Friday Estimates

1. SPIDER-MAN 3 SONY 4,252 17,043,000 4,008 -71% 198,998,000
2. 28 WEEKS LATER FOX ATOMIC 2,303 3,865,000 1,678 n/a 3,865,000
3. GEORGIA RULE UNIVERSAL 2,523 1,892,000 750 n/a 1,892,000
4. DISTURBIA PARAMOUNT 3,132 1,583,000 505 -24% 63,076,000
5. DELTA FARCE LIONS GATE 1,931 1,179,000 611 n/a 1,179,000
6. FRACTURE NEW LINE 2,365 867,000 367 -22% 28,982,000
7. INVISIBLE, THE BVI 2,019 741,000 367 -38% 14,074,000
8. HOT FUZZ FOCUS FEATURES 1,266 523,000 413 -23% 17,782,000
9. EX, THE MGM 1,009 502,000 498 n/a 502,000
10. NEXT PARAMOUNT 2,733 488,000 179 -48% 13,477,000

I was expecting Spidey to be down around 50%, not 71%. Was also expecting better numbers out of 28 Weeks Later.

Wow... Word on Spidey got out FAST. That's a very sizable drop. I think 28 Weeks will do better on word of mouth though, because I was not anticipating it much, but all the good reviews have got me going tonight.

I saw 28 Weeks at midnight on Friday morning and the theater was pretty packed. Granted, it was the only midnight screening the film had in Vegas, but I was expecting a Friday take of around $7-8 million.

S3's Friday opening included the midnight showings, so that's why the substantial % dropoff. Still, it'll probably be at least 60% lower than last wknd - while not unexpected it's probably more than the studio was hoping (given the relatively strong holds of the previous films). Looks like 325-350 is going to be the final domestic haul.

Anyway, it's good to see Delta Farce not doing well.

Yeah, 28 Days Later performed the same way. It opened with 10 million and went on to about 45 million. Then again, it was on half as many screens. We'll see...I loved the movie, I hope it does really well.

ouch 4 movies under a million in the top ten. Spiderman got a pretty big drop to what around 50 million this weekend

I'd say Spidey will get around $55 million this weekend. It may get a bump today.

Pirates 2 had $55 million its first Friday and dropped down to $18.5 million the second one. So they are similar there. However, Pirates 2's second Saturday jumped up to $24 million, so I'm not sure Spidey will get that large of an increase today.

Hollywood-Elsewhere says Spidey is projected to earn $60 million, a 60% drop. Looks like Disturbia will become a nice $75 million hit for Paramount.

http://hollywood-elsewhere.com/archi...numbers_11.php

I think when you make that much money a huge drop is to be expected. Movies just don't stay afloat anymore like Titanic.

I always thought Spider Man 3 would take in less than SM2 did. I figured it would end up around $325 - $350 million (at least $300 million, but probably the $325 - $350 million range).

It's right on track....

i don't even know what delta farce is.

wow, the ex is bombing

I had never heard of "The Ex" until I saw the poster while waiting on line at the movie theatre for Spidey 3. I would think they would try advertising a Zach Braff movie to my demographic. Perhaps they did on MTV I don't know I don't watch it.

Drop sounds right for Spidey 3, you gotta remember there were midnight showings of the movie at many theaters, many showing it on 5 - 6 screens at the same exact time, so it almost had an entire extra days worth of revenue in the pre-dawn hours last friday.

I never once saw an ad for The Ex, though I did see them promote it on a few late night talk shows.

i saw previews for the ex on tv a couple times.

everyone saw spidey last week and now are waiting for shrek 3 or pirates 3 since it got bumped up a week, so i am not suprised by the low sales. shame the drop for spidey was so big though. i enjoyed the film.

The only times I ever saw any ads for "The Ex" was during re-runs of Scrubs on Comedy Central. Sorry to say it doesn't even look like a rental for me.

SATURDAY:

1. SPIDER-MAN 3 SONY 4,252 24,700,000 5,809 -51% 223,698,000
2. 28 WEEKS LATER FOX ATOMIC 2,303 3,425,000 1,487 n/a 7,290,000
3. GEORGIA RULE UNIVERSAL 2,523 2,351,000 932 n/a 4,243,000
4. DISTURBIA PARAMOUNT 3,132 1,950,000 623 -15% 65,026,000
5. DELTA FARCE LIONS GATE 1,931 1,358,000 703 n/a 2,537,000
6. FRACTURE NEW LINE 2,365 1,242,000 525 -19% 30,224,000
7. INVISIBLE, THE BVI 2,019 912,000 452 -22% 14,986,000
8. MEET THE ROBINSONS BVI 1,640 741,000 452 -37% 93,622,000
9. HOT FUZZ FOCUS FEATURES 1,266 706,000 558 -15% 18,488,000
10. NEXT PARAMOUNT 2,733 671,000 246 -38% 14,148,000

Box Office Mojo has Spidey with $60 million even, off 60%. $242 million in 9 days is pretty damn good, although the big green ogre will likely take a big bite out of Spidey next weekend.

1 1 Spider-Man 3 Sony $60,000,000 -60.3% 4,252 - $14,111 $242,071,000 $258 2
2 N 28 Weeks Later FoxA $10,000,000 - 2,303 - $4,342 $10,000,000 - 1
3 N Georgia Rule Uni. $5,879,000 - 2,523 - $2,330 $5,879,000 - 1
4 2 Disturbia P/DW $4,807,000 -17.7% 3,106 -26 $1,547 $66,295,000 $20 5
5 N Delta Farce LGF $3,500,000 - 1,931 - $1,812 $3,500,000 - 1
6 3 Fracture NL $2,900,000 -21.5% 2,202 -163 $1,316 $30,980,000 - 4
7 4 The Invisible BV $2,202,000 -32.5% 1,943 -76 $1,133 $15,546,000 - 3
8 9 Hot Fuzz Rog. $1,655,000 -25.4% 1,236 -30 $1,338 $18,930,000 - 4
9 5 Next Par. $1,604,000 -44.5% 2,017 -716 $795 $14,604,000 - 3
10 7 Meet the Robinsons BV $1,600,000 -38.9% 1,640 -467 $975 $94,094,000 - 7
11 8 Blades of Glory P/DW $1,415,000 -41.3% 1,436 -677 $985 $113,839,000 $61 7
12 N The Ex MGM/W $1,355,000 - 1,009 - $1,342 $1,355,000 - 1

Yeah, that is pretty good. Ended up with only a 60% drop off.

The Ex bombing

Only a 60% drop? Hulk had a similar drop and everyone was piling on calling it a failure, a disappointment, blah, blah...well the same should be said about Spider-Man.

Well I think Zach Braff might turn out to be a 'One hit wonder' at the Box Office.
Scrubs is one of/If not my favorite show of all time but the movie he made before 'The EX', 'Last Kiss' looked about as intresting as paint drying.
I can't believe 'Georgia Rule' took third at the Box Office. Who the hell wants to go see a Lindsay Lohan movie-the reviews for the movie are awful.

Except Spider-man's opening was $90 million higher than Hulk.

Wild Hogz got horrible notices. Zodiac got glowing reviews. Both opened the same weekend. Wild Hogz was a hit, Zodiac tanked and will most likely be forgotten. Shit happens. Bottomline.

Spidey 3 will be the lowest grosser of the saga, but still a major hit. I wonder how Shrek will fare next weekend? Could it also debut past the $100 million mark?