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CBS to air episodes of Veronica Mars before its Second season premiere

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CBS to air episodes of Veronica Mars before its Second season premiere

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Old 07-21-05 | 03:34 PM
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CBS to air episodes of Veronica Mars before its Second season premiere

Hopefully this move helps the show ratings.

LOS ANGELES (Zap2it.com) UPN is turning to its Viacom big brother to give "Veronica Mars" some extra exposure before its second season.
CBS will air four episodes of the critically hailed but under-watched series, starting with back-to-back episodes on Friday, July 29. Additional episodes will air Aug. 5 and 12. It's the first time a UPN show has aired on its larger corporate sibling.


"'Veronica Mars' is a smart, intelligent show with a fabulous star in Kristen Bell, and like many other great series, it simply needs more exposure to gain real traction," says Dawn Ostroff, president of UPN Entertainment. "By airing these episodes ... on America's number one network, CBS, our hope is that even more people will discover how wonderful this drama is and become loyal viewers in the fall."


CBS has been averaging about 4.8 million viewers with "60 Minutes II" in the 8 p.m. ET Friday spot in recent weeks. Those aren't world-beating numbers, but they're still about double the season average for "Veronica Mars."
Ostroff says the "Mars" crossover represents a "positive way for the divisions to work together and support each other," but she insists that this won't become a regular affair. "We are our own vibrant network," she says.

The four "Veronica Mars" episodes airing on CBS (kicking off with the pilot episode at 8 p.m. on the 29th) will tilt more toward close-ended storylines, rather than dealing with last season's overarching mystery of Lily Kane's murder. That was a conscious choice, Ostroff says, to "bring [new viewers] into the world" of the show without leaving them scratching their heads over the big mystery.

Ostroff also says that once the season starts, UPN will do a few things to make sure that the audience for "Mars'" new lead-in, "America's Next Top Model," stays around. They include a guest appearance by last spring's "Top Model" winner, Naima Mora, in the season premiere and dinner with "Veronica's" male cast members for a "Top Model" challenge winner later in the season.
Old 07-21-05 | 03:35 PM
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Interesting strategy.
Old 07-21-05 | 03:54 PM
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unless, cbs advertises this heavily (like during highly rated programing), it'll probably get crappy ratings, and the people who normally watch 60 minutes will wonder why this is on instead. (hey, at least i can watch a few episodes in hd, since upn isn't hd on comcast, and there is a rumor that the dvd's might be full frame)
Old 07-21-05 | 05:50 PM
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Any exposure is good exposure for this great show
Old 07-21-05 | 06:34 PM
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It would have been smarter to air the entire first season over the whole summer. Now that is a way to pick up viewers.

Well maybe...
Old 07-22-05 | 07:29 AM
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The 4 episodes to air are:

Friday, July 29 (8:00-9:00 PM, ET/PT) "Pilot" --
Spoiler:
After coming to the aid of the new kid, sophomore Wallace Fennel, who's been duct-taped to the school's flagpole, Veronica ends up incurring the wrath of the thugs who put him there, Eli "Weevil" Navarro and his P.C.H. Biker Boyz. To get Weevil and his gang off her and Wallace's case, Veronica devises an intricate plan that helps some of Weevil's cronies avoid trouble with the law.


Friday, July 29 (9:00-10:00 PM, ET/PT) "Echolls Family Christmas" --
Spoiler:
When Weevil's poker winnings go missing after a game at Logan's place, Veronica questions each player to piece together the evening's events and catch the thief. Meanwhile, on the eve of the Echolls' annual Christmas party extravaganza, Keith is hired by Lynn Echolls (guest star Lisa Rinna) to track down one of her husband Aaron's (guest star Harry Hamlin) potential stalkers.


