believing Pandora has got a chance against Spotify is believing that everybody’s going to sit at home and watch television in real time without a remote as opposed to employing their DVR, on demand, Hulu and other online options.

As for music discovery, it’s primarily done through friends. We trust our friends and just about nobody else. Pandora is not our friend, it’s a for profit company making us expend effort to winnow a playlist that requires a ton of time to create.

If you came to my house and I told you I owned all the tracks in Spotify, you’d believe me, functionality is just that high, there’s instant startup and the ability to fast forward and reverse.

to complain about revenue is to live in the past. Streaming is here, argue for more from Spotify as opposed to the death of the service.

You no longer have to focus on distribution, just music and marketing. And the best marketing is good music.

HOW THIS HAPPENED

1. Spotify started small in a country deemed almost irrelevant to the music business, Sweden, riddled with piracy. iTunes did the same thing, starting in the small at the time Mac universe.

2. Users testified.

3. Public opinion was against the naysayers. It was hard for Warner, the last holdout, to stay out with the deafening cry from within the community.

4. Facebook. Once Spotify aligned with the social network giant it gained a sense of inevitability. The music business is afraid of Facebook, they see it as an indomitable juggernaut.

Too bad the music industry didn’t push the future instead of holding back, maybe all those people wouldn’t have had to lose their jobs.

Spotify is geared to make a ton. I’m not gonna get a cent.