Go Back  DVD Talk Forum > General Discussions > Other Talk
Reload this Page >

Mountain Dew says it's time...

Other Talk "Otterville"

Mountain Dew says it's time...

Old 04-23-14, 01:39 PM
  #1  
DVD Talk Legend
Thread Starter
 
chuckd21's Avatar
 
Join Date: May 1999
Location: Florida
Posts: 10,700
Likes: 0
Received 1 Like on 1 Post
Mountain Dew says it's time...



http://www.fool.com/investing/genera...-baja-bla.aspx

PepsiCo is again mining its partnership with Taco Bell, with plans to start selling the Mexican chain's popular Mountain Dew Baja Blast drinks in bottles and cans for the first time next month.

The soda and snack food company says it's planning a national TV ad for the drink, which will be available for a limited time starting May 5. Reports of the bottled version of Baja Blast -- the second most popular drink at Taco Bell -- began circulating among Mountain Dew fans after a photo of it appeared online. The bottles, which contain a neon greenish liquid, bear a small Taco Bell logo above the name.

PepsiCo and Yum! Brands, which owns Taco Bell, KFC and Pizza Hut, didn't disclose terms of the agreement or how sales will be divided. PepsiCo is beverage supplier for Yum, which it spun off in 1997. That means PepsiCo benefits when Yum's restaurant chains sell more drinks. The companies are hoping the cans and bottles of Baja Blast at supermarkets and retail outlets will boost awareness of the drink's availability at Taco Bell among Mountain Dew fans.

The latest offering comes after the successful launch of Taco Bell's Doritos-flavored tacos in 2012, which were developed in partnership with PepsiCo's Frito-Lay unit. PepsiCo followed up by offering Doritos in a "Taco Bell" flavor for a limited time last spring. Since then, Taco Bell has been looking at other ways to team up with Frito-Lay, including a test of "Quesdilla Dippers" that people dip in nacho cheese then in crushed, spicy Fritos.

As for drinks, Taco Bell offers a variety of unique PepsiCo drinks at its more than 6,000 U.S. restaurants. The chain's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market. He noted that people are more likely to buy drinks when they're available exclusively at the chain.

Baja Blast was developed exclusively for Taco Bell 10 years ago. Brandt said the drink's citrus flavor pairs well with the chain's food.
Old 04-23-14, 01:40 PM
  #2  
DVD Talk Legend
 
bluetoast's Avatar
 
Join Date: Mar 2006
Posts: 11,124
Received 110 Likes on 85 Posts
Re: Mountain Dew says it's time...

This is huge. I'm texting my friend right now.
Old 04-23-14, 01:42 PM
  #3  
DVD Talk Hall of Fame
 
Join Date: May 2002
Location: San Diego,CA
Posts: 8,001
Received 23 Likes on 12 Posts
Re: Mountain Dew says it's time...

#MountainDewBajaBlastTacoBellZOMG!
Old 04-23-14, 01:56 PM
  #4  
DVD Talk Hero
 
davidh777's Avatar
 
Join Date: Oct 2003
Location: Home of 2013 NFL champion Seahawks
Posts: 47,779
Received 472 Likes on 392 Posts
Re: Mountain Dew says it's time...

Baja Blast is awesome, best item on the menu.
Old 04-23-14, 02:03 PM
  #5  
DVD Talk Hero
 
Th0r S1mpson's Avatar
 
Join Date: Apr 1999
Location: Seattle, WA
Posts: 36,438
Likes: 0
Received 2 Likes on 2 Posts
Re: Mountain Dew says it's time...

Never heard of it. I'd try it.
Old 04-23-14, 02:06 PM
  #6  
Challenge Guru & Comic Nerd
 
Trevor's Avatar
 
Join Date: Apr 1999
Location: spiritually, Minnesota
Posts: 36,166
Received 360 Likes on 249 Posts
Re: Mountain Dew says it's time...

