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Candy maker will no longer run "man kiss" spot on TV or Web after gays complain.

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Candy maker will no longer run "man kiss" spot on TV or Web after gays complain.

Old 02-06-07, 08:34 PM
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Candy maker will no longer run "man kiss" spot on TV or Web after gays complain.

Snickers ad pulled after complaints from gays
<img src=http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070206/070206_snickers_hmed_1p.hmedium.jpg>
Two auto mechanics study a car engine moments before their accidental kiss in a scene from a Super Bowl ad for Snickers. The candy maker has pulled the ads after complaints that the marketing campaign was anti-homosexual.

HACKETTSTOWN, N.J. - A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.

The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something “manly.” One of the alternate endings on the Snickers Web site showed the men attacking each other.

The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M’s and other candies.

The Web site also featured video of players from the Super Bowl teams reacting to the kiss.

<b>“This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country,” Human Rights Campaign president Joe Solmonese said in a statement.</b><i> No, it means straight guys cringe and jeer at the sight of two men kissing. I cringe too, if I were to actually see such a thing. What they do when I'm not looking is their own business. As for gay and lesbian schoolchildren on the playground, we picked on them when I was a kid without the commercial.</i>

GLAAD spokesman Marc McCarthy said Tuesday the group believed “this kind of prejudice was inexcusable.”

Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.

“As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer,” Nathanson wrote.

“Feedback from our target consumers has been positive. In addition, many media and Web site commentators of this year’s Super Bowl commercial line-up ranked the commercial among this year’s top 10 best." She noted that USA Today ranked it No. 9.

“We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent,” she wrote.

Masterfoods brands include Uncle Ben’s rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company.
_________________________________________________________________

I don't watch the superbowl, and didn't see the ad. I'm sure it was humorous, and confident it wasn't intended to offend gays.
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Old 02-06-07, 08:36 PM
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I thought it was a stupid ad.
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Old 02-06-07, 08:37 PM
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I thought that might happen. I think it is the wrong move by the group, personally. They would probably do themselves more good if they embraced the ad.
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Old 02-06-07, 08:42 PM
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They would have sold a lot more Snickers if they used hot lesbians.
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Old 02-06-07, 09:20 PM
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Originally Posted by Red Dog
They would have sold a lot more Snickers if they used hot lesbians.
I would have immediately gone out and bought a case
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Old 02-06-07, 10:30 PM
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Paging art to thread #491773


Fucks sakes...people need to lighten up.
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Old 02-06-07, 11:08 PM
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No, it means straight guys cringe and jeer at the sight of two men kissing. I cringe too, if I were to actually see such a thing. What they do when I'm not looking is their own business. As for gay and lesbian schoolchildren on the playground, we picked on them when I was a kid without the commercial.
Dude, grow up and act like an adult. People are going to do things in front of you that you don't like, and acting like a twelve year old is ridiculous and embarrassing. I don't like seeing straight people making out on the train, but I don't roll my eyes and make faces.

And are you seriously proud of the fact that you made fun of other kids? Yeah, you're real manly. This thread can barely contain it.
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Old 02-06-07, 11:10 PM
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Originally Posted by Tracer Bullet
Dude, grow up and act like an adult. People are going to do things in front of you that you don't like, and acting like a twelve year old is ridiculous and embarrassing. I don't like seeing straight people making out on the train, but I don't roll my eyes and make faces.
I don't like when straight peole make out in public, either. But its much less of a scene.

And are you seriously proud of the fact that you made fun of other kids?
Never said proud. Its the reality though. Happened in my schoolyard and I'm sure just about every schoolyard in the country. Just how it is. If I could re-do my childhood, I wouldn't have participated in taunting the gay kids.
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Old 02-06-07, 11:12 PM
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Originally Posted by ukywyldcat
I don't like when straight peole make out in public, either. But its much less of a scene.
I kiss my boyfriend in public all the time, and not just in New York. If you have a problem with that, that's not my problem.


If I could re-do my childhood, I wouldn't have participated in taunting the gay kids.
How big of you.
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Old 02-06-07, 11:17 PM
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Originally Posted by Tracer Bullet
I kiss my boyfriend in public all the time, and not just in New York. If you have a problem with that, that's not my problem.
Great.
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Old 02-07-07, 12:22 AM
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Originally Posted by Red Dog
They would have sold a lot more Snickers if they used hot lesbians.
I dunno .. lesbians ripping the hair off their chests would kill it for me.
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Old 02-07-07, 04:47 AM
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It's a No win/Win situation. Frankly I agree that the gays should embrace this ad and not get all bent outa shape about it. Were the gays this offened by the "That's not a pillow!" scene in "Planes, Trains, and Automobiles?" That's what this ad reminded me of.

No Win...Sadly using two men in this manner is gonna piss someone off even in 2007 America. If not uptight Gays then uptight Straights. Even if you had used two women the ad would still piss someone off. The funny part is if they had used either 2 HOT men or 2 Hot women it <i> really</i> woulda pissed people off because by using Not Hot people the whole thing looks accidental. 2 hot people would be sexy and viewed as lascivious in certain circles.

