Go Back  DVD Talk Forum > Entertainment Discussions > TV Talk
Reload this Page >

Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

TV Talk Talk about Shows on TV

Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Old 11-16-22, 04:04 PM
  #1  
Moderator
Thread Starter
 
dex14's Avatar
 
Join Date: Jul 2008
Posts: 40,818
Likes: 0
Received 3,213 Likes on 2,187 Posts
Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: “Pepsi Stuff” It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year old hashed out a plan to score the grandest prize of all. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever.
Old 11-16-22, 04:28 PM
  #2  
DVD Talk Platinum Edition
 
Toddarino's Avatar
 
Join Date: Dec 2008
Location: Northeastern Wisconsin
Posts: 3,833
Received 587 Likes on 401 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I don’t remember this ad campaign, but that description sounds interesting. I’ll probably check this out.
Old 11-16-22, 04:44 PM
  #3  
DVD Talk Legend
 
cultshock's Avatar
 
Join Date: Oct 2002
Location: True North Strong & Free
Posts: 18,797
Received 958 Likes on 698 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Yeah, I don't remember it either, but it does sound interesting.
Old 11-16-22, 05:41 PM
  #4  
DVD Talk Legend
 
bluetoast's Avatar
 
Join Date: Mar 2006
Posts: 11,246
Received 141 Likes on 106 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I remember the commercial and the situation, it was interesting.
Old 11-16-22, 05:51 PM
  #5  
DVD Talk Legend
 
Join Date: Jun 2002
Location: Austin, TX, USA
Posts: 10,800
Received 683 Likes on 507 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Not sure how interesting this is to make a multi episode series versus a single feature length movie

. . . or an episode of The Simpsons.

Old 11-16-22, 05:59 PM
  #6  
DVD Talk Platinum Edition
 
Toddarino's Avatar
 
Join Date: Dec 2008
Location: Northeastern Wisconsin
Posts: 3,833
Received 587 Likes on 401 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

It’ll be interesting to read the reactions after this show airs.
Old 11-17-22, 08:20 AM
  #7  
Moderator
 
story's Avatar
 
Join Date: Mar 2000
Location: Hope.
Posts: 12,345
Received 1,195 Likes on 709 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I remember this thread about the documentary detailing the whole situation, it does sound interesting.
Old 11-17-22, 08:53 AM
  #8  
DVD Talk Legend
 
Join Date: Jan 2001
Posts: 16,867
Received 507 Likes on 372 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Originally Posted by Count Dooku View Post
Not sure how interesting this is to make a multi episode series versus a single feature length movie

. . . or an episode of The Simpsons.
Ahh, I miss Stampy
Old 11-17-22, 09:09 AM
  #9  
DVD Talk Legend
 
Rob V's Avatar
 
Join Date: Nov 2002
Location: On the lake
Posts: 12,012
Received 238 Likes on 196 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I remember this campaign and I heard of the kid collecting 7M caps just a few years ago. I'll watch this just to see how Pepsi weaseled out of it.
Old 11-17-22, 11:23 AM
  #10  
DVD Talk Limited Edition
 
Join Date: Jan 2005
Posts: 6,076
Received 175 Likes on 135 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I seem to recall a somewhat similar case my dad had told me about when I was a kid. The case must have happened in the 1960's or 70's. An auto dealership advertised a new car for sale that could be purchased for a certain number of bananas. The ad was intending the word "bananas" to be used as slang for "dollars" and not the fruit, but somebody brought actual bananas to purchase the automobile. The dealership refused to sell the car in exchange for the bananas. In the end, the dealership had to sell the car to the customer for the bananas otherwise it would have been considered false advertising.

