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Written & Directed by Seth Rogen & Evan Goldberg ("This is the End", "The Interview")

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

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Produced by Scott Rudin ("The Social Network"), Rogen and Goldberg are adapting Blake J. Harris' novel, "Console Wars", which tells the corporate battle between Sega and Nintendo. Rogen and Goldberg will be writing and directing the film, after they finish post-production on The Interview, developing Sausage Party, along with producing other films and TV shows. So we'll see when this truly begins.