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NEC Creates Chip that will play BOTH Blu-Ray and HD-DVD

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NEC Creates Chip that will play BOTH Blu-Ray and HD-DVD

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Old 10-12-06 | 09:19 AM
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NEC Creates Chip that will play BOTH Blu-Ray and HD-DVD

http://news.xinhuanet.com/english/20...nt_5189776.htm

BEIJING, Oct. 11 (Xinhuanet) -- NEC has announced it is ready to distribute a new controller chip that may bring a cease-fire in the battle between Sony's Blu-ray and Toshiba's HD-DVD. The new NEC chip is designed to play both HD-DVD and Blu-Ray content.

The price of the chip is around 84 U.S. dollars and NEC has said that will reach estimated shipments of around 300,000 by April next year.

NEC said another key part, an optical pickup usable on machines using both new DVD formats, is being developed by another manufacturer.

"We are in talks with that company so that the pickup can be built into a new line of personal computers due to hit the market next spring," an NEC official said.

Blu-ray and HD-DVD discs are the same size as the current DVD, but each use a more advanced laser technology to expand storage. These new formats offer massive storage capacity, a must for High Definition content, by using a shorter wavelength blue laser.

High Definition videos/pictures contain more pixels and scan lines in a frame, and are able to present objects in more significant detail. Both formats can accommodate High Definition video content of resolutions up to 1080p.

Thanks to this greater storage capacity, the uncompromised, multichannel audio content is made available: more advanced Dolby Digital Plus, Dolby TrueHD and DTS-HD, which offer up to eight channels of audio, are all supported by the new formats.

The unification of the formats may be the best bet to end the format wars. NEC is not the first company trying to figure out how to end the conflict between HD-DVD and Blu-Ray.

In June, IDG News Service reported Samsung's intention to explore the possibility of creating a dual player

This is good news indeed.
Old 10-12-06 | 09:32 AM
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As brought up every time this tyoe of equipment is rumored, it probably won't pass approval by the BD forum and Sony. I'm sure the DVD forum would be loathe to license this either at this point.
Old 10-12-06 | 09:46 AM
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And, as brought up right away after that each time, who cares what Sony wants? Somebody will make it anyway.

Doesn't seem like much of a big deal, though. Not like the laser assembly from Ricoh. I mean, it's just a controller chip that can handle both kinds of software. Anybody with half an ounce of computer knowledge knew this could be made.
Old 10-12-06 | 09:49 AM
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Originally Posted by Spiky
And, as brought up right away after that each time, who cares what Sony wants? Somebody will make it anyway.
Unfortunately, all the companies that Sony wooed to the dark side care...mostly because of the contracts that they signed with BD.
Old 10-12-06 | 10:41 AM
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Originally Posted by Damed
This is good news indeed.
Well, depends on who you ask. There are many here who think that this is horrible news as this will prolong the format war.
Old 10-12-06 | 10:48 AM
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Originally Posted by namja
Well, depends on who you ask. There are many here who think that this is horrible news as this will prolong the format war.
What I mean by "good news" is that if you buy a player with this chip, and eventually 1 format wins, you're still in the clear. 0 chance of having a collector's item.
Old 10-12-06 | 10:48 AM
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Originally Posted by digitalfreaknyc
Unfortunately, all the companies that Sony wooed to the dark side care...mostly because of the contracts that they signed with BD.
Bummer for them, not me.
Old 10-12-06 | 10:50 AM
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Originally Posted by Damed
What I mean by "good news" is that if you buy a player with this chip, and eventually 1 format wins, you're still in the clear. 0 chance of having a collector's item.
Well, if these DO come out, there's no format war any more. Who the hell would buy a player that only plays one of the formats? And if that's the case, why bother producing 2 different types of discs? The studios would just go for the cheaper manufacturing solution which is HD DVD.

So, as i said, bring it on.
Old 10-12-06 | 11:14 AM
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Originally Posted by digitalfreaknyc
Well, if these DO come out, there's no format war any more. Who the hell would buy a player that only plays one of the formats?
Well, it depends on how expensive they are when they come out. If they cost the same as or more than BD standalones, many people may still opt for the cheaper HD DVD player for at least the short-run, only upgrading later if BD support seems necessary or desirable, and is cheaper.

