Mikael79

Just a guess, but I know that the Sharks like to diversify their investments, and it seemed like Heidi Ho really just needs a revamp of the package design, which Lori can certainly help with.

PhantomStranger

I think Barbara has a reputation of investing more work into her Shark Tank businesses than the others.

Red Dog

I wasn't surprised when said Stern raved about it.

TomOpus

When I read about this earlier today, I expected more discussion here. I guess not.

Officer Cartman

My jaw dropped when I saw the Squatty Potty pitch last week.. I ended up buying one after hearing Stern talk about it and wrote a review of it here: http://www.guysgab.com/have-you-hear...squatty-potty/

And to it's credit, it really does work! Though those sales numbers are pretty crazy, I guess Stern listeners really went for it as well!

I dunno how this will play out on QVC, but I'll definitely be tuning in to check it out.

William Fuld

The concept of the Squatty Potty has been around for a few years now. A.J. Jacobs wrote about the idea in his book about health and it's popular in the Paleo/Crossfit crowd.

spainlinx0

I wouldn't mind getting one, but do they have a travel size for when I'm taking a "break" at work. Also, does it have an attachment to prevent my legs falling asleep when I keep trying to beat one more level?

Red Dog

Hated seeing that cooking/steaming thing sold. I don't want people cooking salmon at work. Yuck.

I guess I'm out of it. Never heard of GoPro.

Deftones

Never heard of GoPro? It is a billion dollar company that owns nearly all of the market for small cameras made for action sports.

Red Dog

Nope. I haven't bought a camera in 20 years. I think the last camera I ever used (besides my phone) was some disposable shitty one at a wedding a decade ago. Last camera I ever bought was one of those Kodak disc jobs. My father loved Nikon and some old German brand. That's about all I know about cameras. And even if I did buy one, when would I take action photography? I can't get off the couch on a weekend. And my vacations are sitting on the beach or on a blackjack table in Vegas.

GuessWho

I first heard of Go Pro about 2 weeks ago when SNL made a parody of it.

Michael Corvin

Wow, you guys are out of the loop.

I liked the Magic Cook but not for what she was pitching it as, for lunches? I'm with Red Dog, what a disaster using salmon as an example. But for camping, survival and just having one handy for emergencies makes sense. Not to mention the continual revenue stream from people buying the packs seems like a great value add. What I'm curious about is why they didn't get into patent questions about the pouch. Seems like there could be some avenues to exploit there. I'm thinking military use. It would allow soldiers behind enemy lines the ability to cook meals without starting fires and having smoke.

Kinda bummed the Off the Cob guy didn't get an offer. It's a really unique concept and really shone a light on the tortilla market. That was some interesting stuff.

O'Leary was a total douche to the Kitchen Safe guy. I don't see a need for it, but if there is any truth to his testimonials, then there is a real market for such a device. My question, which wasn't discussed, is what happens when the battery dies? What if the battery dies while locked? $50 for a single container though is absurd.

Earth Log isn't all that flashy but kinda cool. They should have lit one to show off how little smoke there is. Plus the Sharks could comment on the smell. Seemed like a limp presentation. Seemed like an uphill climb for a Shark, but glad he got a deal. It's kinda boring seeing the Sharks invest in products that are already successful just so they can cash in(like O'Leary mentioned). It's far more interesting to take a guy that clearly needs a mentor to push that product to the masses.

Red Dog

What can I say. I have multiple TVs going avoiding commercials. I never see a commercial on a football Sunday what with RZC. And all the other stuff I watch is off a DVR. I rarely see commercials. Only time is if I'm watching a standalone game. It's the same deal I have now with TV actors -- I have no idea who they are in real life since there are no opening credits.

I'm curious - for those in the know. How did you discover GoPro? Is it advertised on TV? Action cameras don't seem like a big deal to me. Now that everyone has a camera in their phone. But maybe I'm stupid.

chowderhead

Well, the guy did mention go pro camera a million times when on the show. You can say his $100,000 investment is just a national commercial that people don't skip. This show is basically an hour long advertisement for various products that people willingly watch.

Jeremy517

It is for video primarily, and is usually mounted somewhere (on a helmet for example). If you've ever watched first-person POV action/extreme sports clips on Youtube, for example, you've seen GoPro videos.

Some samples: http://www.youtube.com/watch?v=UAxqf5ZAssw

GoPro isn't the only option for this sort of thing, but it is the biggest name by far.

PhantomStranger

I was thinking that the entire episode. For the price of investing in one business, he got massive free exposure for GoPro. I liked the song-and-dance over QVC versus HSN. If this show really wanted to pit sharks, get a HSN person to go up against Lori.

I've never minded Mr. Wonderful's blunt talk, but this season feels like he's just being mean for the sake of it.

Deftones

I haven't purchased a camera in years, either. But, any type of video you see from most water sports, winter sports, skydiving, underwater stuff and a billion other things are filmed with GoPros. They are the biggest name in that segment of the market. I'm not saying you should know of them to buy one, but rather because of basically anything you see on YouTube that isn't professionally produced comes from a GoPro. Hell, even the Mythbusters use them in all their segments when they need small cameras to attach to something.

Deftones

People I know have them, I've seen them used before in various capacities and they have commercials on TV. Most people aren't going to use these cameras for everyday shooting stupid shit like you'd use your cell phone camera for. They are rugged cameras made for the action sports population.

sauce07

they've been used in big movies too, The Hobbit and Transformers 4 are two that I know of.

clckworang

I remember 60 Minutes did a good segment on GoPro a while back.

<embed src="http://www.cbsnews.com/common/video/cbsnews_video.swf" scale="noscale" salign="lt" type="application/x-shockwave-flash" background="#000000" width="425" height="279" allowFullScreen="true" allowScriptAccess="always" FlashVars="pType=embed&si=254&pid=bfTUdeV80rkU&url=http://www.cbsnews.com/videos/gopros-video-revolution-2/" />

JasonF

Here's a GoPro video that went viral earlier this week.



Basically, they were the first durable digital video camera aimed at the consumer market. Like the guy alluded to on Shark Tank, he developed it because he wanted to be able to take POV videos of himself surfing and it took off from there.

Abob Teff

This. It is a niche product which is being completely mismarketed. She needs to look beyond the outdoor retail market (decent market) and focus on government contracts for emergency service agencies and the military.

Could somebody cook lunch at their desk with this? Yes. Would they? No. I don't think she is to blame for missing this though -- it may have been a cultural issue. Her pitch was very "info-mercial" inspired and it missed on that mark.

I think Daymond realized this ... He tried to downplay his offer as being based on what their future could be and not based on the product.

PhantomStranger

Magic Cook needs a better front person to help sell it, which is why I think Daymond invested in it.

Neil M.

I don't see the appeal of using the Magic Cook. Once you get beyond the "it's neat" factor, you start to realize how impractical the product really is.

Red Dog

So in other words, it's the go-to porn POV camera?