Friday, August 5 (8:00-9:00 PM, ET/PT) "Clash of the Tritons" --
Spoiler:
When a family accuses Veronica of providing a fake ID to their son, now in an alcohol-induced coma, and files suit, the search to find who’s really responsible leads Veronica to a clandestine, exclusive organization operating on Neptune High's campus with a possible connection to Duncan. Meanwhile, Aaron Echolls (guest star Harry Hamlin) hires Keith to find out who’s been supplying pictures to the tabloids that have humiliated his wife Lynn (guest star Lisa Rinna). Later, Veronica bugs Ms. James' (guest star Paula Marshall) office to eavesdrop on grief counseling sessions, and learns some surprising information about her friends.


Friday, August 12 (8:00-9:00 PM, ET/PT) "Ruskie Business" --
Spoiler:
Veronica surprisingly finds herself working as a "love detective" when she's asked to track down her friend Meg's secret admirer and a Russian bride's estranged fiancé. Meanwhile, after discovering that one of Lynn Echolls' credit cards is in use, Veronica and Logan go to a Los Angeles hotel in hopes of finding her or a clue. Alyson Hannigan (UPN's "Buffy The Vampire Slayer") guest stars as Logan's half-sister Trina Echolls.
Old 07-22-05 | 07:56 AM
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Originally Posted by B.A.
It would have been smarter to air the entire first season over the whole summer. Now that is a way to pick up viewers.
My thoughts exactly. I was hoping I could catch up with the entire season. I guess this is better than nothing.

Maybe I'll just TiVo the 2nd season until I can rent and watch the first on 10/11.
Old 07-22-05 | 08:11 AM
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Originally Posted by B.A.
It would have been smarter to air the entire first season over the whole summer. Now that is a way to pick up viewers.

Well maybe...
Yeah I would have liked to have seen that too. Maybe it would have been more feasible running it on MTV (running in house ads like crazy) though as I couldn't see CBS giving two hours a week for 12 weeks to this show (no matter how great it is).

Sadly the cynic in me doesn't think this will do a whole lot of good since this show is so heavily serialized. But you never really know right?
Old 07-22-05 | 12:33 PM
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Originally Posted by LorenzoL
The 4 episodes to air are:

Friday, July 29 (8:00-9:00 PM, ET/PT) "Pilot" --
Spoiler:
After coming to the aid of the new kid, sophomore Wallace Fennel, who's been duct-taped to the school's flagpole, Veronica ends up incurring the wrath of the thugs who put him there, Eli "Weevil" Navarro and his P.C.H. Biker Boyz. To get Weevil and his gang off her and Wallace's case, Veronica devises an intricate plan that helps some of Weevil's cronies avoid trouble with the law.


Friday, July 29 (9:00-10:00 PM, ET/PT) "Echolls Family Christmas" --
Spoiler:
When Weevil's poker winnings go missing after a game at Logan's place, Veronica questions each player to piece together the evening's events and catch the thief. Meanwhile, on the eve of the Echolls' annual Christmas party extravaganza, Keith is hired by Lynn Echolls (guest star Lisa Rinna) to track down one of her husband Aaron's (guest star Harry Hamlin) potential stalkers.


Friday, August 5 (8:00-9:00 PM, ET/PT) "Clash of the Tritons" --
Spoiler:
When a family accuses Veronica of providing a fake ID to their son, now in an alcohol-induced coma, and files suit, the search to find who’s really responsible leads Veronica to a clandestine, exclusive organization operating on Neptune High's campus with a possible connection to Duncan. Meanwhile, Aaron Echolls (guest star Harry Hamlin) hires Keith to find out who’s been supplying pictures to the tabloids that have humiliated his wife Lynn (guest star Lisa Rinna). Later, Veronica bugs Ms. James' (guest star Paula Marshall) office to eavesdrop on grief counseling sessions, and learns some surprising information about her friends.


