Originally Posted by Spiderbite (Post 12673783)

In a few hundred years it will be a religion.

Originally Posted by Mike86 (Post 12669178)

One advantage I think Star Wars has over something like The Lord of the Rings is that Disney owns it and you know they'll be making films, shows, etc. for years and years. So new generations are likely to catch on to it at some point in my opinion. Plus really the Original Trilogy has stayed pretty strong as far as popularity a lot longer than a lot of other films that have been more or less forgotten about. Really Star Wars is one of the only brands out there that had films out in the 70s and 80s that still have things like new merchandise and toys on the shelves. I think that's a pretty big testament to how popular it remains.