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Movies Starring Women Earn More Than Male-Led Films, Study Finds

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Movies Starring Women Earn More Than Male-Led Films, Study Finds

Old 12-13-18, 09:52 AM
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Movies Starring Women Earn More Than Male-Led Films, Study Finds

https://www.nytimes.com/2018/12/11/m...ncy-study.html

“Trolls.” “Teenage Mutant Ninja Turtles.” “Moana.” “Inside Out.” “Wonder Woman.” All were global box-office hits that had women in leading roles.

They were also part of a broader trend. According to findings from the Creative Artists Agency and shift7, a company started by the former United States chief technology officer Megan Smith, the top movies from 2014 to 2017 starring women earned more than male-led films, whether they were made for less than $10 million or for $100 million or more.

The research also found that films that passed the Bechdel test — which measures whether two female characters have a conversation about something other than a man — outperformed those that flunked it.

“The perception that it’s not good business to have female leads is not true,” said Christy Haubegger, a C.A.A. agent who was part of the research team. “They’re a marketing asset.”

....

The analysis was based on 350 films with budgets listed on Gracenote. Of those, 105 were led by women and 245 by men. The data was further broken down by budget size, partly because the tentpole films made for more than $100 million are a key part of studio business and the study’s authors decided that they needed to be considered on their own. (In that category, there were 75 male-led films and 19 films starring women.) The other categories were films made for less than $10 million, $10 million to $30 million, $30 million to $50 million and $50 million to $100 million.

In each bracket, the average earnings for female-led films surpassed those of their male-led counterparts.
The median value, or numerical middle, which is often considered more statistically significant because it reduces the impact of outliers, yielded the same results, with one exception: In the $30 million to $50 million category, the median take for male-led films was $104 million, and for women it was $102 million.

The study also drew information from Bechdeltest.com, which had applied the test to 319 of the films analyzed in the C.A.A. report. Of those, 60 percent passed. The researchers found that no film between 2014 and 2017 earned $1 billion without passing the Bechdel test and that no film has made $1 billion without passing the test since 2012.

While women account for about half of movie tickets sold, Haubegger said she believed the greater success of films starring women and people of color can be attributed to a thirst for fresh storylines. “You’ve got superhero fans that haven’t seen innovation in superhero movies in 36 years,” she said.
Here is a link to the study results:

https://shift7.com/media-research



The Bechdel chart:

Bechdel test ratings taken from bechdeltest.com. Of the 350 films in this dataset, 319 have Bechdel scores available on Bechdeltest.com. Of this set, 192 films pass the Bechdel test (60 percent), and 127 films (40 percent) do not.


From 2014-2017, eleven films crossed the billion dollar mark. All eleven passed the Bechdel test. Not all are female-led.

Of those, eight are action movies, two are animated movies, and one is a live-action family film.

In descending order of revenue:

Star Wars: The Force Awakens, Jurassic World, Star Wars: The Last Jedi, Avengers: Age of Ultron, Furious 7, Beauty and the Beast, The Fate of the Furious, Captain America: Civil War, Rogue One: A Star Wars Story, Zootopia, Finding Dory
The last film that fails the Bechdel test that topped one billion in revenue was The Hobbit: An Unexpected Journey in 2012.
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Old 12-13-18, 09:55 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Wait, Teenage Mutant Ninja Turtles?
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Old 12-13-18, 09:58 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

This is going to be good. I predict a bunch of posts from angry men who have never touched a boob any minute now.
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Old 12-13-18, 10:06 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

There certainly are holes that can be poked in what this study suggests. For example, here are the top 20 grossing films of 2018 so far, with an asterisk next to those with female leads:

1. Black Panther
2. Avengers: Infinity War
3. Incredibles 2
4. Jurassic World: Fallen Kingdom
5. Deadpool 2
6. The Grinch
7. Mission: Impossible – Fallout
8. Ant-Man and the Wasp
9. Solo: A Star Wars Story
10. Venom
*11. A Star Is Born
*12. A Quiet Place
13. Bohemian Rhapsody
*14. Crazy Rich Asians
15. Hotel Transylvania 3: Summer Vacation
*16. Halloween
17. Fantastic Beasts: The Crimes of Grindelwald
18. The Meg
19. Ralph Breaks the Internet
*20. Ocean’s Eight

Perhaps it is simply that films designed around female leads tend to be more conscientiously made and therefore much less likely to bomb and/or female moviegoers do tend to specifically reward movies with female leads by buying tickets.

Either way, not pushing an agenda here, just thought it was an interesting analysis and certainly food for thought.
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Old 12-13-18, 10:17 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by stvn1974 View Post
This is going to be good. I predict a bunch of posts from angry men who have never touched a boob any minute now.
Been there.
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Old 12-13-18, 10:21 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

What I learned from this is that Crazy Rich Asians ranks 14 this year? Geez. Where's my "minority lead" statistics (considering Black Panther is at the top).
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Old 12-13-18, 10:23 AM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

No wonder there’s so few good films these days.

