Nielsen software glitch skewed ratings in ABC's favor for months
10-11-14, 01:38 PM
#1
DVD Talk Legend
Thread Starter
Nielsen software glitch skewed ratings in ABC's favor for months
http://www.nytimes.com/2014/10/11/bu...nths.html?_r=0
Nielsen, the television research firm, acknowledged on Friday that it had been reporting inaccurate ratings for the broadcast networks for the last seven months, a mistake that raises questions about the company’s increasingly criticized system for measuring TV audiences.
The error wound up benefiting one network, ABC, while negatively affecting the others, according to people briefed on the problem. In a telephone call with reporters, Nielsen executives would not confirm that it had resulted in added viewers for ABC, saying they could not discuss individual clients.
The error wound up benefiting one network, ABC, while negatively affecting the others, according to people briefed on the problem. In a telephone call with reporters, Nielsen executives would not confirm that it had resulted in added viewers for ABC, saying they could not discuss individual clients.
10-11-14, 05:59 PM
#2
DVD Talk Ultimate Edition
Re: Nielsen software glitch skewed ratings in ABC's favor for months
What would be amusing is if the ratings of "Under The Dome" go up after the data is corrected.
10-12-14, 09:08 AM
#3
Moderator
10-12-14, 11:24 AM
#5
DVD Talk Ultimate Edition
10-12-14, 02:57 PM
#6
DVD Talk Hero
Re: Nielsen software glitch skewed ratings in ABC's favor for months
This is very damaging for the ratings system. The problem is that there are no true alternatives in place.
10-12-14, 09:24 PM
#7
DVD Talk Hero
Re: Nielsen software glitch skewed ratings in ABC's favor for months
So Agents of SHIELD is doing even worse than we thought it was?
