LOL! Hail to the thief Customer Hotline
 

This is to be the greatest marketing idea ever!
Call this toll free number: 1-866-868-4433, press some buttons and you can get a preview of some of the new Radiohead songs!
I called once and heard I Will but some people on another forum were able to hear a few other songs.

Wow that's cool hehe. Didn't they do this for another album in the past also?

That's cool, but They Might Be Giants have been doing this for many years:

http://www.dialasong.com/ The actual number is (718-387-6962)