I would love to be able to survive on just Taco Bell, and I love all the other Mountain Dew speciality flavors; but I never liked this one. My daughter will love it though.
Old 04-23-14, 02:48 PM
  #7  
DVD Talk Limited Edition
 
Join Date: Oct 2002
Location: Cincinnati, OH
Posts: 5,763
Received 77 Likes on 51 Posts
Re: Mountain Dew says it's time...

Mt. Dew just eliminated my only remaining reason for going to Taco Bell.
Old 04-23-14, 03:09 PM
  #8  
DVD Talk Reviewer/Moderator
 
Kurt D's Avatar
 
Join Date: Jul 2007
Posts: 10,062
Received 663 Likes on 454 Posts
Re: Mountain Dew says it's time...

Originally Posted by bluetoast View Post
this is huge. I'm texting my friend right now.
Old 04-23-14, 03:17 PM
  #9  
DVD Talk Legend
 
DaveyJoe's Avatar
 
Join Date: May 2009
Location: Maryland
Posts: 19,260
Received 133 Likes on 96 Posts
Re: Mountain Dew says it's time...

No! The world is not ready!
Old 04-23-14, 03:21 PM
  #10  
DVD Talk Legend
 
GoldenJCJ's Avatar
 
Join Date: Oct 2000
Location: Colorado
Posts: 20,572
Received 1,517 Likes on 991 Posts
Re: Mountain Dew says it's time...

Something that should have happened years ago. I've been trying to cut down on how much soda I drink but if I'm on a road trip or something I'll buy one.
Old 04-23-14, 03:49 PM
  #11  
DVD Talk Godfather
 
DVD Polizei's Avatar
 
Join Date: Jan 2002
Posts: 53,739
Received 151 Likes on 111 Posts
Re: Mountain Dew says it's time...

Brisk Mango Fiesta!
Old 04-23-14, 03:51 PM
  #12  
DVD Talk Ultimate Edition
 
funkyryno's Avatar
 
Join Date: Mar 2002
Posts: 4,361
Received 187 Likes on 104 Posts
Re: Mountain Dew says it's time...

My dentist applauds this move.
Old 04-23-14, 04:10 PM
  #13  
DVD Talk Hero
 
Join Date: Sep 2003
Location: Portland, OR
Posts: 25,058
Likes: 0
Received 1 Like on 1 Post
Re: Mountain Dew says it's time...

I have no idea what this is.
Old 04-23-14, 04:22 PM
  #14  
DVD Talk Legend
 
Join Date: Sep 2002
Location: Puyallup
Posts: 16,429
Likes: 0
Received 3 Likes on 3 Posts
Re: Mountain Dew says it's time...

Love baja blast.
Old 04-23-14, 04:30 PM
  #15  
Suspended
 
Join Date: Aug 2002
Location: Earth
Posts: 3,872
Likes: 0
Received 3 Likes on 3 Posts
Re: Mountain Dew says it's time...

Originally Posted by superdeluxe View Post
Love baja blast.
Does it feel like blowjob blast?
Old 04-23-14, 05:35 PM
  #16  
DVD Talk Legend
 
Shannon Nutt's Avatar
 
Join Date: Jun 2003
Location: Pittsburgh, PA
Posts: 17,860
Received 167 Likes on 134 Posts
Re: Mountain Dew says it's time...

What does Baja Blast taste like? Can you compare it to something? I never go to Taco Bell, so this is the first I've heard of it. I am a regular diet Mt. Dew drinker, though.
Old 04-23-14, 05:45 PM
  #17  
DVD Talk Hero
 
davidh777's Avatar
 
Join Date: Oct 2003
Location: Home of 2013 NFL champion Seahawks
Posts: 47,779
Received 472 Likes on 392 Posts
Re: Mountain Dew says it's time...

It's like a lime-y heavy-citrus soda.
Old 04-23-14, 05:46 PM
  #18  
Moderator
 
Groucho's Avatar
 
Join Date: Mar 2000
Location: Salt Lake City, Utah
Posts: 71,383
Received 117 Likes on 79 Posts
Re: Mountain Dew says it's time...

