Go Back  DVD Talk Forum > Entertainment Discussions > Streaming Talk
Reload this Page >

Peacock -- NBC Universal streaming service

Streaming Talk The Place to talk about streaming video and audio

Peacock -- NBC Universal streaming service

Old 07-15-20, 08:39 PM
  #126  
Banned
 
Join Date: Mar 2000
Location: Somewhere in the boonies, MA
Posts: 10,147
Received 375 Likes on 294 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by parker63 View Post
I found this article helpful in shedding some light on the Roku and Amazon Fire TV situation:

Why Peacock and HBO Max aren’t on the biggest streaming platforms
Ongoing disputes over advertisements and data
By Julia Alexander Jul 15, 2020, 4:27pm EDT

https://www.theverge.com/21324139/pe...l-disney-apple

Spoiler:
If a streaming service launches, but it’s not available on Roku or Fire TV, does it really launch at all?

Technically, yes — but not for a large percentage of the United States streaming market that uses Roku and Amazon Fire TV products to stream their entertainment. Backroom negotiations between media conglomerates and tech giants have kept some of the biggest streaming services from landing on these platforms. WarnerMedia’s HBO Max is still missing both Roku and Fire TV apps, and this week, NBCUniversal’s Peacock launched without them as well.

This means tens of millions of people are likely left confused about why they can’t stream these services on their core devices in their living room. It’s also a massive number of people that companies like NBCUniversal and WarnerMedia can’t reach. If early growth and scaling are instrumental to new service succeeding, not being on Roku or Amazon is more than just a little sting.

“Yes, the streaming service launched, but is it going to be as successful without being there? No way,” Rich Greenfield, a senior media analyst and partner at LightShed Partners, told The Verge. “The question to me is whether there’s content coming that’s so important that it will drive people to switch devices if they don’t have access to those apps on a certain device.”

Peacock and HBO Max are available on a variety of other smart devices, like smart TVs, PlayStation and Xbox consoles, Chromecast sticks, and Apple TV set-top boxes, Greenfield notes. But that doesn’t take away from Roku and Amazon’s collective power.

Roku commands 44 percent of viewing time in the United States, according to research released earlier this year by Conviva, and Amazon Fire TV maintains about 19 percent of viewing time. Roku and Amazon both claim to have close to or more than 40 million customers using their devices. They’re only getting bigger.

The roadblock, like so many debates in the tech and media space, comes down to money and data. Essentially, both NBCUniversal (owned by Comcast) and WarnerMedia (owned by AT&T) want more control over user data and advertising generated by their apps. That requires either not going the traditional deal path with a company like Amazon or fighting over advertising shares with Roku.

In Roku’s case, the holdup comes down to two revenue portals: the cut that Roku takes from signups and something referred to as ad inventory. The first one is simple enough. Roku reportedly takes 20 percent of signup fees; Apple does a similar thing, taking 30 percent of signup fees from developers in the App Store. The second one, ad inventory, means that Roku takes a percentage of ads that comes through the app. On Roku’s website, the company states that a channel controls 70 percent of its ad inventory, with Roku controlling 30 percent.

For a more niche app, the ad inventory cut might be worth the payoff of being available on Roku and having access to its nearly 40 million customers. That’s not the case with major players like NBCUniversal and WarnerMedia, though. NBCUniversal’s team doesn’t want to give up such a substantial cut of ads, with negotiations “centered around a number closer to 15 percent,” according to CNBC. NBCUniversal is also “hesitant about connecting Peacock with third-party ad tech software it can’t control,” according to CNBC, which is an equally big deal. NBCUniversal built an entirely new form of advertising tech explicitly for Peacock. This helps the company track user data, sell more hyper-targeted ads, and increase overall revenue.