And if that's the case, why bother producing 2 different types of discs? The studios would just go for the cheaper manufacturing solution which is HD DVD.
I agree that if dual-format players become predominent, then studios will most likely produce only one type of HD disc per title. However, that may not necessarily be HD DVD. Sony would stick with BD out of corporate interests, and Fox may stick with it due to DRM concerns. I could even see a company like Warner releasing the occasional BD when a title needs 50 GB of space.
Old 10-12-06 | 11:22 AM
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That isn't what happened with high-rez audio. The studios still stuck to one or the other. And then both formats died out for other reasons.
Old 10-12-06 | 11:25 AM
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Originally Posted by Spiky
That isn't what happened with high-rez audio. The studios still stuck to one or the other. And then both formats died out for other reasons.
Methinks this is a bit different.

There are a helluva lot more people interested in HD material than high rez audio.

Again, Ipod anyone?
Old 10-12-06 | 12:09 PM
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Originally Posted by digitalfreaknyc
Well, if these DO come out, there's no format war any more. Who the hell would buy a player that only plays one of the formats? And if that's the case, why bother producing 2 different types of discs? The studios would just go for the cheaper manufacturing solution which is HD DVD.
That is my thought as well.
Old 10-12-06 | 12:17 PM
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Originally Posted by kvrdave
That is my thought as well.
If they go to dual-format players then no one will buy the others. If no one buys the others then everyone will start to make dual-format players. If there's dual-format players, there's no reason to release 2 different discs (for WB/Paramount) and they'll probably go for the cheaper/easier to manufacture type which would be HD DVD.

Regardless, that would be the same as having 1 format which they couldn't agree to do in the first place. I see it as a domino effect that is "all too easy" for my taste. If it WERE this easy, they would have done it in the first place and saved themselves the trouble. I just seriously doubt it will happen.

Last edited by digitalfreaknyc; 10-12-06 at 02:17 PM.
Old 10-12-06 | 02:12 PM
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Originally Posted by digitalfreaknyc
Well, if these DO come out, there's no format war any more. Who the hell would buy a player that only plays one of the formats? And if that's the case, why bother producing 2 different types of discs? The studios would just go for the cheaper manufacturing solution which is HD DVD.
I find it difficult to refute this logic. HD DVD wouldn't want to license this tech because it gives BD a foothold, and BD wouldn't want it for the same reason, plus the reason DFNYC cited above. Also, it DOES matter what Sony thinks. Even if the chip is designed, it cannot be sold without first obtaining a license from Sony/BD and the DVD Forum to do so.
Old 10-12-06 | 02:34 PM
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Would a multi-format player really solve any problems once the game systems & add-ons come out? Wouldn't the studios still have to publish in both formats to appease everyone?
Old 10-12-06 | 02:43 PM
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Originally Posted by Qui Gon Jim
I find it difficult to refute this logic. HD DVD wouldn't want to license this tech because it gives BD a foothold, and BD wouldn't want it for the same reason, plus the reason DFNYC cited above. Also, it DOES matter what Sony thinks. Even if the chip is designed, it cannot be sold without first obtaining a license from Sony/BD and the DVD Forum to do so.
Hmm. You make a good point, although I find it hard to believe NEC would publish shipment estimates of 300,000 by April unless they had already sorted out the legalities.
Old 10-12-06 | 03:40 PM
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Originally Posted by DthRdrX
Would a multi-format player really solve any problems once the game systems & add-ons come out? Wouldn't the studios still have to publish in both formats to appease everyone?
That's a good question. First off, a combo player wouldn't "solve" any large issues at first, since it'd just be one player. At most, it'd appease some people who want a single player without worrying about choosing between the formats.

If combo players became prevelent, then there's the concern towards the consumers that bought single-format before that occurred. With the video-game systems, so far each only supports one format. The PS3 uses BD for games, so BD will continue on even if it's just supplying games. Microsoft could theoretically produce a combo add-on for the 360. It's possible PS3 could go combo as well to make the system more appealing for movie viewing, although that's probably unlikely.

