My Best Buy program changes effective 5/3/22
#26
DVD Talk Hero
Re: My Best Buy program changes effective 5/3/22
They really don't like giving out those pitiful little rewards, do they?
Seems like they feel like they need to have that rewards program in order to collect data on their customers, but make it pay out paltry rewards and make it harder and harder to get them.
Seems like they feel like they need to have that rewards program in order to collect data on their customers, but make it pay out paltry rewards and make it harder and harder to get them.
#27
Re: My Best Buy program changes effective 5/3/22
Considering I rarely order from them since the store here closed (no local pickups and free shipping only on orders $35 or more meant little to nothing ordered), the free shipping on all orders is, IMHO, a much better perk than the measly reward points. I still won't use them much but they are a bit more attractive now.
#28
Re: My Best Buy program changes effective 5/3/22
The only reason I order from Best Buy and not Amazon is because they would price match and I would get a paltry rewards of $5 or $10. How bad must Best Buy be in financially that they can't afford a $5 certificate once in a blue moon?
#30
DVD Talk Hero
Re: My Best Buy program changes effective 5/3/22
It is... until they eventually get rid of it too. I have no doubt this was to soften the blow of the rewards points, as paltry as they were, going to the credit card. But while it lasts it's a much better deal, considering one of the only reasons for buying from BB is to to get stuff like media or games on deep discount sales.
#31
DVD Talk Special Edition
Thread Starter
Re: My Best Buy program changes effective 5/3/22
They also added "In select stores. Online offer may vary." to the rewards fine print.
#32
DVD Talk Hall of Fame
Re: My Best Buy program changes effective 5/3/22
#33
DVD Talk Godfather & 2020 TOTY Winner
Re: My Best Buy program changes effective 5/3/22

#34
DVD Talk Hall of Fame
Re: My Best Buy program changes effective 5/3/22
https://www.cnn.com/2023/01/14/busin...tpr/index.html
Best Buy’s changes were designed to offer customers a free alternative to Amazon Prime and Walmart+, both paid membership plans, and it was also aimed at getting them to switch to its branded credit card. Around 25% of Best Buy’s sales are transacted using one of its credit cards, and research shows that customers with store credit cards spend more money than customers without them.
But some customers were more frustrated about reward points ending for non-Best Buy credit card holders than excited about free shipping.
Customers on Twitter and Reddit criticized the changes to the points system and said they did not want to be forced to take out another credit card to earn rewards. Some said they plan to stop shopping at Best Buy as a result of the changes.
[. . .]
Mary Pilecki, who leads loyalty marketing research at Forrester, said there are risks to changing loyalty programs and brands will lose some customers.
But loyalty program changes usually are not fatal for brands and are just one factor out of dozens that go into customers’ decisions about where to shop, she said.
Her research indicates that the largest consumer reaction comes in the first month or two after a company announces changing. After that, it dies down significantly.
But some customers were more frustrated about reward points ending for non-Best Buy credit card holders than excited about free shipping.
Customers on Twitter and Reddit criticized the changes to the points system and said they did not want to be forced to take out another credit card to earn rewards. Some said they plan to stop shopping at Best Buy as a result of the changes.
[. . .]
Mary Pilecki, who leads loyalty marketing research at Forrester, said there are risks to changing loyalty programs and brands will lose some customers.
But loyalty program changes usually are not fatal for brands and are just one factor out of dozens that go into customers’ decisions about where to shop, she said.
Her research indicates that the largest consumer reaction comes in the first month or two after a company announces changing. After that, it dies down significantly.