In this case, the dealership actually had the car for sale. In the Pepsi case, they never had the military jet, nor would they ever be able to acquire one to give away. I'm also sure the military or the U.S. government wouldn't want a civilian to own a military vehicle that could be used as a weapon.
Old 11-17-22, 05:25 PM
  #11  
DVD Talk Legend
 
bluetoast's Avatar
 
Join Date: Mar 2006
Posts: 11,246
Received 141 Likes on 106 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

This was really good. As with other docuseries, it's not just about the basic facts that can be found on the Wikipedia page. It's like that McMillions series that came out in early 2020 - there's interesting characters and different avenues to go down.
Old 11-18-22, 10:32 PM
  #12  
DVD Talk Hall of Fame
 
Osiris3657's Avatar
 
Join Date: Feb 2009
Location: Houston, TX
Posts: 9,481
Received 171 Likes on 116 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I was just a kid when this happened so I never heard about this until now. I found it very interesting, but also
Spoiler:
disappointing or anticlimatic I should say. I was at least expecting them to have won their case and say a large amount of cash (way more than the Pepsi settlement offer)
Old 11-19-22, 12:13 AM
  #13  
DVD Talk Legend
 
whotony's Avatar
 
Join Date: Apr 2001
Location: ^ Kristen Bell
Posts: 21,544
Received 320 Likes on 256 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Wasn’t there a contest giving a car away but they never stipulated the size of the car and ended up giving away a toy car?
Old 11-19-22, 12:55 AM
  #14  
Premium Member
 
The Cow's Avatar
 
Join Date: Jan 2000
Location: Grazing in a field somewhere...
Posts: 22,640
Received 403 Likes on 286 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Originally Posted by whotony View Post
Wasn’t there a contest giving a car away but they never stipulated the size of the car and ended up giving away a toy car?
I remember one where the station was giving away a "Toyota", but in reality they gave away a "Toy Yoda".

And there's one about toy Hummer car vs full sized one (I don't remember this one).

Both are mentioned here:

https://www.snopes.com/fact-check/hummer-bummer/


Old 11-19-22, 12:56 AM
  #15  
DVD Talk Legend
 
whotony's Avatar
 
Join Date: Apr 2001
Location: ^ Kristen Bell
Posts: 21,544
Received 320 Likes on 256 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Yeah the Toy Yoda. That’s the one I remember
The following users liked this post:
The Cow (11-19-22)
Old 11-19-22, 01:30 AM
  #16  
DVD Talk Godfather & 2020 TOTY Winner
 
Decker's Avatar
 
Join Date: Aug 1999
Location: Vegas, Baby!
Posts: 64,714
Received 3,765 Likes on 2,534 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I'm two episodes in and I absolutely love it. What a fun docu-series.
Old 11-19-22, 09:00 AM
  #17  
DVD Talk Ultimate Edition
 
IDrinkMolson's Avatar
 
Join Date: Mar 2004
Location: DE
Posts: 4,669
Received 490 Likes on 217 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I'm not sure if this documentary was points on labels, or the caps one, but when the label campaign was going on my brother-in-law was a truck driver for a company that made the 2 liter bottles for local distributors. And they had rolls of labels. He gave one of his nephews a whole roll, and he got all kinds of Pepsi Stuff. The main thing he wanted was the bike. And 30-something old me was like, I want a roll of labels...

I might still have a t-shirt around here somewhere. We were big into Nascar at the time. And after the race on the way out we would grab a bunch of points from bottles laying around.

I remember someone wanted the jet, but don't remember a lawsuit. I'll probably check this out at some point.
Old 11-20-22, 02:05 AM
  #18  
DVD Talk Godfather & 2020 TOTY Winner
 
Decker's Avatar
 
Join Date: Aug 1999
Location: Vegas, Baby!
Posts: 64,714
Received 3,765 Likes on 2,534 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Thought this was great. The computer de-aging was a fantastic tool and it worked surprisingly well. And of course the "celebrity" who shows up half way through takes the whole thing to a surreal level.
Agree the end is a bit of a let-down but I still enjoyed the ride.
Old 11-20-22, 08:53 AM
  #19  
DVD Talk Gold Edition
 
Join Date: Jan 2008
Location: Farmington Hills, MI
Posts: 2,623
Likes: 0
Received 56 Likes on 38 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

This was a lot of fun but I do think it could have been cut down a little bit or been edited a little more tightly. I think this would make a great movie.

I have some thoughts on the story. I think John Leonard is a nice guy but I do think he's not being 100% genuine. I have no doubt that he wanted a jet but I also don't believe that he thought that Pepsi was making a legit offer. Todd certainly knew it was at best a false advertising case. The thing that doesn't make sense to me is why you would call the Pentagon to see if it was legal to own a jet but you wouldn't call Pepsi to see if they actually had a jet to give away. When he saw that the catalogue didn't have the jet in it, he should have realized that it was not a legit offer. They act like he's a kid but he was 20 years old.