What ends up developing is a stalemate. These are common in carriage deals — fights between cable providers and networks that can lead to “blackout” periods where content doesn’t air while negotiations are ongoing. For a long time, the networks had the upper hand, but in the new streaming world, the largest aggregators have an advantage. Yes, they want HBO Max and Peacock on their platforms; not having them can push consumers to other devices. But executives know that, for the content providers, not being on Roku is a growth inhibitor.

“We’re an essential partner for any streaming service trying to build an audience in the United States,” Roku CEO Anthony Wood said during an earnings call in February.

Then there’s Amazon. People can stream everything from Netflix and Disney Plus to CBS All Access and Showtime via Amazon Fire TV. Some apps, like CBS All Access and Starz, are also available through Amazon Channels, which lets you subscribe through Amazon and then stream on Fire TV and other devices. But services like Disney Plus completely bypass Amazon Channels. So while it’s available to stream, it’s a completely separate app that isn’t part of Amazon’s bigger Channels ecosystem.

Why does that matter? Channels is a lucrative business for Amazon, and it also gives Amazon more control over the streaming experience and valuable customer data that can then be used for hyper-targeted recommendations and ads. Amazon is also believed to take anywhere from 15 to 45 percent of the subscription fee, according to Variety. Amazon wants to have streaming services like HBO Max and Peacock on Fire TV devices, but it reportedly wants them within Channels.

WarnerMedia and NBCUniversal don’t want to be part of the Amazon Channels ecosystem and give up a cut of their subscription fees, but they do want to be on Fire TV devices. Now, they’re in the process of trying to create more favorable deals. One example of what it could look like is what WarnerMedia was able to do with Apple. Prior to HBO Max’s launch, WarnerMedia and Apple struck a new deal that removed HBO from Apple TV Channels and launched HBO Max as its own app. Compromises were made. Apple lost access to HBO in its Channels section and some of that data, but it was able to offer HBO Max; WarnerMedia could offer HBO Max to Apple customers while maintaining control over the streaming experience and access to user data.

Disney Plus is the only streamer so far that’s been allowed to bypass Amazon’s Channels ecosystem and still stream on Amazon Fire TV devices. Right before Disney Plus’ launch in November, Disney and Amazon came to the kind of agreement that NBCUniversal and WarnerMedia seem to be looking for: Disney Plus could stream on all Amazon Fire TV devices but retain the luxury of not being a part of the Channels ecosystem. Disney would benefit from the additional signups and still ensure they had full control over the viewing experience and user data.

Why HBO Max and Peacock can’t get a similar deal is a question executives seem to be asking. When asked about HBO Max’s placement on platforms like Roku and Amazon, Tony Goncalves, the head of HBO Max, told The Verge in May that “we just want to be treated fairly.”

“Disney Plus and Netflix and Hulu and these other apps are on those platforms,” Goncalves said. “There’s a certain business model that exists. We just want the same one.”

The bottom line is that while media conglomerates like NBCUniversal and WarnerMedia try to negotiate with powerful streaming aggregators like Roku and Amazon, it’s us, the consumers, who miss out. A new streaming service could have the next great piece of entertainment. But if people can’t access it, does any of it matter?

“Everyone likes to talk about the streaming wars being Disney versus Netflix,” Greenfield said. “But the reality is there’s 100 channels on cable television that have flourished and been successful. If you’re not on these devices, it’s a problem.”


https://www.apkmirror.com/apk/peacoc...-apk-download/

I bet the Android TV app will work on your FireTV if you sideload it, most other apps do (including HBO Max)
Old 07-16-20, 08:47 AM
  #127  
DVD Talk Limited Edition
 
b2net's Avatar
 
Join Date: Sep 2007
Posts: 5,836
Received 113 Likes on 91 Posts
Re: Peacock -- NBC Universal streaming service

Signed up for their freebie only due to lack of availability to stream to our TV. Used chrome browser on my Android phone to do it all. Even confirmed my email. Interesting enough received a promo code from Peacock with a promo code for 3 months free premium (the $4.99 with commercials). It stated the promo was from Google.
Old 07-16-20, 10:10 AM
  #128  
DVD Talk Legend
 