Friday, August 12 (8:00-9:00 PM, ET/PT) "Ruskie Business" --
Spoiler:
Veronica surprisingly finds herself working as a "love detective" when she's asked to track down her friend Meg's secret admirer and a Russian bride's estranged fiancé. Meanwhile, after discovering that one of Lynn Echolls' credit cards is in use, Veronica and Logan go to a Los Angeles hotel in hopes of finding her or a clue. Alyson Hannigan (UPN's "Buffy The Vampire Slayer") guest stars as Logan's half-sister Trina Echolls.
from the looks of it, these are more stand alone episodes, then the big mystery episodes.
Old 07-22-05 | 02:47 PM
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Originally Posted by Rypro 525
from the looks of it, these are more stand alone episodes, then the big mystery episodes.
In the first article:

The four "Veronica Mars" episodes airing on CBS (kicking off with the pilot episode at 8 p.m. on the 29th) will tilt more toward close-ended storylines, rather than dealing with last season's overarching mystery of Lily Kane's murder. That was a conscious choice, Ostroff says, to "bring [new viewers] into the world" of the show without leaving them scratching their heads over the big mystery.
Old 07-29-05 | 03:16 PM
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Remember to watch Veronica Mars tonight!

Make sure that your friends, neighbors, relatives, and anyone else who has a tv watches too.

Big, big ratings...let's shock CBS and UPN tonight and make the show number 1.
Old 07-29-05 | 03:30 PM
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Originally Posted by dolphinboy
Remember to watch Veronica Mars tonight!

Make sure that your friends, neighbors, relatives, and anyone else who has a tv watches too.

Big, big ratings...let's shock CBS and UPN tonight and make the show number 1.
Got hooked on "MONK" when it crossed over to ABC during its 1st season (and part of its second season.) Will catch it tonite.


And I get to watch her in HD.
Old 07-29-05 | 04:10 PM
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Thanks for the reminder!
Old 07-29-05 | 07:00 PM
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It's on right now - and it's not in HD.
Old 07-29-05 | 10:50 PM
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WSPA in Greenville, SC showed it in HD.

Sounds like someone at your local station forgot to flip the switch. Our NBC station used to do that all the time.
Old 07-30-05 | 08:10 AM
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I figured as much. Asswipes.
Old 07-30-05 | 06:55 PM
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NBC Takes Friday; 'Mars' OK for CBS
(Saturday, July 30 08:38 AM)

NBC won the ratings race Friday, but the more interesting battle was between cult favorites "Veronica Mars" and "Arrested Development," with the former's run on CBS winning out.

"Dateline," 4.5/10, won the 8 p.m. hour for NBC. Reruns of "8 Simple Rules," 2.7/6, and "Hope & Faith," 2.8/6, put ABC in second. A showing of "Veronica Mars" on CBS (a Viacom sibling of the show's usual home, UPN) averaged 2.5/5, good enough for third. UPN came in fourth with the movie "Gang of Roses." Two episodes of "Arrested Development" averaged 1.5/3 for FOX. The WB trailed with "What I Like About You" and "Blue Collar TV."

Things stayed pretty much the same at 9 p.m., with "Dateline" improving slightly to 4.7/9 to hold its lead. ABC averaged 2.8/5 with a second "Hope & Faith" and "Less Than Perfect." Another hour of "Veronica Mars" on CBS came in at 2.3/5, tying for third with UPN's movie. A second hour of "Arrested Development" on FOX tied for fifth with The WB's "Reba" and "Living with Fran."

while those aren't terrific numbers by any means, thats about 4.5 million viewers, when vm's average last season was just under 2 million a season on upn.
Old 07-30-05 | 08:33 PM
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Originally Posted by Rypro 525
NBC Takes Friday; 'Mars' OK for CBS
(Saturday, July 30 08:38 AM)

NBC won the ratings race Friday, but the more interesting battle was between cult favorites "Veronica Mars" and "Arrested Development," with the former's run on CBS winning out.

"Dateline," 4.5/10, won the 8 p.m. hour for NBC. Reruns of "8 Simple Rules," 2.7/6, and "Hope & Faith," 2.8/6, put ABC in second. A showing of "Veronica Mars" on CBS (a Viacom sibling of the show's usual home, UPN) averaged 2.5/5, good enough for third. UPN came in fourth with the movie "Gang of Roses." Two episodes of "Arrested Development" averaged 1.5/3 for FOX. The WB trailed with "What I Like About You" and "Blue Collar TV."

