Go Back  DVD Talk Forum > Entertainment Discussions > Streaming Talk
Reload this Page >

DirecTV Now -- News and Updates

Streaming Talk The Place to talk about streaming video and audio

DirecTV Now -- News and Updates

Old 05-16-19, 09:25 AM
Senior Member
Join Date: Feb 2000
Location: Salinas, California
Posts: 859
Received 0 Likes on 0 Posts
Re: DirecTV Now -- News and Updates

This sounds like a joke article...I've read this twice now and I can't quite believe it.


DIRECTV NOW and DIRECTV have seen a huge drop in subscribers recently. Just in the 1st quarter of 2019, AT&T lost over 500,000 subscribers and AT&T is happy about that. That is not what I am saying but what AT&Tís CEO & President, Randall Stephenson said during a talk at the J.P. Morgan Conference earlier this week.

ďBut the other element to give you sustainable profitability is cleaning up the customer base. Because we have a number of customers on our rolls that are very low-ARPU customers (average revenue per user) and we donít see any line of sight to getting them to a profitable level. And so as these customersí contracts or whatnot are coming up, there are many who are opting to just leave, and itís caused churn to spike considerably. These are really low-ARPU customers. And so youíre seeing some spiked churn. And I donít think youíre going to see that spike mitigate as we go through the course of this year. Second quarter is always seasonally high in terms of churn. But youíre not going to see that mitigate this year. Itís going to take pretty much this year to work through this customer cleanup.Ē AT&Tís CEO & President, Randall Stephenson during a J.P. Morgan Conference.

From the sounds of it, AT&T wants to focus on highly profitable customers. The low-end customers that buy the cheapest plans possible are not the type of customers AT&T seems to be going after. This is a massive change for AT&T who just one year ago was offering DIRECTV NOW plans for as cheap at $10 a month. Now that is all gone and AT&T wants you gone.

ďWhatís interesting is the lionís share of this customer base are high-quality customers. This is a high-quality customer base in general.Ē AT&Tís CEO Randal Stephenson said. ďThat customer base is remarkably stable. The churn is over 100% driven by just this cleanup of the customer base. So itís going to take most of this year to work through that process. We get to 2020, we think these customer numbers can begin to improve significantly. And in fact, we will achieve the EBITDA (Earnings before interest, tax, depreciation and amortization) stability of Entertainment Group this year and feeling really comfortable that we can have stable into 2020 as wellĒ

From the sounds of it, AT&T will continue to push low-profit customers out of its TV services. AT&T seems to be warning investors that the second quarter of 2019 will see a strong drop in subscribers but that it is part of a bigger plan to only go after high profitability customers.
Old 05-16-19, 10:39 AM
DVD Talk Hero
Join Date: Aug 1999
Posts: 31,896
Received 313 Likes on 240 Posts
Re: DirecTV Now -- News and Updates

I've heard for at least a year or so the rumor that AT&T isn't fond of DirecTV (satellite) subscribers and wants everyone to switch to Uverse. I guess that means when I call in after the end of GoT to try to negotiate another deal, they'll refuse and I'll just drop the service altogether.
Old 07-30-19, 11:27 AM
DVD Talk Godfather
Thread Starter
DJariya's Avatar
Join Date: Aug 2002
Location: La Palma, CA
Posts: 60,881
Received 369 Likes on 276 Posts
Re: DirecTV Now -- News and Updates


Will be re-branded as "AT&T Now"

AT&T is rebranding DirecTV Now as AT&T Now as the satellite brand it acquired in 2015 loses currency in the streaming era.

The telecom giant started notifying customers Tuesday morning of the change. According to a company website, current DirecTV Now customers won’t need to do anything as the change takes effect. “Your service will continue without a hiccup,” the company said in a message to customers. “Your app should update automatically, and you’ll use the same sign-in info for the AT&T TV app.”

The rebrand comes as the company continues to see steep losses in pay-TV subscribers four years after it acquired DirecTV for $48.5 billion. In the second quarter, AT&T reported last week, DirecTV and U-verse cable systems lost 778,000 subscribers and DirecTV Now shed 168,000. Launched with great fanfare in late 2016, DirecTV Now offered a “skinny bundle” of channels, delivered through the internet, and it quickly gained subscribers. But after steep price hikes, it has moved in the other direction in recent months, and now has about 1.3 million subscribers. Internet-based rivals from Hulu and YouTube have squeezed DirecTV Now and Dish Network’s Sling TV.
Old 10-20-19, 05:01 PM
DVD Talk Legend
Join Date: Jul 2001
Posts: 10,083
Received 26 Likes on 22 Posts
Re: DirecTV Now -- News and Updates

My subscription price is going up by 50 percent next month-from 50 dollars to 75 dollars.

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.