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Why Don't Labels Publicize the Content of Bonus DVDs?

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Why Don't Labels Publicize the Content of Bonus DVDs?

Old 02-26-03, 12:53 PM
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Join Date: Apr 2000
Location: Seattle, WA
Posts: 190
Why Don't Labels Publicize the Content of Bonus DVDs?

Generally, I'm a big fan of the labels' attempts to promote certain albums through the inclusion of a bonus dvd in a "limited edition" of the release. This move seems like a good way to fight album piracy, and, as long as the limited edition isn't priced significantly higher than the vanilla version of the album, throws a nice extra to fans of the band.

However, one aspect of this increasingly-frequent practice frustrates me: it's nigh impossible to find out what will be included on the bonus DVD, even after release! While some bonus discs truly shine (see my thread on Fischerspooner's #1), a good number of them contain, IMHO, little more than filler (see Zwan's recent release, Tori Amos' Scarlet's Walk), and I'd love to find a way to separate the wheat from the chaff before plunking down an extra $5 or so on a worthless bonus disc.

I can understand that, if there is little valuable material on the bonus disc, the labels' marketing departments might not want to let us know what it contains, but I'm surprised that a group (us) so obsessed with specs and details on their film-based DVDs would not demand the same for music-based discs.

So, all told, I'm advocating an email-based campaign to let the labels know how we feel. If you have similar feelings to my own, write the labels and let them know that you want them to disclose the content on their bonus discs!
mbrunet is offline  
Old 02-26-03, 08:02 PM
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Join Date: Oct 2001
Location: San Diego, CA
Posts: 7,533
Yeah, I'm especially curious about the new Sum41 bonus DVD. The sticker on the censored version of the album says something like "BONUS: Free 80 minute DVD featuring live Sum41 songs". The uncensored version has a sticker that says something like "BONUS: Free 80 minute DVD featuring Sum41 messing around out on the town".

I was paraphrasing, but it almost (but not quite) sounds like there may be two different DVDs (one with live stuff, one with them just messing around), yet I haven't heard anything about 2 different dvds being released. Both are the same time limit, so it's probably the same DVD. But I don't know!!!
nodeerforamonth is offline  
Old 02-26-03, 09:48 PM
Join Date: May 1999
Posts: 27,449
You hit it on the head. Most of the time the dvd's are worthless so they don't want to advertise what's on it. They want people to think "wow I get a free dvd" or "wow I can pay a little more and get a dvd too," not pass it up after seeing that the dvd's best use is as a coaster.

The worst offender I've seen is the bonus DVD in the limited edition George Harrison Brainwashed CD. My dad got it for x-mas and we popped it in and it was just a boring 7 minute documentary.
Josh H is offline  

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