Things stayed pretty much the same at 9 p.m., with "Dateline" improving slightly to 4.7/9 to hold its lead. ABC averaged 2.8/5 with a second "Hope & Faith" and "Less Than Perfect." Another hour of "Veronica Mars" on CBS came in at 2.3/5, tying for third with UPN's movie. A second hour of "Arrested Development" on FOX tied for fifth with The WB's "Reba" and "Living with Fran."

while those aren't terrific numbers by any means, thats about 4.5 million viewers, when vm's average last season was just under 2 million a season on upn.
It's good news. I wish CBS could air the show all the time.

What a world we live in, when crap like Dateline doubles the audience of a great scripted show like VM.

If they had aired the entire season this summer on CBS, I think the numbers would have gone up and up. Probably, sadly, not catching Dateline but still getting to a solid second place.

That might have really brought a lot of those viewers from CBS to UPN. If the shows doesn't get better ratings on UPN, at least we now have evidence that it's the network and not the show. We knew it before, but they would never have admitted it. For the most part, the 2nd and 3rd place numbers were almost even and the viewers of those other shows are used to seeing it at that time. That's not a show you would cancel.
Old 07-31-05 | 07:36 AM
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I'm glad that UPN is at least making some effort to promote this show. Although the CBS numbers are not great, I believe that they were bigger numbers than what the show reruns have gotten during the summer on UPN.

I just get the feeling that this show will never make it beyond being a critically praised show. It's sad to think that the TV audience nowadays prefer dumb reality shows over a well written scripted show.
Old 07-31-05 | 07:55 PM
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Does UPN show the same shows everywhere all the time?

My local UPN station shows VM every Sunday at 5pm.

So they have the regular re-runs on Wed, some shows on CBS, and one episode every Sunday. That's pretty damn good!

This weekend they showed the episode where Veronica dressed up like Madonna.

I really wish they would have found a permanent role for Alyson Hannigan on this show. Maybe it's my Buffy bias talking, but I don't think so.

She has just the right personality and ability for this kind of smart show and, instead, she's going to be wasted on what appears to be a totally craptacular sitcom.
Old 08-01-05 | 09:56 PM
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Originally Posted by dolphinboy

I really wish they would have found a permanent role for Alyson Hannigan on this show. Maybe it's my Buffy bias talking, but I don't think so.

She has just the right personality and ability for this kind of smart show and, instead, she's going to be wasted on what appears to be a totally craptacular sitcom.
eh, i think it looks pretty funny. just watched my recorded pilot in hd (damn that show looks great in hd), great pilot, will def. pick up the dvd to follow the mystery of the murder. I am also glad that it seemed that the show also had stand alone episodes, so its easier to to watch episodes on their own without having one big plot over a season.
Old 08-04-05 | 10:51 AM
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Any word on Friday's ratings?
Old 08-04-05 | 12:14 PM
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Originally Posted by Daytripper
Any word on Friday's ratings?
Yes. Several words, in fact. Press the "PAGE UP" button on your keyboard a couple of times.
Old 08-04-05 | 10:11 PM
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Originally Posted by Adam Tyner
Yes. Several words, in fact. Press the "PAGE UP" button on your keyboard a couple of times.
Sorry I had been keeping an eye on this thread and quickly paged down hoping I'd see someone talk about the ratings before asking. Don't know how I missed it.
Old 08-06-05 | 06:44 PM
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for those interested
NBC's newsmagazine "Dateline" won the 8 p.m. hour with a 4.6/9. ABC took second with reruns of "8 Simple Rules," 2.6/6, and "Hope & Faith," 2.7/6. "Veronica Mars" continued its tryout on CBS and came in third with a 2.5/5. UPN finished fourth with the movie "American Outlaws." FOX got a 1.9/4 from two episodes of "Arrested Development," which beat The WB's "What I Like About You" and "Blue Collar TV."

its still has all of the viewers from the previous week. (and our fucking cbs station didn't play it in hd, but in full frame at 1:35 in the morning )


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