Originally Posted by davidh777 View Post
It's like a lime-y heavy-citrus soda.
So, it's Fresca?
Old 04-23-14, 05:51 PM
  #19  
DVD Talk Legend
 
Shannon Nutt's Avatar
 
Join Date: Jun 2003
Location: Pittsburgh, PA
Posts: 17,860
Received 167 Likes on 134 Posts
Re: Mountain Dew says it's time...

Is it like Slice?
Old 04-23-14, 05:51 PM
  #20  
DVD Talk Hall of Fame
 
TheKing's Avatar
 
Join Date: Jan 2003
Location: San Antonio, TX
Posts: 8,135
Likes: 0
Received 17 Likes on 9 Posts
Re: Mountain Dew says it's time...

For those who haven't had Baja Blast, you've missed out.

It's easily the smoothest Mountain Dew flavor, and the most citrus tasting of them all. It leans toward lime, which is why it went so well with Taco Bell food.

It's been so long since I've been to Taco Bell, I didn't even know they launched a second exclusive Mtn. Dew, Sangrita Blast, which I guess is more of a sangria or fruit punch flavor. From what I've read, that might be getting released as well.

I'll pick up a 12 pack of Baja Blast for sure, maybe some 2-Liters.
Old 04-23-14, 05:54 PM
  #21  
DVD Talk Hall of Fame
 
TheKing's Avatar
 
Join Date: Jan 2003
Location: San Antonio, TX
Posts: 8,135
Likes: 0
Received 17 Likes on 9 Posts
Re: Mountain Dew says it's time...

Originally Posted by Groucho View Post
So, it's Fresca?
No, Fresca is grapefruit. It's really hard to compare it to another soda as I don't think I've ever had anything close.

Maybe a sweeter lime margarita would be a fair comparison, but without a bite. Smooth, sweet, and lime-y, but it still has a Dew taste to it.
Old 04-23-14, 06:08 PM
  #22  
Video Game Talk Reviewer
 
Canis Firebrand's Avatar
 
Join Date: Dec 1999
Location: Formerly known as "Vryce"/Detroit, Michigan
Posts: 13,856
Likes: 0
Received 1 Like on 1 Post
Re: Mountain Dew says it's time...

Baja Blast is good.. My favorite flavor was the Distortion from a few years ago where they had the first dew fans pick the new flavor. I loved the lime flavor in it.. Sucked that the lame white, milk looking dew won. That is a nasty flavor.
Old 04-23-14, 06:23 PM
  #23  
DVD Talk Hall of Fame
 
TheKing's Avatar
 
Join Date: Jan 2003
Location: San Antonio, TX
Posts: 8,135
Likes: 0
Received 17 Likes on 9 Posts
Re: Mountain Dew says it's time...

Originally Posted by Canis Firebrand View Post
Baja Blast is good.. My favorite flavor was the Distortion from a few years ago where they had the first dew fans pick the new flavor. I loved the lime flavor in it.. Sucked that the lame white, milk looking dew won. That is a nasty flavor.
I forgot about that one! It was really good too, but that one was a hard lime flavor. That was like a limeade, which I think is why it lost.
Old 04-23-14, 07:44 PM
  #24  
DVD Talk Hall of Fame
 
Join Date: May 2002
Location: San Diego,CA
Posts: 8,001
Received 23 Likes on 12 Posts
Re: Mountain Dew says it's time...

It tastes like shit. Go buy Squirt for the same flavor. Then take Prilosec OTC for the acid reflux.
Old 04-23-14, 09:09 PM
  #25  
DVD Talk Godfather
 
Michael Corvin's Avatar
 
Join Date: May 1999
Location: Louisville, KY
Posts: 61,609
Received 610 Likes on 430 Posts
Re: Mountain Dew says it's time...



Best Dew flavor out there. Keeping it at TB was a good marketing tactic. Half the time I'd go there would be for the Dew.

The Sangria one is way too sweet. At TB I go for a 50/40/10% split with Baja/Diet/Sangria.

Thread Tools
Search this Thread

Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright 2021 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.