Win...Publicity. We're talking about this ad more than any other Soup Bowl ad even after it gets pulled.

Last edited by Giantrobo; 02-07-07 at 04:59 AM.
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Old 02-07-07, 08:48 AM
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Originally Posted by Red Dog
I thought it was a stupid ad.
Agreed.
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Old 02-07-07, 08:51 AM
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They should just take it off the air for being a bad, unfunny commercial .

Reminds me of the Cheerios "Nut n Honey" ads which were taken off the air too due to complaints.
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Old 02-07-07, 09:07 AM
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Originally Posted by Giantrobo
It's a No win/Win situation. Frankly I agree that the gays should embrace this ad and not get all bent outa shape about it. Were the gays this offened by the "That's not a pillow!" scene in "Planes, Trains, and Automobiles?" That's what this ad reminded me of.
That movie was released twenty years ago. To me, that's like saying that blacks in 1975 shouldn't have been offended by Amos n' Andy.
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Old 02-07-07, 10:50 AM
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Originally Posted by Giantrobo
It's a No win/Win situation. Frankly I agree that the gays should embrace this ad and not get all bent outa shape about it. Were the gays this offened by the "That's not a pillow!" scene in "Planes, Trains, and Automobiles?" That's what this ad reminded me of.
From what I've heard, GLAAD's problem isn't with the ad itself -- it's with the fact that Snickers supplemented it with a website that was full of clips of football players saying "Ewww! [email protected] are gross!"
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Old 02-07-07, 02:23 PM
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Originally Posted by crazyronin
I would have immediately gone out and bought a case
I didn't know you could buy lesbians by the case.
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Old 02-07-07, 04:16 PM
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Originally Posted by bhk
I didn't know you could buy lesbians by the case.
Chocolate covered lesbians...
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Old 02-07-07, 04:28 PM
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JasonF, exactly right. It wasn't the ad so much as the website which got criticized in the gay press.

And the criticisms were less "that commerical is homophobic" and more "now you see why pro athletes all stay in the closet."
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Old 02-07-07, 04:39 PM
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That reminded me of Nike commerical during Olympic (2004 I believe) where serial killer tried to kill woman (played by Olympic athlete), she escaped and the killer tried to chase her but she's too fast. Killer gave up on her. It was pulled because of 20,000 complaints (all women) made to NBC and NBC pulled it off. Sheesh...
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Old 02-07-07, 04:42 PM
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Originally Posted by adamblast
JasonF, exactly right. It wasn't the ad so much as the website which got criticized in the gay press.

And the criticisms were less "that commerical is homophobic" and more "now you see why pro athletes all stay in the closet."
Okay, that makes more sense. Since I'm not gay I can't really say if I would be offended, but it seemed to me that the commercial was actually making fun of straight guys who feel the need to "do something manly" to get over an accidental kiss. The joke was that they couldn't just say "whoops" and let it go. They were so uptight that they had to prove to each other they were "real men."
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Old 02-08-07, 01:49 AM
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Originally Posted by JasonF
From what I've heard, GLAAD's problem isn't with the ad itself -- it's with the fact that Snickers supplemented it with a website that was full of clips of football players saying "Ewww! [email protected] are gross!"
Ok, fair enough. I've been following the story on tv but the only mention of what's on Snicker's site was in relation to the alternative endings they shot for the ad.
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Old 02-08-07, 02:12 AM
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Originally Posted by Tracer Bullet
That movie was released twenty years ago. To me, that's like saying that blacks in 1975 shouldn't have been offended by Amos n' Andy.

I guess. But then again <i>to me</i>, the scene wasn't the same as Amos and Andy. If anything, the scene stereotyped the silly way <i>straight guys freak out over things like that,</i> and it's not like the whole movie was built on stereotyping gays. If anything the joke is on Straight males and it lasted for one scene.

Amos and Andy's whole show was built on stereotyping blacks.

Last edited by Giantrobo; 02-08-07 at 02:15 AM.
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Old 02-08-07, 01:15 PM
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I honestly saw that commercial and thought "well, that's gonna piss someone off."

I can't believe it got made, to be honest. I work in corporate video production and occasionally deal with ad agencies. The number of people that approve this stuff is usually pretty high, and someone always has an opinion about the controversial stuff.

I've had to take an employee photo out of a montage because the person's boobs were too big. I've had to digitally remove a ketchup bottle in the background of a training video because it wasn't the right brand. I had to change a milk carton from skim to whole milk because....actually, I can't remember why I had to do it - some stupid reason I'm sure.

Anyway, the littlest things set people off - this was so obviously offensive that it's amazing it ever aired.
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Old 02-08-07, 01:19 PM
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Originally Posted by Draven
Anyway, the littlest things set people off...
Once upon a time, everyone had thick skin. The country has gone down the shitter ever since people realized how much they could gain by exploiting their sensitivities.
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