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Sony Trademarks "SHOCK & AWE" title for video game!!

Old 04-11-03, 06:06 PM
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Sony Trademarks "SHOCK & AWE" title for video game!!

I just saw this on FOXNEWS. Hopefully it will be a good air-combat game...we'll see...
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Old 04-11-03, 06:39 PM
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...sorry, I've been looking EVERYWHERE for a link, but I can't find one. I saw it on TV about an hour ago.
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Old 04-11-03, 06:46 PM
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http://media.guardian.co.uk/marketin...933239,00.html


Sony to cash in on Iraq with 'shock and awe' game

Julia Day
Thursday April 10, 2003


Sony have applied to register the name 'Shock and Awe' as a trademark.

Japanese electronics giant Sony has taken an extraordinary step to cash in on the war in Iraq by patenting the term "Shock and Awe" for a computer game.
It is among a swarm of companies scrambling to commercially exploit the war in Iraq, which has killed more than 5,000 soldiers and civilians in the space of three weeks.

MediaGuardian.co.uk has learned that Sony wants to launch a computer game called "Shock and Awe", having filed an application to register the defining phrase of the coalition's military campaign as a trademark in the US.

It applied to register the term as a trademark with the US Patent and Trademark Office on March 21 - just one day after war started. It wants to use it for computer and video games, as well as a broadband game played both locally and globally via the internet among PlayStation users.

The phrase, coined by former US navy pilot Harlan Ullman, was adopted by Washington to describe the fierce bombardment of Baghdad on the second night of the war - the military tactic designed to bully the Iraqi resistance into submission.

However, the crassness of the phrase was seized upon by critics of evidence of US arrogance in a war that the UN, and notably France and Russia, refused to support.

A spokesman for Sony PlayStation in the UK admitted the company might not stock the game in Britain and Europe owing to political sensitivities.

"Sometimes registering trademarks does not necessarily mean the product will be launched. But if it was deemed unsuitable then we might not ship it here," he said.

"If indeed it is related to the Iraqi war rather than just using that phrase then, yes, it might well be something we would be very sensitive to," the spokesman added.

However, the Sony game is only the tip of the iceberg as the US market is set to be flooded with goods ranging from T-shirts, toys, board games, train sets sunglasses, mugs and fireworks branded with slogans such as "Operation Iraqi Freedom" and "Battle of Baghdad".

But a British company is also planning a computer game, books, cards and magazines based on the war, called "Conflict Desert Storm II: Back to Baghdad".

SCi Games, part of computer games publisher SCi Entertainment, registered the title as a trademark in the US on February 25, having scored a hit with its original PlayStation and Xbox game, Conflict: Desert Storm.

Other goods planned for sale in the US include an "Axis of Evil" board game, "Iraqi Freedom" crockery and clothes as well as "Shock and Awe" trainers and dolls.

After September 11 2001 terrorist attacks, the US PTO was flooded with applications for trademarks for products bearing legends such as "the war on terrorism" and "remember the twin towers".

At the time applications were also been filed for products inscribed with the phrases "Osama, can you see the bombs bursting in the air?"; "Osama, Yo' Mama"; "9-11-01, lest we forget"; and "Operation Enduring Freedom".

The rush to make a quick buck from the attacks attracted widespread criticism from people concerned that companies were profiting from the tragedy.
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Old 04-11-03, 06:59 PM
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Thanks man!!
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Old 04-11-03, 07:43 PM
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Doesn't seem a game like this would take much time to complete considering the war was over in a couple weeks Hopefully they extend the replay value by adding some bonus missions where you bomb all of the retarded (violent) "peace" (bush) protesters back at home.

But in all seriousness... seems pretty sleezy to coin the term this soon...

Last edited by SuprVgeta; 04-11-03 at 07:50 PM.
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Old 04-11-03, 07:46 PM
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Originally posted by dgmayor
"Osama, can you see the bombs bursting in the air?"; "Osama, Yo' Mama";
I'm just wondering what products are going to be made with these slogans.
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Old 04-11-03, 08:02 PM
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Originally posted by SuprVgeta

But in all seriousness... seems pretty sleezy to coin the term this soon...
The point is if they don't trademark it now somebody else will. Its just a business move, who knows if they will ever use it due to the political aspects of it...
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Old 04-11-03, 08:31 PM
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I personally think "SHOCK & AWE" sounds VERY cool...We had a 4-man Halo game the other night...my name was ShocK, and my partner was AwE. It really pumped us up at the beginning of the night. The other guys were in another room (system linked) and when they first saw who killed them, they were jacked that we thought of the names instead of them. Every get-together we try to out-do each other with the names.
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Old 04-11-03, 10:21 PM
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Me and my bud win that one though

His is Great Vengeance and mine is below
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Old 04-12-03, 01:34 AM
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Originally posted by Crizzar
Me and my bud win that one though

His is Great Vengeance and mine is below

That is great.
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Old 04-12-03, 01:39 AM
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Closing dupe

http://www.dvdtalk.com/forum/showthr...hreadid=285412
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