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Nielsen Releases High Definition TV (HDTV) Household Estimates

Old 10-30-07, 05:32 PM
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Nielsen Releases High Definition TV (HDTV) Household Estimates

http://biz.yahoo.com/prnews/071030/nytu183.html?.v=1

Press Release Source: The Nielsen Company


Nielsen Releases High Definition TV (HDTV) Household Estimates for Total U.S. and Local People Meter Markets

Tuesday October 30, 4:50 pm ET

DMA Media Related Universe Estimates Also Reported


NEW YORK, Oct. 30 /PRNewswire/ -- The Nielsen Company today announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).

Los Angeles has the highest penetration of HD Capable homes (20.4%) and New York has the highest penetration of HD Receivable homes (17.5%). Nielsen also reports that among U.S. Hispanic or Latino households, 10.4% are HD Capable and 8.2% are HD Receivable. Among African-American households, 8.1% are HD Capable and 6.9% are HD Receivable.

The following table displays the High Definition (HD) Television Household Estimates for the Total U.S. and Local People Meter markets.

















High Definition (HD) Television Household Estimates November 2007
TV HHs HD Capable % HD Receivable %
Total U.S. 112,800,000 15,500,000 13.7 12,730,000 11.3
New York 7,391,940 1,334,840 18.1 1,293,790 17.5
Philadelphia 2,939,950 457,900 15.6 438,110 14.9
Detroit 1,925,460 238,830 12.4 212,370 11.0
Boston (Manchester) 2,393,960 399,440 16.7 388,350 16.2
Washington, DC (Hagrstwn) 2,308,290 447,160 19.4 387,680 16.8
Atlanta 2,310,490 345,680 15.0 287,710 12.5
Tampa-St. Pete (Sarasota) 1,783,910 296,300 16.6 277,970 15.6
Chicago 3,469,110 585,960 16.9 485,580 14.0
Houston 2,050,550 344,260 16.8 270,820 13.2
Dallas-Ft.Worth 2,435,600 425,420 17.5 364,850 15.0
Los Angeles 5,647,440 1,152,380 20.4 965,200 17.1
San Francisco-Oak-San Jose 2,419,440 397,860 16.4 320,740 13.3
Seattle-Tacoma 1,782,040 255,960 14.4 216,530 12.2


Nielsen's HDTV household estimates are based on Nielsen samples and are updated four times a year. The HDTV estimates are based on in-home collection by Nielsen's Field staff in metered samples and are currently limited to National and Local People Meter samples. Nielsen plans to release HDTV household estimates for the remaining Area Probability Set-Meter markets in February 2008. Nielsen also plans to release HDTV household estimates for Telephone Frame Meter Markets although the timeline for this release has not yet been finalized.

DMA Media Related Universe Estimates

Nielsen also released media-related household estimates for its 210 local television markets, also called Designated Market Areas (DMAs). The DMA media- related household estimates include Cable, Digital Cable, Cable and/or ADS, ADS, DBS, 2+ Operable Sets, VCR, DVD and DVR. For more detailed information on these media-related household estimates, visit:
http://www.nielsenmedia.com/nc/nmr_s..._Media_UEs.xls
So, 13.7% of all tvs are HD capable? I wonder how that compares with the government estimates of where we should be in order for the conversion in 2009?


Chris

Last edited by mrpayroll; 10-30-07 at 05:56 PM.
Old 10-30-07, 05:38 PM
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The Nielsen Company today announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).
I don't really believe that the difference is that small, even if the requirement is only one channel in HD.
Old 10-30-07, 06:46 PM
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Wonder what the overall share of HDTVs is, not that Nielsen would care. The 25% estimates I've heard seem awful high now.
Old 10-30-07, 08:11 PM
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Originally Posted by mrpayroll
So, 13.7% of all tvs are HD capable? I wonder how that compares with the government estimates of where we should be in order for the conversion in 2009?
For the umpeenth time, the digital switch has nothing to do with HD. You don't need an HDTV.
Old 10-31-07, 09:06 AM
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Originally Posted by Tracer Bullet
For the umpeenth time, the digital switch has nothing to do with HD. You don't need an HDTV.
you beat me to it

I can't wait until the switch.. because people like this will go out and get a HDTV, and then cable companies will get rid of all the SD channels and replace them with HD
Old 10-31-07, 09:17 AM
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Originally Posted by mrpayroll
http://biz.yahoo.com/prnews/071030/nytu183.html?.v=1



So, 13.7% of all tvs are HD capable? I wonder how that compares with the government estimates of where we should be in order for the conversion in 2009?


Chris
The government no longer cares where we are. The 85% rule has been superceded by a hard date. They want the spectrum back and will auction it for an estimated $50B. Grannie will just have to buy a converter box with her coupon.

Last edited by OldDude; 10-31-07 at 09:19 AM.
Old 10-31-07, 12:19 PM
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Originally Posted by Tracer Bullet
For the umpeenth time, the digital switch has nothing to do with HD. You don't need an HDTV.
For the umpteenth time, sorry!

Chris
Old 10-31-07, 12:19 PM
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Originally Posted by CPA-ESQ.
you beat me to it

I can't wait until the switch.. because people like this will go out and get a HDTV, and then cable companies will get rid of all the SD channels and replace them with HD
Yeah, this is what I meant!

Chris

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