DVD Talk Forum

DVD Talk Forum (https://forum.dvdtalk.com/)
-   Music Talk (https://forum.dvdtalk.com/music-talk-28/)
-   -   Radio - listener 'numbers', how is this calculated? (https://forum.dvdtalk.com/music-talk/452694-radio-listener-numbers-how-calculated.html)

Giles 01-18-06 11:47 AM

Radio - listener 'numbers', how is this calculated?
 
Simple question - like the TV neilson numbers, how are the numbers for radio listeners actually comprised?

mkdevo 01-18-06 12:29 PM

i'm curious as well. i'm under the impression that it's pretty secretive, the way they do it.. Mike & The Mad Dog on WFAN in New York have brought up the topic before, but have said that they can't openly discuss how radio ratings are taken...

Absolut 01-18-06 12:38 PM

They're done by a firm called Arbitron. They basically select a group of people and give them diaries to fill out that track their listening habits. From those diaries they compile an estimate of what the general public at large is listening to. For whatever reason radio hosts are not allowed to discuss the process on the air, I think it has something to do with not tampering with the process.

StuddThunders 01-18-06 01:37 PM

Yeah. People who do it are not suppoed to talk about it, just as the TV watchers for Nielsen aren't allowed to tell people they are Nielsen TV watchers.

Giles 01-18-06 01:42 PM


Originally Posted by StuddThunders
Yeah. People who do it are not suppoed to talk about it, just as the TV watchers for Nielsen aren't allowed to tell people they are Nielsen TV watchers.

sounds very Fight Club-ish

StuddThunders 01-18-06 01:43 PM

If you're reading this, the Arbitron and Nielsen people have found me.

I've said too much all ready. I hear the shock troops at my door.

clemente 01-18-06 10:56 PM


Originally Posted by Giles
sounds very Fight Club-ish

Rule 8: If this is your first survey, you have to listen to Lite FM.


All times are GMT -5. The time now is 08:51 PM.


Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.