The real question would come down to the studios as to whether they want to produce for both formats. Right now we have a few studios that so far okay with only producing for one format. So some may be fine with ignoring a subsection of the market in exchange for dealing with one less format. Many of the single-format owners may end up uprgading to a combo-player later on. I could also see some studios releasing select major new releases on both while releasing lower-profile catalog titles on only one format.
Old 10-12-06 | 05:57 PM
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I agree that initially, it would make little difference to the studios' approach to releases. The largest unknowns would seem to be a) what criteria the studios would use to determine when to change their model, and b) when that threshold would be reached. And all of that would obviously depend on consumer acceptance of combo player(s).

A "best case" scenario would probably be that two or more manufacturers produce affordable combo players sometime next year, and they sell well enough that they become the de facto standard in the standalone player market by the end of 2007 or early 2008. In that case, it would be likely that most single-format owners (especially people who use a PS3 or XBox 360 as their movie player) would upgrade to a combo player within a couple of years. Then the studios would be free to choose one format or the other, without fear of losing sales.

A "worst case" scenario would be that Toshiba and/or Sony successfully shut down development of any combo machine, and it never sees the light of day. However, I don't see that happening. I'm not a legal expert, but I think that might constitute an anti-trust violation, if a CE is denied the ability to produce a BD or HD DVD compatible player, simply based on the fact that the player could also play a video format that one party or the other doesn't like.

The reality is probably somewhere in the middle, where the opposing camps fight against the combos, but eventually lose, and by 2009-2010 they begin to dominate the standalone market. In the meantime, since it is clear that neither format is going away anytime soon, most studios (except Sony and Universal, probably) will begin releasing titles in both formats, and may continue to do so for a while after combo players are commonplace.
Old 10-12-06 | 09:46 PM
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I honestly don't think Sony OR Universal will ever release movies on the other format unless their format is dead. I just don't see it happening.
Old 10-12-06 | 10:04 PM
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Agreed 100%. But that is a different topic. If combo players became relevant to the world, they would definitely continue to use their preferred format.

I see combos as either a great boost to both formats or a danger to defeat both. (not just one)
Old 10-12-06 | 10:09 PM
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It's quite possible that by the time a dual-format player comes out, they'd be doomed already. They have to strike before people just "accept" that it'll never catch on.

That's why I think that the next (first) year is the one that will decide this whole thing. Hollywood and the industry are moving far faster than they ever have before.
Old 10-13-06 | 03:57 AM
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I agree that everything will be far more clear next year. If both formats achieve a sort of parity in the marketplace, the pressure to move to dual format players will be tremendous.

My question to all the hd dvd supporters: given that many chose hd dvd for its lower price, how much of a premium would you be willing to pay to get a dual format player?
Old 10-13-06 | 09:04 AM
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Originally Posted by digitalfreaknyc
Unfortunately, all the companies that Sony wooed to the dark side care...mostly because of the contracts that they signed with BD.
The BDA license apparently DOES allow them to make Hybrid players - but they cannot make HD DVD-only players.
Old 10-13-06 | 09:08 AM
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Originally Posted by RoboDad
A "worst case" scenario would be that Toshiba and/or Sony successfully shut down development of any combo machine, and it never sees the light of day. However, I don't see that happening. I'm not a legal expert, but I think that might constitute an anti-trust violation, if a CE is denied the ability to produce a BD or HD DVD compatible player, simply based on the fact that the player could also play a video format that one party or the other doesn't like.

The reality is probably somewhere in the middle, where the opposing camps fight against the combos, but eventually lose, and by 2009-2010 they begin to dominate the standalone market. In the meantime, since it is clear that neither format is going away anytime soon, most studios (except Sony and Universal, probably) will begin releasing titles in both formats, and may continue to do so for a while after combo players are commonplace.
Good points - on this bit too.

Samsung and LG were reportedly on the verge of filing a restraint of trade lawsuit against Sony and BDA, but it's rumoured that a back-room compromise was reached to allow them to make Hybrid player after a certain date.

Toshiba has announced that they won't make a hybrid, but will leave that to others.

There is no evidence that Toshiba has ever tried to block hybrid players.
Old 10-13-06 | 10:12 AM
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As far as what I've heard, those two manufacturers aren't making hybrids right now. It's something else...


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