2005 March Madness and HDTV on CBS
03-07-05, 02:34 PM
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2005 March Madness and HDTV on CBS
HARRIS CORPORATION AND CBS SPORTS TEAM UP TO TRIPLE THE NUMBER OF 2005 MARCH MADNESS GAMES TO BE BROADCAST IN HIGH DEFINITION TELEVISION
NCAA MEN’S BASKETBALL REGIONALS, FINAL FOUR AND CHAMPIONSHIP GAMES IN HDTV
24 First Round Games to Air in HD
39 NCAA Tournament Basketball Games to Be Broadcast In HDTV and 5.1 Surround Sound
NEW YORK, February 14, 2005 – Harris Corporation (NYSE: HRS) and CBS Sports announced today an agreement in which Harris will sponsor High Definition Television (HDTV) coverage of the 2005 NCAA Men’s Basketball Championship for a second consecutive year, and the number of games broadcast in High Definition (HD) will increase dramatically from 12 to 39.
HD coverage will include 24 High Definition games from four of the eight first round sites March 17-20. The four sites will be split with two being Thursday/Saturday sites, while the other two will be Friday/Sunday locations. In 2004, HD games originated from only one first round site.
This year’s Sweet Sixteen will be even sweeter in that all 12 games from the four regional sites in Chicago, Albuquerque, Austin and Syracuse will air in HD. In 2004, only one regional site broadcast HD games.
And for the sixth consecutive year, CBS Sports will air the two national semi-final games and the National Championship Game in High Definition.
The telecasts, which will be presented live by CBS Sports, will be “unified” productions produced in HDTV’s highest definition format, 1080i, and downconverted for the CBS Television Network’s analog broadcast coverage. This production technique also produces a better quality analog picture. Whether watching in widescreen HD or traditional 4x3 analog, viewers will see the same camera angles, replays and graphics and will hear the same play by play.
Once again, the High Definition NCAA Basketball Tournament games will be broadcast in 5.1 channels of CD quality surround sound. The addition of surround sound audio to the broadcast, coupled with the clarity of 1080 lines of picture resolution, will bring the stadium experience to the viewer's home.
"There is nothing like March Madness, and there is nothing like March Madness in HD and 5.1 surround sound on CBS," said Sean McManus, President, CBS Sports. "Now our friends at Harris are making it possible to take our HD coverage of the tournament to the next level. This is the sixth consecutive year we have broadcast the Final Four in HDTV, re-affirming CBS's leadership in HD Sports broadcasting."
“Working with CBS to enable HDTV broadcasts of the NCAA tournament is part of Harris’ commitment to the future of television,” said Jeremy Wensinger, president of Harris’ Broadcast Communications Division. “One of the best ways we can ensure the wide-scale success of digital television in the United States is by giving the American public the chance to experience HDTV, with its crystal clear pictures and dynamic surround sound, for themselves. High-visibility events like the NCAA tournament are an excellent way to do this.”
CBS Sports’ coverage of the 2005 NCAA Men’s Basketball Championship Final Four and Championship games will be broadcast live Saturday, April 2 (6:00-11:00 PM, ET) and Monday, April 4 (9:00-11:30 PM, ET) from St. Louis, Missouri.
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NCAA MEN’S BASKETBALL REGIONALS, FINAL FOUR AND CHAMPIONSHIP GAMES IN HDTV
24 First Round Games to Air in HD
39 NCAA Tournament Basketball Games to Be Broadcast In HDTV and 5.1 Surround Sound
NEW YORK, February 14, 2005 – Harris Corporation (NYSE: HRS) and CBS Sports announced today an agreement in which Harris will sponsor High Definition Television (HDTV) coverage of the 2005 NCAA Men’s Basketball Championship for a second consecutive year, and the number of games broadcast in High Definition (HD) will increase dramatically from 12 to 39.
HD coverage will include 24 High Definition games from four of the eight first round sites March 17-20. The four sites will be split with two being Thursday/Saturday sites, while the other two will be Friday/Sunday locations. In 2004, HD games originated from only one first round site.
This year’s Sweet Sixteen will be even sweeter in that all 12 games from the four regional sites in Chicago, Albuquerque, Austin and Syracuse will air in HD. In 2004, only one regional site broadcast HD games.
And for the sixth consecutive year, CBS Sports will air the two national semi-final games and the National Championship Game in High Definition.
The telecasts, which will be presented live by CBS Sports, will be “unified” productions produced in HDTV’s highest definition format, 1080i, and downconverted for the CBS Television Network’s analog broadcast coverage. This production technique also produces a better quality analog picture. Whether watching in widescreen HD or traditional 4x3 analog, viewers will see the same camera angles, replays and graphics and will hear the same play by play.
Once again, the High Definition NCAA Basketball Tournament games will be broadcast in 5.1 channels of CD quality surround sound. The addition of surround sound audio to the broadcast, coupled with the clarity of 1080 lines of picture resolution, will bring the stadium experience to the viewer's home.
"There is nothing like March Madness, and there is nothing like March Madness in HD and 5.1 surround sound on CBS," said Sean McManus, President, CBS Sports. "Now our friends at Harris are making it possible to take our HD coverage of the tournament to the next level. This is the sixth consecutive year we have broadcast the Final Four in HDTV, re-affirming CBS's leadership in HD Sports broadcasting."
“Working with CBS to enable HDTV broadcasts of the NCAA tournament is part of Harris’ commitment to the future of television,” said Jeremy Wensinger, president of Harris’ Broadcast Communications Division. “One of the best ways we can ensure the wide-scale success of digital television in the United States is by giving the American public the chance to experience HDTV, with its crystal clear pictures and dynamic surround sound, for themselves. High-visibility events like the NCAA tournament are an excellent way to do this.”
CBS Sports’ coverage of the 2005 NCAA Men’s Basketball Championship Final Four and Championship games will be broadcast live Saturday, April 2 (6:00-11:00 PM, ET) and Monday, April 4 (9:00-11:30 PM, ET) from St. Louis, Missouri.
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