Banks said Kane thought that if he was going to pull off a return of the satin jacket craze of the '80s and '90s he might want to contact Iconix, which owns the Starter brand that made the jackets.

Both Banks and Iconix president Seth Horowitz thought it was such a no-brainer that what was originally conceived as a couple of jackets has now developed into plans for retro Starter jackets of all the major sports teams.

"Anything from the '80s today is seen as cool," said Horowitz, whose company bought Starter and Umbro from Nike. "For those that remember the times, they strongly associate with it, and for those that are too young, they're already into the snap-back hat craze."


The final piece of the puzzle was agreeing on quantity of jackets, how releases would be handled and the price point.

"We liked the idea of limited-edition drops," Banks said. "We think, if we do this right, we could have something that would be as special as sneaker drops that can generate a kind of excitement that doesn't currently exist in apparel."

Banks said, for example, that one version of a Giants jacket could be sold in partnership with one retailer, another version with another retailer and a third version could be limited to a couple of stores in New York City.

The price? $150 a jacket.

"In order to be special, it has to be beyond the traditional threshold," Banks said. "A standard piece of outerwear like this costs $100 to $125. We feel it makes sense to price it above, and consumers will have to decide if it's worth it to them."

NFL jackets will be the first to roll out in late August and the NBA will follow in November, but don't expect that the jackets will be easy to find.

I have the satin SF Giants one, but I might pay $150 to get the gold saitn 'niners one pictured above.