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Use of term "upgrade" at fast food joints/concession stands? WTFOMGBBQ?

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Use of term "upgrade" at fast food joints/concession stands? WTFOMGBBQ?

Old 01-31-06, 02:53 PM
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Use of term "upgrade" at fast food joints/concession stands? WTFOMGBBQ?

I was at the movies a couple of weeks ago, and when I bought by small popcorn and soda (it only cost $9.75!!!!) the girl behind the counter asked me if I wanted to "upgrade" to a medium. I was intrigued. I wanted to ask whether I could upgrade to the friends-with-benefits package (she was cute), but instead I just sheepishly said "no thanks."

Someone at Wendy's also recently asked me if I wanted to "upgrade" to the Biggie size.

I had never heard this term used in the food service industry until now. Where else is it used? Hookers? ("Would you like to upgrade to the Dirty Sanchez for only $50 more?")

Last edited by Bandoman; 01-31-06 at 02:57 PM.
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Old 01-31-06, 02:56 PM
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I'd like to upgrade to a better thread topic. How much will that run me?



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Old 01-31-06, 02:58 PM
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Hey, it's hard keeping you morans amused.

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Old 01-31-06, 02:58 PM
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FWIR the ploy is termed "upsell", and I have been asked if I wanted to upgrade, upsize, "move up", and "go for it".
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Old 01-31-06, 03:00 PM
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Originally Posted by AGuyNamedMike
FWIR the ploy is termed "upsell", and I have been asked if I wanted to..."go for it".
I can imagine a perky 16-year-old blonde with pigtails using that line with a sincere, cheerleader-type voice.
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Old 01-31-06, 03:01 PM
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They switched to saying "upgrade" because "Supersize Me" is, like, SO over.

EDITED TO ADD that if they really want to be champions of truth in advertising, they should say: "Hey, how would you like to buy way more than you need so that your arteries will clog with butterfat-like deposits of slimy grease and someday, after you've established your family in a nice suburb and your kids are depending on you to pay for college, you die of a massive heart attack?"
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Old 01-31-06, 03:05 PM
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Well, any way to make the consumer feel like they are getting a deal and a better product for only a few cents is the way to squeeze a few more bucks out of you.
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Old 01-31-06, 03:07 PM
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Originally Posted by Vibiana
EDITED TO ADD that if they really want to be champions of truth in advertising, they should say: "Hey, how would you like to buy way more than you need so that your arteries will clog with butterfat-like deposits of slimy grease and someday, after you've established your family in a nice suburb and your kids are depending on you to pay for college, you die of a massive heart attack?"


Sold!
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Old 01-31-06, 03:10 PM
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Originally Posted by Vibiana
"Hey, how would you like to buy way more than you need so that your arteries will clog with butterfat-like deposits of slimy grease and someday, after you've established your family in a nice suburb and your kids are depending on you to pay for college, you die of a massive heart attack?"

Wow. It's like you know me.
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Old 01-31-06, 04:04 PM
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Originally Posted by Jackskeleton
Well, any way to make the consumer feel like they are getting a deal and a better product for only a few cents is the way to squeeze a few more bucks out of you.
That is all it boils down to. I witnessed the same thing at the theater the other day. The person in front of me wanted a 16 oz. drink, and the cashier offered the 32(44?) oz. drink for $.10 cents more. Ten fucking cents. How can you resist that?

The popcorn was about the same as its always been, normal size bag at one price than the JUMBO 300% larger size is only $.50 cents more.
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Old 01-31-06, 04:35 PM
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No doubt that 9 of those 10 cents were pure profit on the upgrade, too. But I mean really, why not the dime for that much more?
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Old 01-31-06, 05:30 PM
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the chain here has "fill your own bucket" with popcorn on tuesdays for $1 or something like that. it's insane the size containers people bring...the largest pieces of tupperware you've ever seen. it's all blue-hairs and teenagers too. i did see one group once that had a five gallon pickle bucket
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Old 01-31-06, 05:39 PM
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How are the buckets filled? Wondering how sanitary the whole process is.
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Old 01-31-06, 05:47 PM
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Originally Posted by Bushdog
How are the buckets filled? Wondering how sanitary the whole process is.
same as always, with those big metal scoops they have.
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Old 01-31-06, 07:47 PM
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Originally Posted by Bushdog
No doubt that 9 of those 10 cents were pure profit on the upgrade, too. But I mean really, why not the dime for that much more?

that's my thinking on it. 10 cents more seems like it is worth it for the amount. Though I hate Burger Kings sizing menu. I just hate it so much. It seems so skewed badly.
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Old 02-01-06, 12:27 AM
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Originally Posted by Jackskeleton
Well, any way to make the consumer feel like they are getting a deal and a better product for only a few cents is the way to squeeze a few more bucks out of you.

Few cents=a few bucks?

No sir. Your math doesn't add up and I don't like it.
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Old 02-01-06, 01:54 AM
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Mmmmm . . . BBQ.
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Old 02-01-06, 07:20 AM
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Originally Posted by Jackskeleton
Well, any way to make the consumer feel like they are getting a deal and a better product for only a few cents is the way to squeeze a few more bucks out of you.
With the drink analogy I see it as, you are already paying for the 32 oz. they are just charging you $.10 cents more for it. Like the 360, they just have the small just so they can say they offer one.
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