Sonny Corinthos

EA will host its own public gameplay events in London and Los Angles two days before E3 2016 kicks off in June. The firm is opting for public events instead of a traditional E3 presence.

The firm will host its press conference on Sunday, June 12 instead of the Monday of E3 2016 as it has in the past. The firm has also released its booth in the South Hall of the LA Convention center, which means there won’t be game demos present on the show floor.

“We are taking our commitment to put our players first further this year by creating a play experience built around them,” an EA representative told VG247.

“Hosting our own event allows us to connect directly with our players and create a meaningful experience for them. In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience.

“We’ll unveil more in the months ahead about the games.”

The firm said some of the “biggest games of the year” will be on-hand at its free EA Play events June 12-14. In LA the event takes place at Club Nokia, and in London at The Mermaid.

Play LA will last for three days, and the London event, Play London will take place on June 12 only.

Attendees can try out various demos, there will be live events, competitions, special guest appearances, exclusive memorabilia and more.

Live streams for all new games, exclusive behind-the-scenes content and special “online-only prizes” will also be held.

EA’s press conference on Sunday, June 12 is scheduled for 1pm PT/5pm ET/9pm GMT. It will be streamed live.

The public can sign up to attend through the official event site.

http://www.vg247.com/2016/01/27/ea-t...016-kicks-off/

Michael Corvin

So no more 30 minute sports interludes in the middle of MS's conference? If so, .

RichC2

They're doing what they can, they missed wall street estimates and fell a good 8% this morning. Expect a lot more mobile pay-to-play and a lot less big budget in the coming years.

Red Hood

They are doing this to have complete control of what the press says about them. At E3, reporters will certainly question stuff that doesn't look right, while at their private events EA will be able to present the image they want. It's really bad when a company does this because it means that they don't want any type of criticism, even constructive one and EA simply wants to stay the course with all their projects, even the obviously bad ones.

Again, look how not listening to criticism has cost Nintendo.

chuckd21

Rip e3

Decker

Seriously, who is paying for all these P2P mobile shit? They advertise on TV like crazy. I have never spent money on that crap and it looks like nobody on this site does either, so I assume it's not core video gamers who are spending and spending on phone microtransactions. Clearly it's a profitable model but I have no idea why.

RichC2

You get your game out to a big enough population, you'll find a percentage to pay.

For instance, Candy Crush Saga grosses an average $416,000 a day off iPhone users alone, Clash of Clans pulls $1.5m/day off iPhone users alone.

A couple years ago it was estimated 93m people played Candy Crush Saga on a daily basis, that means 0.4% pay $1 (higher actually, probably 1%, due to that being iPhone only and the 93m being all platforms). Clash of Clans sales are more expensive from what I understand, but with similar numbers and a more competitive atmosphere it makes sense.

Madden NFL Mobile makes $812k/day on iPhones alone for EA, Star Wars: Galaxy of Heroes makes $166k for them (iPhone), and those Slot machine/Poker games pull over $100k per day with ease.

By comparison, the most popular Pay Upfront games are Minecraft ($42k/day) and Geometry Dash ($13.8k/day).

Decker

Wow! Barnum was right.