I like David vs Goliath stories but in the end, I think this one ended the right way. He should have taken the settlement and Pepsi would have learned a lesson. Instead, he got greedy and won nothing, and Pepsi learned a lesson. I think the Phillipines story is much more egregious and damning than this one.

And this story proves that Avenatti was always a scumbag and asshole.

Old 11-20-22, 10:33 AM
  #20  
DVD Talk Limited Edition
 
jpcamb's Avatar
 
Join Date: Jun 2000
Location: MA
Posts: 7,286
Received 259 Likes on 187 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

This was somewhat surreal and a bit of a letdown in the end that it amounted to nothing. It was fun but for sure could have been cut down to an hour and a half or less and not across 4 episodes. It's weird I recall the commercial but nothing about the lawsuit or story itself. Pretty mindboggling that they gave away Pepsi points for so cheap. Wish the kid had made out a little better or had taken the initial offer. Hopefully, he wrote a book and got more than documentary money for the whole thing or at least did some kind of speaking engagements.
Old 11-20-22, 01:08 PM
  #21  
Moderator
 
story's Avatar
 
Join Date: Mar 2000
Location: Hope.
Posts: 12,345
Received 1,195 Likes on 709 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

We wrapped this up as a family last night and we all liked it. I think it could have been tighter but that's okay. I don't really remember much about this and I kept myself from looking up "the ending" so I could go along for the ride. I'm glad Todd and John picked each other and I was not expecting the episode 3 surprise "celebrity" to be part of this. I don't know if John really thinks Pepsi should have given him a jet. I do think Todd knows the truth that it was false advertising and was not handled well by Pepsi. They continued to not handle it well, either. That judge was a joke. I kind of want to spend a day with Todd listening to stories now.
Old 11-20-22, 02:57 PM
  #22  
DVD Talk Ultimate Edition
 
Join Date: Mar 2009
Posts: 4,848
Received 224 Likes on 174 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Great documentary. Very fun, humorous editing.
Old 11-20-22, 03:48 PM
  #23  
DVD Talk Legend
 
stingermck's Avatar
 
Join Date: Jul 2002
Location: Cobra Island
Posts: 16,676
Received 258 Likes on 181 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Could have easily been an hour long and still made the point, but it was a fun watch.
Old 11-20-22, 06:33 PM
  #24  
DVD Talk Platinum Edition
 
Join Date: Nov 2005
Location: Galt's Gulch
Posts: 3,998
Received 402 Likes on 283 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

I haven't seen this documentary but remember the ad campaign clearly. I would have been 14 when they rolled it out. We were living in a neighborhood with a ton of new construction, so we did what any 14 year old boy does in that scenario....we spent the evenings and weekends roaming through all the houses being built collecting scrap wood and discarded tools to build a fort in the woods. We also went through the trash piles trying to find as many promotional freebies as we could (Marlboro miles, McDonalds Monopoly pieces, Free Coke bottlecaps, etc). It was quite lucrative for a 14 year old. We'd typically find enough coupons in one evening to piecemeal at least a free meal. I'm talking stacks of free fries, free sodas, free large sandwiches, free ice cream, etc. So when Pepsi ran this promotion, we requested the catalog and started collecting the bottlecaps. We'd all have something circled that we wanted to buy with our bottlecaps and would joke about putting enough together to get the Harrier Jet. My recollection is that almost everything in there was a bunch of Pepsi branded (what I would today call) crap. I ended up sending out for the hat bill shaper (or whatever it was called), which was brand new at the time, and never even received it.
Old 11-20-22, 06:39 PM
  #25  
DVD Talk Ultimate Edition
 
Join Date: Mar 2009
Posts: 4,848
Received 224 Likes on 174 Posts
Re: Pepsi, Where's My Jet? (Netflix) -- docuseries -- premieres 11/17/22

Funny enough, after all the debates back and forth, the commercial said “Harrier Fighter”.

Nowhere did it say “jet”.

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright © 2022 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.