upcoming film "The Matrix Reloaded" are a perfect match.

The studio has partnered with NBC Sports to show the trailer for the "Matrix" sequel for the first time on broadcast television during NBC's Arena Football League coverage April 13. The 2-1/2-minute trailer will air at 3 p.m. EDT across all of NBC's regional games. The film opens May 15.

No cash changed hands for the promotion, in which NBC gets free content to attract young men to its AFL games while Warners enjoys free promotion. NBC will hype the spot to TV sportswriters as well as on affiliates and network spots. Warners will promote the trailer across its owned media like "Access Hollywood," according to NBC senior vp programming Jon Miller, who arranged the deal for the network.

"The audience for the AFL on NBC and for 'The Matrix' are very similar: young men 18-34 and 18-24," Miller said in explaining why the network approached Warners about the film.

This is the second time NBC has done such a promotion. In January, it ran a trailer for Universal's upcoming film "Seabiscuit," about a champion racehorse, during its coverage of a horse race. "They loved it," Miller said of Universal. "They couldn't believe the response, and the movie doesn't come out until July."

The "Matrix" trailer will also play on the Jumbotrons in each of the AFL arenas.

Miller warned that the promotion has its limits. "You have to pick the right property and right event to marry it up with," he said. "There are only certain times you would do it."

He said NBC will likely do about one or two such promotions each quarter depending on the response from viewers.

The AFL has averaged a 1.4 Nielsen Media Research rating so far this year, compared with the 1.5 guarantee it gave advertisers. But Miller is pleased considering NBC has had to start some games at noon ET instead of midafternoon because of golf coverage. "This is right in the wheelhouse where we wanted it to be," he insisted.

The AFL season runs through the Arena Bowl championship game June 22
Old 04-07-03, 08:09 PM
DVD Talk Limited Edition
Join Date: Sep 1999
Posts: 6,266
Likes: 0
Received 11 Likes on 7 Posts
Why does it stink?

Its a commercial for an action movie aimed at the audience who is watching the AFL.....and WB doesn't have to pay for the two and half minute spot. Its a logical advertising move, and its free to boot.

I'd hate to think how'd you'd run a business.
Old 04-07-03, 09:10 PM
Senior Member
Join Date: Sep 2001
Location: USA
Posts: 440
Likes: 0
Received 0 Likes on 0 Posts
The trailer is also going to be played before Anger Management
Old 04-09-03, 09:47 PM
DVD Talk Gold Edition
Join Date: Jun 2000
Location: Minnesota
Posts: 2,061
Likes: 0
Received 9 Likes on 7 Posts
They keep talking about htis trailer to be shown on Entertainment Tonight tomorrow (thursday).

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.