Mike86's Avatar
 
Join Date: Apr 2009
Location: South Dakota
Posts: 23,770
Received 884 Likes on 719 Posts
Re: Peacock -- NBC Universal streaming service

I might end up trying Peacock Premium for a while mainly because my parents as well as my girlfriend have both wanted to watch Yellowstone. I have cable from work, but didn’t watch the show when it started, and only the current season is available to watch On Demand.
Old 07-16-20, 10:35 AM
  #129  
DVD Talk Legend
 
Join Date: Jul 2001
Posts: 12,155
Received 137 Likes on 116 Posts
Re: Peacock -- NBC Universal streaming service

How many screens are allowed (at the same time)with Peacock Premium(no ads)?
Old 07-16-20, 10:39 AM
  #130  
Senior Member
 
BackStJoe's Avatar
 
Join Date: Apr 2004
Posts: 539
Received 15 Likes on 10 Posts
Re: Peacock -- NBC Universal streaming service

So far the interface (on AppleTV) is very nice, my only complaint is they took the worst thing about Netflix--preview autoplay--and there seems to be no way to turn it off.

Personally I'm a little bummed as I was hoping to watch Killjoys, but the sci-fi (or Syfy) TV selection is lacking. Hopefully it will fill up soon.
Old 07-16-20, 10:50 AM
  #131  
DVD Talk God
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 72,583
Received 2,301 Likes on 1,695 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by dvd-4-life View Post
how many screens are allowed (at the same time)with peacock premium(no ads)?
3
The following users liked this post:
dvd-4-life (07-16-20)
Old 07-16-20, 12:01 PM
  #132  
DVD Talk Reviewer & TOAT Winner
 
Alan Smithee's Avatar
 
Join Date: Oct 1999
Location: USA
Posts: 9,997
Received 234 Likes on 182 Posts
Re: Peacock -- NBC Universal streaming service

Roku was the best device because it gave you access to everything- seems that's no longer the case now.
Old 07-16-20, 01:26 PM
  #133  
DVD Talk God
 
Deftones's Avatar
 
Join Date: Oct 1999
Location: Arizona
Posts: 79,404
Received 977 Likes on 675 Posts
Re: Peacock -- NBC Universal streaming service

Movies leaving not even 24 hours after national launch: https://www.darkhorizons.com/major-m...acock-already/

Old 07-16-20, 01:32 PM
  #134  
DVD Talk Hero
 
Join Date: Aug 1999
Posts: 40,602
Received 1,368 Likes on 1,069 Posts
Re: Peacock -- NBC Universal streaming service

Didn't see this mentioned here but some network affiliates are refusing to show the 30 Rock reunion special because it promotes Peacock too heavily. I was wondering what affiliates would think about the streaming service having the same content next day:
In a plot twist right out of 30 Rock, NBC’s biggest local affiliate groups have decided not to broadcast the network’s upcoming 30 Rock reunion special, meaning at least half the country won’t be able to see it when it debuts Thursday night. Vulture has learned that Gray Television, Hearst, Nexstar, Tegna, and Sinclair Broadcast Group — huge TV-station groups whose NBC affiliates reach about half the country’s TV homes — have told NBC that they are planning to preempt Thursday’s remotely filmed hour.

