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The life and death of Road Kill Gummi Candy

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The life and death of Road Kill Gummi Candy

Old 02-26-05, 01:15 AM
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The life and death of Road Kill Gummi Candy

http://sfgate.com/cgi-bin/article.cg...a052807S60.DTL

Kraft Draws Ire for Road Kill Candy
Friday, February 25, 2005

Animal rights activists are disgusted by a new candy from Kraft Foods Inc. that's shaped like critters run over by cars — complete with tire treads.

The fruity-flavored Trolli Road Kill Gummi Candy — in shapes of partly flattened snakes, chickens and squirrels — fosters cruelty toward animals, according to the New Jersey Society for the Prevention of Cruelty to Animals.

"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.

The society is considering petition drives, boycotts and letter-writing campaigns to get the candy pulled from the market, Stanton said.

After receiving a complaint from the NJSPCA Wednesday, Kraft officials pulled an animated advertisement from Trolli's Web site that featured car headlights and animals. No other decisions on changes have been made, said Kraft spokesman Larry Baumann.

"If you look across the Gummi category we certainly have many products that are offbeat, and that's what we were doing in this case," Baumann said. "We didn't mean to offend anyone."
But further developments emerge:

http://www.msnbc.msn.com/id/7030811/

Firm hits brakes on ‘road kill' candy
Production halted as activists call
animal-shaped sweets tasteless
New Jersey animal activists want this candy taken off the shelves.

The Associated Press
Updated: 5:29 p.m. ET Feb. 25, 2005

TRENTON, N.J. - Production of roadkill-shaped candy screeched to a halt Friday, as Kraft Foods Inc. announced it would stop manufacturing the treats amid protests by animal rights activists.

"We take comments from our consumers really seriously and, in hindsight, we understand that this product could be misunderstood," said Kraft spokesman Larry Baumann.

Kraft plans to stop production of the fruity-flavored Trolli Road Kill Gummi Candyas soon as possible and then sell off remaining inventory, Baumann said.

The announcement came after the New Jersey Society for the Prevention of Cruelty to Animals protested that the the candy, which is shaped like critters run over by cars — complete with tire treads — encouraged children to be cruel to animals.

"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
Old 02-26-05, 01:35 AM
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We should all boycott Kraft for being such pussjobs.
Old 02-26-05, 07:53 AM
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Hmmm ... just think ..... somebody receiving a paycheck thought this up ..... and somebody getting an even bigger paycheck thought it was a good enough idea to put into production.

I've been wasting my life ... I can come up with as many stupid ideas as the next guy!
Old 02-26-05, 10:37 AM
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I think it was a brilliant idea. Gutless bastards.
Old 02-26-05, 10:42 AM
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I want some!
Old 02-26-05, 10:43 AM
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Some animal activists need to "get a life."
I bet they don't like the Irfanview "flat cat" logo either.
Old 02-26-05, 10:48 AM
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next thing we know they will be banning gummy worms. Offensive to worms or something like that.
Old 02-26-05, 11:32 AM
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Damn, I liked those!
Old 02-26-05, 12:55 PM
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It's true. The candy makes people kill animals.
I ate only two pieces and then ran over my dog.
Old 02-26-05, 03:03 PM
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Dammit, I just finished a bag of this. I thought it was fricken hilarious...
Old 02-26-05, 03:57 PM
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They're going to be worth a fortune on e-bay.
Old 02-26-05, 04:32 PM
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animal rights people are idiots for the most part.

Dont be cruel to animals is one thing; but these people are just idiots.
Old 02-26-05, 05:28 PM
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So sad when a company gives into animal rights groups.
Old 02-26-05, 05:56 PM
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We should all find, and mail, roadkill to NJSPCA and Kraft.

This sort of thing outrages me.
Old 02-26-05, 08:38 PM
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Kraft doesn't have the guts to make the candy from real roadkill!

Now this is a fine product!
Old 02-26-05, 10:03 PM
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I prefer Wonka's "Wrapped-in-a-Garbage-Bag Kittens". Watch them float down the river! Yeeeee.
Old 02-26-05, 11:07 PM
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While I don't really care much for animal rights groups, I can't really see these candies doing too well. Seems like a pretty weak premise for a candy.
Old 02-26-05, 11:13 PM
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Originally Posted by Brain Stew
While I don't really care much for animal rights groups, I can't really see these candies doing too well. Seems like a pretty weak premise for a candy.
with all the other candies out there I'm not totally sure there is such a thing as a "weak premise" for candy
Old 02-26-05, 11:21 PM
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Originally Posted by glassdragon
with all the other candies out there I'm not totally sure there is such a thing as a "weak premise" for candy
Fair enough.

I just don't think it was a good (as in marketable) idea.
Old 02-26-05, 11:22 PM
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I agree, but kids will eat a gummy candy in the shape of the ebola virus if they made it lol. Hell kids eat Snot candy for god sakes
Old 02-26-05, 11:41 PM
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Originally Posted by glassdragon
I agree, but kids will eat a gummy candy in the shape of the ebola virus if they made it lol. Hell kids eat Snot candy for god sakes
Good point
Old 02-26-05, 11:55 PM
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this is selling at what store?
Old 02-26-05, 11:59 PM
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Jesus...when are these tree-huggers going to get a freaking life?
Old 02-27-05, 03:47 AM
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Originally Posted by JustinS
"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
I would have thought it would give the message that it was OK to eat flattened animals. I guess I'll have to go back to scooping them off the road and covering them with caramel. It makes great Halloween treats.


Mmmm . . . caramel covered roadkill.
Old 02-27-05, 04:08 AM
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Originally Posted by OldDude
Some animal activists need to "get a life."
I bet they don't like the Irfanview "flat cat" logo either.
How about we have little aborted fetus shapes in the next wave of great ideas from Kraft.

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