Just joking.
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Old 12-13-18, 02:35 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by jfoobar View Post
There certainly are holes that can be poked in what this study suggests. For example, here are the top 20 grossing films of 2018 so far, with an asterisk next to those with female leads:

1. Black Panther
2. Avengers: Infinity War
3. Incredibles 2
4. Jurassic World: Fallen Kingdom
5. Deadpool 2
6. The Grinch
7. Mission: Impossible – Fallout
8. Ant-Man and the Wasp
9. Solo: A Star Wars Story
10. Venom
*11. A Star Is Born
*12. A Quiet Place
13. Bohemian Rhapsody
*14. Crazy Rich Asians
15. Hotel Transylvania 3: Summer Vacation
*16. Halloween
17. Fantastic Beasts: The Crimes of Grindelwald
18. The Meg
19. Ralph Breaks the Internet
*20. Ocean’s Eight

Perhaps it is simply that films designed around female leads tend to be more conscientiously made and therefore much less likely to bomb and/or female moviegoers do tend to specifically reward movies with female leads by buying tickets.

Either way, not pushing an agenda here, just thought it was an interesting analysis and certainly food for thought.
I’d argue Incredibles 2 would qualify. Half the team is female, Elasti-Girl had the lead role/main character arc and

Spoiler:
The antagonist is also female
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Old 12-13-18, 02:40 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

I haven’t seen Ant Man and Wasp but isn’t Wasp a broad with a prominent role?

Last edited by Mabuse; 12-13-18 at 06:14 PM.
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Old 12-13-18, 04:03 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by Mabuse View Post
No wonder there’s so few good films these days.

Just joking.
Nothing to joke about its a fact.
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Old 12-13-18, 04:19 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by jfoobar View Post
There certainly are holes that can be poked in what this study suggests. For example, here are the top 20 grossing films of 2018 so far, with an asterisk next to those with female leads:

1. Black Panther
2. Avengers: Infinity War
3. Incredibles 2
4. Jurassic World: Fallen Kingdom
5. Deadpool 2
6. The Grinch
7. Mission: Impossible – Fallout
8. Ant-Man and the Wasp
9. Solo: A Star Wars Story
10. Venom
*11. A Star Is Born
*12. A Quiet Place
13. Bohemian Rhapsody
*14. Crazy Rich Asians
15. Hotel Transylvania 3: Summer Vacation
*16. Halloween
17. Fantastic Beasts: The Crimes of Grindelwald
18. The Meg
19. Ralph Breaks the Internet
*20. Ocean’s Eight
Does your list account for budget like the study did?

Also, in addition to the previously mentioned Incredibles 2 I would argue that Ant-Man and Wasp, Ralph Breaks the Internet and Jurassic World: Fallen Kingdom have female co-leads. Even most of the other films on that last have main female characters who are more than just eye-candy or a romantic interest for the male lead.
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Old 12-13-18, 04:39 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by stvn1974 View Post
This is going to be good. I predict a bunch of posts from angry men who have never touched a boob any minute now.
If they are fapping to porn (more than likely) they need to realize too that porn women earn the most money as well.
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Old 12-13-18, 05:06 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by Bluelitespecial View Post
Nothing to joke about its a fact.
No, it's an opinion.
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Old 12-13-18, 06:10 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by Sonic View Post
If they are fapping to porn (more than likely) they need to realize too that porn women earn the most money as well.
I'm sure they're more interested in female-led movies of that genre as well. Well, maybe not, no judgements here.
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Old 12-13-18, 06:11 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

I wonder if Hollywood will ever realize women are 50% of the population and that half of all life experience's and situations come from a female's pov. For an industry that supposedly loves to make money they leave a lot of it on the table
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Old 12-13-18, 06:14 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by AaronHernandez View Post
I wonder if Hollywood will ever realize women are 50% of the population and that half of all life experience's and situations come from a female's pov. For an industry that supposedly loves to make money they leave a lot of it on the table
Hallmark Channel makes up the difference.
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Old 12-13-18, 07:08 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by AaronHernandez View Post
I wonder if Hollywood will ever realize women are 50% of the population and that half of all life experience's and situations come from a female's pov. For an industry that supposedly loves to make money they leave a lot of it on the table
I jokingly alluded to it before, but considering how well those two minority-led films did (granted one was a superhero movie), I'm sure Hollywood is going to jump on that bandwagon. There are a lot of things they leave on the table, mainly because they don't like to gamble much.
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Old 12-13-18, 07:18 PM
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Re: Movies Starring Women Earn More Than Male-Led Films, Study Finds

Originally Posted by stvn1974 View Post
This is going to be good. I predict a bunch of posts from angry men who have never touched a boob any minute now.
Frankly, I was expecting the first reply to be countering the data with: “Ghostbusters (2016)”.
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