The apparent reason for the decision, per sources familiar with the matter: The station owners think the 30 Rock reunion, which was produced by the NBCUniversal ad-sales division as a replacement for the usual upfront presentation, is too much of a promotion for the company’s new Peacock streaming platform. Station owners are understandably worried about Peacock siphoning viewers from linear TV, particularly since the new platform will offer next-day reruns of NBC shows on its premium tier (and week-late access to reruns on its free level). Reps for station groups contacted by Vulture, including Gray and Sinclair, did not respond to requests for comment. An NBC rep confirmed the preemptions but declined further comment.
Old 07-16-20, 01:50 PM
  #135  
Senior Member
 
Join Date: May 2002
Location: Seattle, WA
Posts: 478
Received 11 Likes on 9 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by DWilson View Post
I have Samsung and Roku and neither have Peacock at this time (or the time I left the house, about 2 hours ago).
Likewise, I have Samsung TV and Roku and Xfinity Stream and it is not available on any of them. They are pushing for people to use their Xfinity streaming device.
Old 07-16-20, 02:23 PM
  #136  
Banned
 
Join Date: Mar 2000
Location: Somewhere in the boonies, MA
Posts: 10,147
Received 375 Likes on 294 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by Deftones View Post
Movies leaving not even 24 hours after national launch: https://www.darkhorizons.com/major-m...acock-already/

Peacock as it is right now is terrible. Unless something radically changes I don't foresee it lasting very long.
Old 07-16-20, 02:29 PM
  #137  
DVD Talk Legend
 
whotony's Avatar
 
Join Date: Apr 2001
Location: ^ Kristen Bell
Posts: 21,799
Received 364 Likes on 287 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by Deftones View Post
Movies leaving not even 24 hours after national launch: https://www.darkhorizons.com/major-m...acock-already/

So what?
Happens everytime one of these services starts.
it was only 2 movies last night that left.
About 17 more at the end of the month. The contract for those movies ran out.

They'll be back or they won’t. What’s the big deal.
Old 07-16-20, 02:31 PM
  #138  
DVD Talk Hero
 
Join Date: Aug 1999
Posts: 40,602
Received 1,368 Likes on 1,069 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by whotony View Post
So what?
Happens everytime one of these services starts.
it was only 2 movies last night that left.
About 17 more at the end of the month. The contract for those movies ran out.

They'll be back or they won’t. What’s the big deal.
The point is, they just launched this thing to the public. It's not a good look for stuff to expire 24 hours after the public launch (if anything remove it right before)
Old 07-16-20, 02:32 PM
  #139  
DVD Talk Legend
 
Join Date: Jan 2001
Posts: 17,093
Received 547 Likes on 399 Posts
Re: Peacock -- NBC Universal streaming service

They should have never had it up if it was expiring that soon.

Same reason new stores in a chain will never shelve clearance products during grand opening.
Old 07-16-20, 02:39 PM
  #140  
DVD Talk God
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 72,583
Received 2,301 Likes on 1,695 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by Eric F View Post
Peacock as it is right now is terrible. Unless something radically changes I don't foresee it lasting very long.
This isn't DC Universe. This has NBC Universal and Comcast behind it. It's going to be used also to broadcast the Olympics, NFL, Golf and other major sports along with NBC News and be the hub for all NBC-Universal's library eventually.

This isn't some small niche streaming service.
Old 07-16-20, 02:45 PM
  #141  
DVD Talk Legend
 
whotony's Avatar
 
Join Date: Apr 2001
Location: ^ Kristen Bell
Posts: 21,799
Received 364 Likes on 287 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by Noonan View Post
They should have never had it up if it was expiring that soon.

Same reason new stores in a chain will never shelve clearance products during grand opening.
it’s not a store though.

Same thing happened with hbo Max.

Its not a big deal.


The following users liked this post:
DJariya (07-16-20)
Old 07-16-20, 04:27 PM
  #142  
DVD Talk Hero
 
Join Date: Aug 1999
Posts: 40,602
Received 1,368 Likes on 1,069 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by whotony View Post
it’s not a store though.

Same thing happened with hbo Max.

Its not a big deal.
? I hated it when they did it with DC Universe, I hated it when they did it with HBO Max, and I hate it here.

Let's be clear, for stuff on HBO Max that's licensed by HBO but not owned by Warner, I get it, those things rotate in and out every month, they clearly label what's coming and going. Same with Netflix for the licensed content. The problem is when it's content owned by them (or paid for as an "Amazon or Netflix Original"). Now maybe there's a preexisting contract that is coming up or something, but at the very least be super transparent about it. Would you still say it's not a big deal if HBO Max removed Harry Potter or Game of Thrones out the blue (or Netflix removed Stranger Things with no warning?)

I guess I want some consistency in streaming services when they are the owners/financiers of the product. And we can say that they won't do that for the "big" movies but Max just did that with the Hobbit movies, for instance.

Last edited by fujishig; 07-16-20 at 04:59 PM.
Old 07-16-20, 04:58 PM
  #143  
DVD Talk Legend
 
Mike86's Avatar
 
Join Date: Apr 2009
Location: South Dakota
Posts: 23,770
Received 884 Likes on 719 Posts
Re: Peacock -- NBC Universal streaming service

Yeah, and I’m sorry that’s ridiculous. Why would you launch with something only to drop it a day later? That just seems like poor planning.
Old 07-16-20, 06:48 PM
  #144  
DVD Talk Limited Edition
 
b2net's Avatar
 
Join Date: Sep 2007
Posts: 5,836
Received 113 Likes on 91 Posts
Re: Peacock -- NBC Universal streaming service

We only have the free tier and were able to stream the new Psych movie even though it is a Peacock original. So some content may be available without the Premium subscription. There were about 3 minutes of commercials at the beginning.
Old 07-16-20, 06:49 PM
  #145  
DVD Talk Legend
 
whotony's Avatar
 
Join Date: Apr 2001
Location: ^ Kristen Bell
Posts: 21,799
Received 364 Likes on 287 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by b2net View Post
We only have the free tier and were able to stream the new Psych movie even though it is a Peacock original. So some content may be available without the Premium subscription. There were about 3 minutes of commercials at the beginning.
Do you have Comcast?
Old 07-16-20, 06:55 PM
  #146  
DVD Talk God
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 72,583
Received 2,301 Likes on 1,695 Posts
Re: Peacock -- NBC Universal streaming service

Apparently the Psych movie is watchable on the free tier. Someone else mentioned it as well.
The following users liked this post:
b2net (07-16-20)
Old 07-16-20, 07:00 PM
  #147  
DVD Talk Limited Edition
 
b2net's Avatar
 
Join Date: Sep 2007
Posts: 5,836
Received 113 Likes on 91 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by whotony View Post
Do you have Comcast?
Nope. We did stream it from our Laptop to the TV and via Chrome. Glad this was in free tier. I had missed the mention of it being on free tier.
Old 07-16-20, 07:44 PM
  #148  
DVD Talk Legend
 
JeffTheAlpaca's Avatar
 
Join Date: Jul 2008
Location: CA
Posts: 19,797
Received 431 Likes on 367 Posts
Re: Peacock -- NBC Universal streaming service

It should be a better value than CBS All Access since NBC Universal has a bigger library of content.
Old 07-16-20, 07:46 PM
  #149  
DVD Talk God
Thread Starter
 
DJariya's Avatar
 
Join Date: Aug 2002
Location: La Palma, CA
Posts: 72,583
Received 2,301 Likes on 1,695 Posts
Re: Peacock -- NBC Universal streaming service

Originally Posted by JeffTheAlpaca View Post
It should be a better value than CBS All Access since NBC Universal has a bigger library of content.
I thought you would be all over this since you have a love affair with anything and everything NBC
Old 07-17-20, 02:57 AM
  #150  
DVD Talk Legend
 
JeffTheAlpaca's Avatar
 
Join Date: Jul 2008
Location: CA
Posts: 19,797
Received 431 Likes on 367 Posts
Re: Peacock -- NBC Universal streaming service

So far it has now shown up on my Samsung Smart TV

I had no internet access the last two days so maybe it might show up later.

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell or Share My Personal Information -

Copyright © 2023 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.